Press release
Potato Soup - Top Global Industry Trends in 2026
Potato Soup Market
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Convenience, Freshness, and Premiumization Fuel Market Expansion
Demand for potato soup continues to scale with a shift toward refrigerated soup aisles, premium flavor recipes, and clean-label ingredients. With higher willingness to pay for premium soup varieties, foodservice expansion across universities, cafes, hospitals, and large catering networks is strengthening year-round consumption.
Fresh packaged potato soup-often marketed as chef-crafted, organic, or additive-free-is gaining strong traction, reinforcing its healthy and time-saving value.
Key Market Insights
Forecast Overview (2025-2035)
• Market Value in 2025: USD 904.0 million
• Forecast Value in 2035: USD 2,120.6 million
• Expected CAGR: 8.9%
Product & Packaging Leaders
Plain Potato Soup Dominates (44.8% share)
This category remains the primary growth driver due to:
• Versatile usage as both a base broth and standalone meal
• Wide acceptance across age groups
• Clean-label reformulations and organic variants enhancing adoption
Fresh Packaging Leads with 38.9% Share
This segment benefits from the shift toward refrigerated, minimally processed foods perceived as healthier. Fresh packaged formats are increasingly used by:
• Healthcare institutions
• Universities
• Catering & QSR services
Global Outlook and Regional Highlights
North America Leads
Robust presence of ready-to-eat soups in supermarkets and foodservice networks keeps the region at the forefront.
Asia-Pacific Shows Fastest Growth
Western-style meal kits are spreading widely, while potato-based broth usage in regional cuisines (e.g., Japan) boosts local adoption.
Europe Expands via Vegan & Allergen-Free Variants
Foodservice menus across universities and healthcare units are increasing potato soup offerings, especially FSA-compliant, allergen-free, and vegan recipes.
Country Insights
USA: Innovation Driven by Organic Ingredients
Brands such as Amy's Kitchen are formulating soups using organic leeks, coconut milk, fire-roasted potatoes, and lentils, targeting gluten-free and dairy-free consumers.
Japan: Potato Soup Blends with Traditional Miso Culture
Japanese cuisine integrates mashed potato broths with soy sauce and dashi, expanding fusion-based, seasonally flavored soup options.
UK: Healthcare & University Caterers Boost Demand
The Real Soup Co. supplies small-batch potato soups compliant with FSA salt limits, specifically serving patients with dysphagia or reduced appetite.
Segment Spotlight: Why Baked Potato Soup Is Surging
Baked potato soup is becoming a top-selling category due to:
• Naturally clean-label formulations
• Home-style textures without artificial preservatives
• Versatility as an ingredient in pot pie crusts and gratins
Rising Demand Through Ready-to-Cook Channels
With a surge in value-added, affordable meal kits, caterers and households are adopting ready-to-cook potato soup formats. These provide consistent quality at affordable costs, encouraging wider usage across cafeterias, schools, and retail.
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Competitive Landscape
Key manufacturers are expanding through product innovation and strategic partnerships. The 2025 partnership between Casalasco and Rosella (Australia) enabled production of Carrot & Potato Soup, Creamy Pumpkin Soup, and Tomato Roasted Bell Pepper Soup, strengthening retail penetration across supermarkets.
Leading Brands Include:
Campbell Soup Company, King Arthur Baking Company, Dylan's, Bear Creek® (B&G Foods, Inc.), Idahoan Foods, LLC, Progresso (General Mills), Amy's Kitchen, Inc., Knorr (Unilever Plc), The Real Soup Co., Kettle Cuisine, LLC, Panera Bread, Fresh Fayre.
Browse Related Insights
Potato Soup Market Share Analysis: https://www.futuremarketinsights.com/reports/potato-soup-market-share-analysis
UK Potato Soup market: https://www.futuremarketinsights.com/reports/united-kingdom-potato-soup-market
USA Potato Soup Market: https://www.futuremarketinsights.com/reports/united-states-potato-soup-market
Why FMI: https://www.futuremarketinsights.com/why-fmi
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Website: https://www.futuremarketinsights.com
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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