Press release
Brazil Online Travel Market Insights: Tourism Demand, Digital Travel Services Growth and Forecast 2033
The Brazil online travel market reached USD 13,467.8 Million in 2025 and is projected to grow to USD 30,267.0 Million by 2034, exhibiting a CAGR of 9.41% during the forecast period 2026-2034. Its growth is driven by expanding internet penetration, evolving consumer behavior, and digital payment system advancements. Key service categories include transportation, accommodation, and holiday packages available on mobile and desktop platforms. The market is characterized by increasing mobile and online reservations across all age groups and regions, enhancing Brazil online travel market share.
Study Assumption Years
● Base Year: 2025
● Historical Year/Period: 2020-2025
● Forecast Year/Period: 2026-2034
Brazil Online Travel Market Key Takeaways
● Current Market Size: USD 13,467.8 Million in 2025
● CAGR: 9.41%
● Forecast Period: 2026-2034
● The market is expanding steadily due to rising internet penetration and digital payment system growth.
● Mobile and desktop platforms facilitate major services like transportation, accommodation, and holiday packages.
● Growing demand for personalized travel experiences and user-friendly platforms is driving market growth.
● Online and mobile booking penetration is increasing across various age groups and geographic regions.
● The market is influenced by trends in sustainability, cultural travel, and AI-driven personalization.
Sample Request Link: https://www.imarcgroup.com/brazil-online-travel-market/requestsample
Brazil Online Travel Market Growth Factors
The growth of the online travel market in Brazil is due to the easy access to the Internet in urban and remote regions, according to the report. The growth is also helped by change in consumer behavior and the increased online payment options offering convenience and security to consumers.
These technologies engage customers and cause them to adopt travel services online, which prepares for a strong CAGR of 9.41% over the forecast period 2026-2034.
Mobile-based booking innovations with AI-improved chatbots, instant booking confirmation, and payments tailored for more time-efficient online transactions are reshaping the consumer experience in Brazil's online travel market.
The report cites fast connectivity and digital literacy initiatives as enabling more localized operators toward adopting multilingual assistance tools and flexible scheduling technologies. These innovations contribute to a more convenient and transparent experience for travelers and serve to improve the energy of the market.
Sustainability and cultural experience are now core features of what travelers in Brazil want. The report states that there is an increasing traveler demand for accommodation operated by local communities and for conservation activities, as shown by filtering on those sites.
Seasonal marketing designed to promote off-season visits, VR previews, and carbon offsets can help reduce overtourism. This betters tourism's economics and conservation value. This convergence of tourism with heritage and environmental preservation is helping drive deeper traveler engagement, and new avenues of growth, in Brazil's online travel market.
Brazil Online Travel Market Segmentation
Service Type Insights:
● Transportation: Includes all online travel services related to transit options across Brazil.
● Travel Accommodation: Pertains to online booking of lodgings such as hotels and other stay facilities.
● Vacation Packages: Encompasses bundled holiday offerings available via online platforms.
Platform Insights:
● Mobile: Online travel services accessed and booked via smartphones and similar devices, reflecting the rising mobile UX innovations.
● Desk top: Travel bookings and services made through desktop computer platforms with comprehensive interface options.
Mode of Booking Insights:
● Online Travel Agencies (OTAs): Services booked through third-party digital travel agencies.
● Direct Travel Suppliers: Bookings made directly with service providers, bypassing intermediaries.
Age Group Insights:
● 22-31 Years: Young adult demographic engaging in online travel services.
● 32-43 Years: Mid-age adults participating in digital travel bookings.
● 44-56 Years: Older adults using online platforms for travel arrangements.
● Above 56 Years: Senior demographic partaking in online travel market.
Regional Insights:
● Southeast
● South
● Northeast
● North
● Central-West
Recent Developments & News
● In February 2025, EaseMyTrip, an Indian online travel aggregator, established a wholly owned subsidiary in Brazil named Easy Trip Planners Do Brasil Ltda, marking its strategic market entry into the Brazilian travel sector. Beginning January 30, 2025, the subsidiary aligns with EaseMyTrip's global expansion, aiming to extend services across South America.
● In May 2024, Nubank launched NuViagens, a travel booking platform integrated within its app for Brazilian users. NuViagens provides seamless in-app flight and accommodation bookings with features like best-price guarantees, 24-hour price difference refunds, fare monitoring, and optimal purchase notifications, enhancing the digital travel ecosystem in Brazil.
Key Players
● EaseMyTrip
● Nubank
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
Contact Us
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About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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