Hunting Apparel Market Evolution 2025: From Classic Camouflage to Smart Performance Wear

Global Hunting Apparel market is estimated to grow at a CAGR of 5.7% during the forecast period (2024-2031).

DataM Intelligence has published a new research report on "Hunting Apparel Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

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Recent M&A & Strategic Moves

GSM Outdoors Sale Exploration

✦ GSM Outdoors (which owns 40+ hunting and fishing brands) is reportedly being shopped by its private‐equity owner, Gridiron Capital.

✦ Estimated valuation is $1.5 billion, including debt.

✦ Potential buyers include other PE firms.

✦ This could lead to significant consolidation in hunting gear / apparel.

Key Players:

Badlands Packs, Pnuma Outdoors, KUIU, Under Armour US, Scentblocker, Field&Stream, Cabela, Prois, SITKA Gear, Kryptek.

Platinum Equity to Acquire GSM Outdoors

1. According to WSJ, Platinum Equity has agreed to buy GSM Outdoors from Gridiron Capital.

2. Post‐deal, GSM's CEO will remain, focusing on growth + further acquisitions.

3. This acquisition could reshape distribution and brand strategy for many hunting apparel labels under GSM.

Growth Forecast Projected:

The Global Hunting Apparel Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Hunting Apparel Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

By Type: (Hunting Jackets, Hunting Vests, Hunting Pants and Bibs)

By Application: (Men, Women)

By End User: (Online, Offline)

Jack Wolfskin Acquisition

While not purely "hunting apparel," this is relevant to outdoor apparel consolidation: Anta Sports (China) acquired Jack Wolfskin for €262 million in 2025.

This signals continued PE / corporate interest in specialty outdoor brands, which could tie into hunting‐apparel trends (e.g., technical outerwear).

Regional Analysis for Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Ares Outdoors Acquires Thlete

Ares Outdoors acquired Thlete LLC, a niche, technically advanced hunting-outdoor apparel brand.

Thlete is known for its "Deadfall" camo design and high-performance fabrics.

Ares plans to invest more in Thlete's product lines and expand

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✅ Product Launches & Market Innovations

1. SKRE Gear New Products (2025)

✦ SKRE announced 10 new products for 2025, including:

✦ Sawtooth Jacket (ultra-quiet fleece, great for silent movement in treestands)

✦ Torrid super-lightweight performance tops

✦ Rancher performance button-up shirts for a more lifestyle/outdoor blend.

✦ The Sawtooth Jacket, for example, has extended side zippers for easy layering and a grid fleece outer + sherpa fleece inner for both warmth and silence.

2. SKRE New Drop Announced on Instagram

✦ SKRE posted on Instagram about their new collection drop: includes Rancher Button-Ups and the Sawtooth Jacket.

3. Columbia & Mossy Oak Partnership (Co‐Developed Camo)

✦ According to market research, Columbia Sportswear entered a multi-year licensing agreement with Mossy Oak to co-develop high-performance camo hunting apparel.

✦ This is a big strategic move, leveraging Columbia's fabric/tech + Mossy Oak's camo design legacy.

3. Under Armour's Hunting Tech

✦ Under Armour continues to push its hunting line: their apparel includes GORE‐TEX WINDSTOPPER jackets, ColdGear Infrared base layers, and scent-control fabrics.

✦ These product-level innovations show UA's commitment to serious, performance-driven hunting gear.

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✅ Market Trends Driving These Moves

1. Consolidation via PE: With GSM potentially being acquired, larger PE-backed players are very active - signaling consolidation in the hunting gear space.

2. Technical & Performance Apparel: Brands are focusing on quiet fabrics, thermal base layers, breathability, and scent control (especially for hunting).

3. Partnerships Over Acquisitions: Columbia partnering with Mossy Oak suggests brands are also co‐developing, not just buying.

3. DTC + Niche Brands: SKRE's new line shows how niche DTC hunting brands are innovating and scaling.

✅ Key Implications for the Hunting Apparel Market

1. For Investors: This could be a high-opportunity time. With GSM in play and growing demand for technical gear, there may be room for strategic investments.

2. For Brands / OEMs: Expect more collaboration and licensing deals. Investing in R&D (e.g. fabric tech) will be crucial.

3. For Retailers: Be ready for new, differentiated product lines (like SKRE's) and possibly more consolidation in who owns and distributes major hunting apparel brands.

4. For Consumers: Better gear is coming - with more performance, comfort, and stealth features.

5. Power your decisions with real-time competitor tracking, strategic forecasts, and global investment insights all in one place.

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