United States PHO and Non-PHO Based Oils Market to Reach $65.19 Billion by 2030, Driven by Nutrition Reformulation & Regulatory Policies

Leander, Texas, United States - Nov.20.2025
As per DataM intelligence research report" Global PHO and Non-PHO based Oils Market reached US$ 149.3 billion in 2022 and is expected to reach US$ 217.3 billion by 2030, growing with a CAGR of 4.8% during the forecast period 2023-2030.". Regulatory changes and health awareness are shifting demand toward non-PHO oils while PHO alternatives remain relevant.

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United States: Recent Industry Developments

✅ In November 2025, Cargill launched a new line of non-PHO cooking oils for retail and foodservice, formulated to improve stability and shelf life without trans fats. The oils support healthier food production and align with U.S. clean-label trends. This reinforces Cargill's leadership in sustainable and functional oils.

✅ In October 2025, Bunge North America invested US$15 million to expand production of non-PHO oils for bakery and snack applications, supporting growing demand for trans-fat-free formulations. The investment enhances supply chain capacity for industrial and commercial customers. This strengthens Bunge's position in the U.S. healthy oils market.

✅ In September 2025, Archer Daniels Midland (ADM) introduced PHO-free shortening and frying oils with improved frying performance and neutral taste for quick-service restaurants and processed foods. The products meet regulatory and consumer demand for trans-fat reduction. This highlights ADM's innovation in functional oils.

✅ In August 2025, Kerry Group launched customized PHO and non-PHO oil blends for clean-label snack and bakery formulations, integrating health, stability, and flavor benefits. The move addresses rising consumer preference for trans-fat-free products. This reinforces Kerry's leadership in functional oil solutions.
Japan: Recent Industry Developments

✅ In November 2025, Ajinomoto introduced non-PHO cooking oils enriched with omega-3 and functional lipids for retail and foodservice applications. The oils support heart health and clean-label initiatives. This strengthens Ajinomoto's leadership in Japan's healthier edible oils market.

✅ In October 2025, Nisshin Oillio invested ¥1.8 billion to upgrade its non-PHO oil production lines, enhancing frying performance, oxidative stability, and shelf life for industrial and retail users. The investment addresses growing domestic demand for trans-fat-free oils. This expands Nisshin Oillio's position in functional and healthier edible oils.

✅ In September 2025, Mitsui Oils & Fats launched PHO-free margarine and shortening products designed for bakery, confectionery, and processed foods. The offerings improve flavor, functionality, and nutritional profile. This development highlights Mitsui's role in Japan's clean-label oil innovation.

✅ In August 2025, Kewpie Corporation expanded its non-PHO oil-based mayonnaise and salad dressing portfolio, targeting health-conscious consumers seeking lower trans-fat and functional lipid options. The products support Japan's evolving dietary trends. This reinforces Kewpie's presence in functional food ingredients and oils.

PHO and Non-PHO based Oils Market: Drivers

The PHO and non-PHO based oils market is witnessing significant growth as consumers and food manufacturers shift toward healthier and more sustainable alternatives to partially hydrogenated oils (PHOs). PHOs, traditionally used for their stability and shelf life in baked goods, snacks, and processed foods, are being replaced due to health concerns linked to trans fats, which increase the risk of cardiovascular diseases. Non-PHO oils, including fully hydrogenated oils, interesterified oils, and naturally stable vegetable oils, are gaining adoption across foodservice, bakery, and packaged food industries. Rising consumer awareness of heart-healthy diets, combined with stringent regulatory restrictions on trans fats in many countries, is driving this transition. Additionally, technological innovations in oil processing, blending, and flavor retention are enhancing functionality, taste, and stability of non-PHO alternatives.

Food manufacturers, ingredient suppliers, and research institutions are increasingly collaborating to develop functional and cost-effective non-PHO oils suitable for diverse applications. The growing demand for clean-label, low-trans-fat, and nutritionally balanced products is encouraging broader adoption across bakery, confectionery, and snack segments. Expansion of retail and e-commerce channels is improving accessibility and consumer awareness of healthier oil alternatives. Government regulations and labeling mandates are reinforcing compliance and promoting safe consumption practices. With rising health consciousness, regulatory enforcement, and technological innovation, the PHO and non-PHO based oils market is poised for sustained global growth.

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PHO and Non-PHO based Oils Market: Major Players

Cargill, Inc., ADM, Bunge Limited, Wilmar International, IOI Group, AAK AB, Wilmar International Ltd, Musim Mas Group, Fuji Oil Holdings Inc., Golden Agri-Resources Ltd and Ventura Foods LLC.

Segment Covered in the PHO and Non-PHO based Oils Market:

By Type
Non-partially hydrogenated oils (Non-PHO) dominate the market with 71% share, driven by strong regulatory restrictions on trans fats, rising demand for clean-label oils, and widespread adoption across food manufacturing. These oils support healthier formulations and are increasingly used in bakery, snacks, and processed foods. Partially hydrogenated oils (PHO) hold 29%, maintained mainly in regions with less stringent regulations and in certain legacy industrial applications. However, global policy shifts continue to accelerate the transition away from PHO-based products.

By Application
Food and beverages lead with 54% share, supported by extensive usage in frying, bakery fats, confectionery, and packaged foods, where Non-PHO formulations increasingly replace PHO variants. Pharmaceuticals hold 16%, driven by use in excipients and controlled-release formulations. Cosmetics and personal care products account for 21%, fueled by demand for stable, skin-friendly oil bases in creams and lotions. Other applications capture 9%, including industrial and specialty chemical uses where functional performance outweighs formulation constraints.

By End-User
Commercial end-users dominate with 63% share, primarily from food processors, restaurants, bakeries, and cosmetic manufacturers shifting toward Non-PHO alternatives to meet regulatory and consumer expectations. Household usage accounts for 37%, driven by growing preference for healthier cooking oils, low-trans-fat options, and premium vegetable oil blends. Increased awareness of nutrition labeling further accelerates Non-PHO oil adoption in domestic kitchens.

Regional Analysis

North America - 28% Share
North America leads regulatory-driven adoption with 28%, led by the U.S. FDA's complete ban on PHOs, pushing food manufacturers toward sustainable Non-PHO replacements. Major brands and quick-service restaurants contribute to strong regional demand. Clean-label consumer trends further accelerate market growth.

Latin America - 9% Share
Latin America holds 9%, with Brazil, Mexico, and Argentina transitioning gradually toward Non-PHO oils as public health campaigns and food reformulation initiatives expand. The food service sector increasingly adopts alternative oils to improve product quality. Regulatory pressure continues to strengthen across the region.

Europe - 27% Share
Europe accounts for 27%, driven by strict trans-fat limits, high consumer awareness, and widespread reformulation by food and personal care manufacturers. The U.K., Germany, France, and Italy lead the shift to Non-PHO oils. Demand for sustainable, cold-pressed, and plant-based oils further strengthens market adoption.

Asia Pacific - 28% Share
Asia Pacific shares 28%, supported by rapid industrial growth, expanding packaged food consumption, and rising awareness of trans-fat risks. China, India, Japan, and Southeast Asian countries show strong transition momentum toward Non-PHO products. The region's large food processing industry contributes heavily to demand.

Middle East - 4% Share
The Middle East holds 4%, where food service expansion and growing health-conscious consumer segments support gradual Non-PHO adoption. GCC nations increasingly align with global trans-fat reduction guidelines. Import reliance influences product availability across the region.

Africa - 4% Share
Africa accounts for 4%, with adoption driven by urbanization, increased packaged food consumption, and emerging health regulations. South Africa leads in PHO restriction initiatives, while other regions show gradual transition due to limited processing capabilities. Consumer education continues to improve market penetration.

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