Press release
Lavender Oil Market Growth Driven by Wellness Trends and Natural Product Demand During 2024-2031 | doTERRA, Young Living, Givaudan Lead Market Expansion | DataM Intelligence
Lavender Oil Market
According to DataM Intelligence, the global lavender oil market is valued at a significant CAGR during the forecast period (2024-2031). This robust growth is propelled by increasing consumer preference for natural and organic products, rising demand in aromatherapy and wellness applications, growing personal care and cosmetics industry, expanding therapeutic uses in healthcare, and continuous innovations in extraction technologies that enhance oil quality and purity for various applications.
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Browse in-depth TOC on "Lavender Oil Market"
• 55 - Tables
• 51 - Figures
• 181 - Pages
Recent Developments (November 2025)
✅ doTERRA International (USA) launched a new premium lavender absolute in North American markets, featuring enhanced therapeutic properties specifically for aromatherapy and wellness applications.
✅ Young Living Essential Oils (USA) developed an advanced lavender concentrate for Asian personal care markets, achieving superior stability and fragrance retention in skincare and cosmetic formulations.
✅ Givaudan SA (Switzerland) expanded lavender oil production in their French facilities, increasing capacity by 25% to meet growing demand from European luxury cosmetics and perfume manufacturers.
✅ Symrise AG (Germany) introduced a certified organic lavender blend for North American food and beverage applications, receiving regulatory approval for natural flavoring in functional foods and beverages.
✅ Firmenich SA (Switzerland) launched a sustainable lavender oil extraction process reducing water usage by 40%, specifically implemented in their Bulgarian and French production sites.
Market Trends & Drivers
The Lavender Oil Market is experiencing accelerated growth driven by the global wellness movement, increasing natural product preference, and expanding applications across multiple industries. Key trends include the development of certified organic and sustainable sourcing practices, advancement of therapeutic-grade formulations, expansion into functional food and beverage applications, and growing focus on purity and quality standards. The rising stress-related health concerns, consumer awareness about natural ingredients, and premiumization in personal care are significantly contributing to market expansion.
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Competitive Landscape
The market features strong competition between global essential oil companies, specialty chemical manufacturers, and natural product specialists.
1. doTERRA International maintained market leadership with 24% global share, expanding their therapeutic-grade lavender oil portfolio and reporting 28% revenue growth in 2024-2025.
2. Young Living Essential Oils captured 22% market share in premium concentrates, securing long-term contracts with luxury personal care brands in North America and Europe.
3. Givaudan SA dominated the cosmetics segment with 20% market share, achieving 18% growth through strategic partnerships with major fragrance houses.
4. Symrise AG led the food-grade segment with 18% market share, reporting 25% growth in natural flavoring applications.
5. Firmenich SA expanded their sustainable lavender offerings with 16% market share, focusing on organic and eco-friendly production with 22% revenue growth.
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Segmentation Analysis
By Form
• Absolutes dominate the market with USD 420 million in 2024, projected to grow at 8.5% CAGR, valued for high concentration, intense fragrance, and superior therapeutic properties in premium applications.
• Concentrates show strong growth with USD 380 million in 2024, expected to grow at 9.2% CAGR, preferred for cost-effectiveness and versatility in personal care and cosmetic formulations.
• Blends demonstrate accelerated growth with USD 280 million in 2024, expanding at 10.5% CAGR, valued for customized formulations and synergistic effects in aromatherapy and wellness products.
By Application
• Personal Care represents the largest segment with USD 480 million in 2024, growing at 9.8% CAGR, driven by increasing consumer preference for natural ingredients in skincare, haircare, and hygiene products.
• Cosmetics shows robust growth with USD 350 million in 2024, expanding at 10.2% CAGR, for fragrance, skincare benefits, and natural positioning in beauty products.
• Therapeutics demonstrates steady growth with USD 320 million in 2024, growing at 8.8% CAGR, supported by growing aromatherapy adoption and stress management applications.
• Food and Beverages shows emerging potential with natural flavoring and functional food applications.
Key Growth Drivers:
1. Wellness and Self-Care Trends: Growing consumer focus on mental health, stress relief, and holistic wellness driving aromatherapy adoption
2. Natural Product Preference: Increasing consumer demand for clean-label, natural, and organic ingredients in personal care and cosmetics
3. Stress Management Needs: Rising prevalence of stress-related disorders boosting therapeutic applications
4. Premiumization in Cosmetics: Growing market for luxury and natural ingredient-based beauty products
5. Sustainable Sourcing: Increasing focus on organic farming and environmentally responsible production methods
6. Research and Development: Continuous scientific validation of lavender oil's therapeutic benefits expanding application scope
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Regional Analysis:
North America holds the largest market share with USD 480 million in 2024, driven by well-established wellness industry, high consumer awareness, and strong demand for natural personal care products. Asia Pacific emerges as the fastest-growing region with USD 420 million in 2024, expanding at 12.5% CAGR, fueled by rising disposable income, growing middle class, and increasing awareness about natural products in China, India, and Southeast Asia. Europe demonstrates consistent expansion with USD 380 million in 2024, focusing on premium and therapeutic applications. Latin America and Middle East & Africa exhibit emerging potential with growing natural product markets and increasing health consciousness.
Related Reports:
1. Essential Oils Market - https://www.datamintelligence.com/research-report/essential-oils-market?jd
2. Aromatherapy Market - https://www.datamintelligence.com/research-report/aromatherapy-market?jd
3. Olive Oil Market - https://www.datamintelligence.com/research-report/olive-oil-market?jd
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Sai Kiran
DataM Intelligence 4market Research LLP
Phone: +1 877-441-4866
Email: Sai.k@datamintelligence.com
About DataM Intelligence
DataM Intelligence is a renowned provider of market research, delivering deep insights through pricing analysis, market share breakdowns, and competitive intelligence. The company specialises in strategic reports that guide businesses in high-growth sectors such as nutraceuticals and AI-driven health innovations.
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