France Animal Supplement Market to Reach USD 74.51 Million by 2028, Driven by Key Players Virbac S.A., Nestlé France, and Mars France

The France Animal Supplement Market was valued at US$ 55.98 million in 2024 and is projected to reach US$ 74.51 million by 2028, expanding at a CAGR of 7.46% during the forecast period (2025-2028). Market growth is primarily driven by rising pet ownership in France, greater awareness of companion and livestock animal health, and increased demand for functional supplements like probiotics, joint health formulas and omega-3s.

Positioned at the intersection of animal wellness and veterinary nutrition, the France Animal Supplement Market is increasingly shaped by growing interest in natural, premium, and breed-specific formulations. As French pet owners emphasize holistic care, domestic and international brands are innovating with herbal and plant-based supplement lines. The combined effect of urbanization, pet humanization, and preventive health trends is strengthening France's role as a major growth hub in Europe's animal supplement landscape.

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The Animal Supplement Market refers to nutritional products formulated to enhance the health, growth, immunity, and overall performance of pets and livestock, including vitamins, minerals, amino acids, probiotics, and specialty feed additives.

Key Developments

✅ May 2025 (France): French authorities introduced temporary restrictions on certain supplement ingredients (such as Garcinia derivatives) in animal supplements after safety reviews, signaling tighter regulatory oversight.

✅ April 2025 (France): A leading France-based pet-care and supplement manufacturer expanded a major facility in southwestern France to scale production of its functional "Care" supplement range.

✅ 2025 (France): Strong shift toward natural, plant-based, and clean-label animal supplements, especially for immunity, digestion, coat health, and joint care.

✅ 2025 (France): E-commerce continued rapid growth, boosting online sales of probiotics, omega-3s, multivitamins, and joint-support supplements for pets.

Mergers & Strategic Moves

✅ 2025 (France): A French feed ingredient producer entered a strategic distribution partnership with a supplement additive company to expand access to organic acid-based additives and functional nutrition products across France.

Key Players:

BESTI | UltraPremium Direct | SASU Alodis | Zolux Group (Laboratoire Francodex) | Reverdy Equine Nutrition | Equi Well-being (EQUI BIEN-ETRE) | Virbac S.A. | Nestlé S.A. (Nestlé France) | Mars, Incorporated (Mars France) | Health & Happiness (H&H) International Holdings Ltd (Zesty Paws FR)

Key Highlights :

• BESTI - A fast-growing French pet nutrition and wellness brand; operates privately with financials undisclosed but continues to expand across premium pet supplements and natural nutrition categories in France.

• UltraPremium Direct - A leading French direct-to-consumer premium pet food company; privately held with rapid annual growth driven by subscription-based and grain-free formulations (exact revenue not publicly disclosed).

• SASU Alodis - Known for high-quality equine supplements and natural care products; operates privately with no public financial reporting but maintains strong presence in France's equine wellness sector.

• Zolux Group (Laboratoire Francodex) - A major French provider of pet care, hygiene, and veterinary-grade supplements; maintains solid European market penetration with steady annual growth.

• Reverdy Equine Nutrition - A specialized premium equine nutrition manufacturer in Europe; operates privately with strong adoption among professional stables and training cente.

• Equi Well-being (EQUI BIEN-ETRE) - A growing French brand focused on natural equine care, supplements, and wellness solutions; financials remain undisclosed as a private company.

• Virbac S.A. - A global leader in veterinary pharmaceuticals and animal nutrition; reported EUR 1.28 billion in FY 2024 revenue, strengthening its position across pet health, dermatology, and veterinary supplements.

• Nestlé S.A. (Nestlé France) - A major player through its Purina PetCare division; parent company Nestlé reported CHF 93 billion in 2024 revenue, with strong performance in premium pet nutrition and science-backed formulations.

• Mars, Incorporated (Mars France) - One of the global leaders in pet food and veterinary nutrition; Mars Petcare generates USD 20+ billion annually worldwide

• Health & Happiness (H&H) International Holdings Ltd - Zesty Paws FR - A global leader in premium pet supplements; H&H reported USD 2+ billion in recent annual revenue, with Zesty Paws continuing strong growth in France's functional pet nutrition category.

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Market Drivers & Growth

- Rising pet ownership and "pet humanization" are driving demand for high-quality animal supplements, especially for dogs and cats.

- Growing awareness of animal welfare and preventive health in livestock farming encourages use of joint health, probiotics, and immunity-support supplements.

- Increasing demand for natural and clean-label ingredients (such as plant-based, organic or yeast-derived supplements) aligns with consumer preferences and regulatory pressures.

Expansion of e-commerce and direct-to-consumer retail channels is improving access to specialty animal nutrition products.

- Rising regulatory scrutiny on antibiotic growth promoters in animal feed is fostering adoption of supplement-based alternatives (e.g., plant extracts, probiotic, and mineral blends).

Industrial Advances & Developments

- Development of strain-specific probiotics and synbiotic formulations tailored to pets and livestock for gut health, immunity, and performance.

- Use of microencapsulation and advanced delivery technologies to improve the stability, bioavailability, and palatability of supplement ingredients.

- Innovation in functional feed additives, such as omega-3 fatty acids, antioxidants, and herbal extracts, to support animal longevity, skin/coat health, and performance.

Strategic partnerships between supplement producers, feed companies and veterinary groups to co-develop scientifically validated products.

- Scaling of manufacturing and quality-control infrastructure in France to ensure GMP, traceability, and compliance with EU feed and supplement regulations.

Regional Insights

- The companion animal segment (pets) represents a major share, with strong demand in urban areas (Paris, Lyon, Marseille) where consumers invest in preventive and natural pet health solutions.

- In the livestock sector, supplements are increasingly used in poultry, pig and cattle farming to boost performance, reduce reliance on antibiotics, and comply with EU welfare standards.

- Veterinary clinics and pet specialty stores are key distribution channels, with growing penetration of online platforms and subscription-based sales.

- French consumers prioritize safety, traceability and ingredient transparency, which favors locally manufactured and scientifically supported supplement products.

- Sustainability trends in agriculture and pet care are supporting supplement products made from environmentally responsible sources, such as algae-derived omega-3s or plant-based minerals.

Key Segments:

➥ By Animal Type
Livestock animals including cattle, poultry, and swine dominate due to the rising focus on improving productivity, disease resistance, and overall herd health. Horses and other livestock continue to see steady adoption of specialized supplements. Companion animals, especially dogs and cats, drive strong growth as pet owners increasingly prioritize preventive health, immunity, and nutrition. Birds and other small mammals contribute to niche but expanding demand.

➥ By Ingredient
Vitamins & minerals lead the market as essential components for immunity, metabolism, and growth. Amino acids and omega fatty acids grow steadily with increasing use in performance enhancement and joint health. Probiotics & prebiotics witness rapid adoption for gut health and digestion. Botanicals gain traction due to rising preference for natural and herbal formulations, while other specialty ingredients expand with innovation in animal nutrition.

➥ By Form
Powder formulations dominate due to ease of mixing with feed and high stability. Liquids grow quickly for their convenience in dosing and faster absorption. Tablets and capsules remain preferred for pets and targeted supplementation. Injections are used in veterinary care for rapid, high-potency nutrient delivery in critical conditions.

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