Vegan Yogurt Market to Reach USD 12.09 Billion by 2032, Driven by Consumer Shift to Plant-Based Diets and Innovation from Top Brands like Kite Hill and Silk

The Vegan Yogurt Market reached US$ 6.75 billion in 2024 and is projected to rise to US$ 12.09 billion by 2032, expanding at a CAGR of 7.56% during 2025-2032. Growth is supported by rising consumer preference for plant-based alternatives, increasing lactose-intolerance awareness, and strong innovation in dairy-free formulations using almond, coconut, oat, and soy bases.

The market holds a strong global position as one of the fastest-growing segments within the plant-based dairy category. Premiumization, clean-label ingredients, probiotic-fortified varieties, and expanding retail penetration continue to accelerate adoption. With major food companies and emerging plant-based brands investing in flavor diversity, texture enhancement, and functional nutrition, vegan yogurt is becoming a mainstream, health-driven choice across supermarkets, specialty stores, and online platforms.

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The Vegan Yogurt Market includes plant-based, dairy-free yogurt alternatives made from sources like almond, soy, coconut, and oat, driven by rising veganism, lactose intolerance, and clean-label health trends.

Key Developments

United States

✅ October 2025: The U.S. vegan yogurt market is projected to reach USD 985.6 million, driven by strong retail penetration, functional formulation innovation, and growing health-conscious and flexitarian consumers.

✅ September 2025: Manufacturers in the U.S. are improving plant-based yogurt textures and protein content-particularly in almond and soy bases-using advanced fermentation techniques and ingredient blends to close the gap with dairy yogurt.

Japan

✅ October 2025: The Japanese plant-based yogurt market is expected to grow rapidly from 2025 onward, driven by an increasing number of soy-based and oat-based vegan yogurt options.

✅ August 2025: Japanese consumers' interest in plant-based yogurts is surging, particularly for sustainable and clean-label options like organic vegan yogurts.

Mergers & Acquisitions

United States

✅ July 2025: A U.S.-based major plant-based dairy company acquired a smaller vegan yogurt start-up to bolster its product lineup, enhance its production capacity, and expand distribution into mainstream retail chains.

✅ May 2025: A leading alternative-protein investor firm announced a strategic funding round for a vegan yogurt manufacturer developing high-protein oat-based yogurts, signaling investor confidence in the plant-based dairy category.

Key Players:

General Mills, Inc. | The Hain Celestial Group | Danone S.A. | The Coconut Collaborative Ltd | Kite Hill | G.T.'s Living Foods LLC | Nancy's Probiotic Foods | COYO Pty Ltd | KaTech Ingredient Solutions GmbH | Drums Food International Private Limited

Key Highlights:

• General Mills, Inc. - Reported USD 19.9 billion in FY 2024 revenue, with strong performance across its yogurt, plant-based, and natural foods portfolio supporting its global health-focused product strategy.

• The Hain Celestial Group - Achieved USD 1.77 billion in 2024 revenue, driven by growing demand for clean-label, organic, and dairy-alternative products across North America and Europe.

• Danone S.A. - Recorded EUR 27.38 billion in 2024 sales, with plant-based yogurt and probiotic product lines continuing to expand under its Specialized Nutrition and Essential Dairy & Plant-Based divisions.

• The Coconut Collaborative Ltd - A leading European coconut-based yogurt company known for rapid growth in dairy alternatives; although exact financials are not publicly disclosed, the brand has scaled significantly across the UK, EU, and US retail markets.

• Kite Hill - A fast-growing U.S. plant-based yogurt and cheese company backed by major investors; operates privately with financials undisclosed, but remains one of the strongest premium dairy-alternative brands in North America.

• G.T.'s Living Foods LLC - A pioneer in probiotic beverages with kombucha as its flagship product; the company remains privately held with no public revenue disclosure, yet maintains dominant market presence in functional fermented beverages.

• Nancy's Probiotic Foods - A long-established U.S. brand recognized for cultured dairy and plant-based probiotic products; operates privately with financials undisclosed, but maintains strong retail penetration across natural and organic channels.

• COYO Pty Ltd - An Australian leader in pure coconut yogurt and dairy-free probiotic foods; privately held with no publicly reported revenue, yet widely distributed across APAC, Europe, and North America.

• KaTech Ingredient Solutions GmbH - A major European specialist in ingredient systems for dairy and plant-based formulations; now part of the Ingredion group, supporting global growth in texture and stabilization solutions.

• Drums Food International Private Limited - Parent company of "Epigamia," a high-growth Indian brand in Greek yogurt, plant-based yogurt, and functional dairy products; privately held with strong year-on-year growth, though exact revenue is not publicly disclosed.

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Market Drivers & Growth

- Rising consumer shift toward plant-based diets is driving strong demand for dairy-free yogurt alternatives.

- Growing lactose intolerance and dairy allergies are supporting wider adoption across global consumer segments.

- Increasing preference for clean-label, organic, and functional foods is boosting demand for probiotic-rich vegan yogurt.

- Expansion of retail availability-supermarkets, online platforms, and specialty stores-is improving accessibility and market penetration.

- Product innovations in flavors, textures, and high-protein formulations are accelerating market growth.

Industrial Advances & Developments

- Development of improved fermentation techniques to enhance probiotic content and dairy-like texture.

- Launch of oat-based, coconut-based, almond-based, and soy-based yogurt variants to cater to diverse preferences.

- Introduction of sugar-free and high-protein vegan yogurts targeting health-conscious consumers.

- Investments in sustainable packaging and clean-label ingredients to meet environmental and regulatory expectations.

- Collaborations between dairy companies and plant-based startups to expand product portfolios and distribution networks.

Regional Insights

- North America: Strong growth driven by rising vegan population, health-focused consumers, and rapid new product launches.

- Europe: One of the leading markets due to strict sustainability standards, high plant-based food adoption, and strong presence of established vegan brands.

- Asia-Pacific: Fastest-growing region, supported by rising lactose intolerance rates and expanding urban retail channels.

- Latin America: Growing awareness of plant-based diets and increasing supermarket penetration are supporting moderate growth.

- Middle East & Africa: Gradual adoption influenced by rising health awareness and expansion of imported dairy-free products.

Key segments

➥ By Source
Almond leads due to its light profile and strong consumer recognition, while Soy remains preferred for high-protein formulations. Oat-based variants grow rapidly thanks to their creamy texture and sustainability appeal. Others include emerging plant-based alternatives gaining niche adoption.

➥ By Type
Fortified milk dominates as consumers seek added vitamins, minerals, and functional nutrients. Non-fortified options appeal to clean-label and minimally processed product buyers.

➥ By Flavor
Chocolate and Strawberry remain the most popular flavors among all age groups. Mango, Banana, Pineapple, and others add variety and support expanding flavored plant-based beverage portfolios.

➥ By Distribution Channel
Supermarkets/Hypermarkets lead distribution with wide shelf availability. Convenience and Specialty Stores drive steady sales through targeted offerings. E-Commerce is the fastest-growing channel due to rising demand for home delivery and diverse online product ranges.

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