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Vegan Cosmetics Market Grows at 6% CAGR as Consumers Shift Toward Cruelty-Free Products
Vegan Cosmetics Market Grows at 6% CAGR as Consumers Shift Toward Cruelty-Free Products
The surge in conscious consumption is not only shaping the cosmetics industry but also influencing adjacent categories such as the Vegan cosmetics and personal care ingredients market, where suppliers are innovating new botanical, bio-fermented, and lab-formulated alternatives to conventional ingredients. Alongside this, the plant-based cosmetics market is accelerating as brands integrate sustainable, natural, and skin-friendly elements into their product lines.
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Why the Vegan Cosmetics Market Is Growing Rapidly
Several core factors are reshaping the beauty landscape:
1. Ethical Consumerism Becomes Mainstream
Consumers today prioritize values such as cruelty-free production, environmentally responsible sourcing, and ingredient transparency. Millennials and Gen Z-together forming the largest beauty consumer base-are pushing brands to align with ethical and sustainable standards. The ban on animal testing across major markets like Europe further accelerates this shift.
The emphasis on conscious beauty has also expanded the plant-based cosmetics market, prompting companies to adopt botanical formulations and safer ingredient profiles.
2. Clean Beauty Movement Drives Innovation
The rise of clean beauty is pushing brands to eliminate harmful chemicals, allergens, and non-vegan additives. As a result, companies are reformulating entire product lines to feature plant-based actives, bio-derived alternatives, and eco-friendly packaging. For example, in March 2025, L'Oréal launched a fully vegan skincare line under its Garnier brand, featuring 100% biodegradable packaging.
This movement is closely linked with advances in the Vegan cosmetics and personal care ingredients market, where suppliers develop high-performance vegan waxes, plant-derived emollients, and synthetic but vegan-certified
replacements for collagen, keratin, lanolin, and beeswax.
3. E-commerce and Retail Expansion Boost Market Reach
Global e-commerce platforms are amplifying access to vegan beauty products. Amazon's "Clean Beauty" storefront in India, launched in 2025, increased visibility for certified vegan and cruelty-free brands by nearly 40%. Direct-to-consumer models are enabling brands-especially indie startups-to scale faster, reach niche consumer segments, and build strong brand communities.
Get the Detailed Industry Analysis (including the Table of Contents, List of Figures, and List of Tables) - from the Vegan Cosmetics Market Research Report: https://marketgenics.co/reports/vegan-cosmetics-market-48053
Market Segmentation: Skin Care Leads With 44% Share
The Vegan Cosmetics Market is segmented by product type, distribution, ingredients, and regions, with skin care dominating the industry.
Skin Care: The Market Leader
Holding ~44% of the global share, the vegan skin care segment benefits from demand for vegan moisturizers, serums, facial oils, and creams. Rising cases of sensitive skin, allergies, and concerns about toxic chemicals have led consumers to prefer clean-label, plant-based products.
Makeup: Fastest-Growing Segment
Vegan makeup-particularly foundations, lipsticks, and eye cosmetics-is booming. Gen Z's inclination toward ethical glam and sustainability is driving brands to introduce vegan-certified colour cosmetics. Retail expansions through Ulta, Sephora, and specialty online stores further support category acceleration.
Hair Care and Fragrances
Hair care products such as vegan shampoos, conditioners, and serums are witnessing strong performance as consumers avoid sulfates, parabens, keratin, and animal-derived proteins. Meanwhile, vegan fragrances are gaining traction through botanical essential oils and bio-engineered aromatic compounds.
Regional Outlook: Europe Dominates the Vegan Cosmetics Market
Europe leads the industry with ~39% market share in 2025, driven by:
• Strict EU regulations banning animal testing
• Widespread adoption of vegan and organic beauty
• Strong market presence of ethical brands
• High consumer awareness about sustainability
Countries like Germany, the UK, France, and Italy are major hubs for vegan beauty innovation. Europe's leadership is also supported by growth in the plant-based cosmetics market, fueled by eco-conscious lifestyles and advanced packaging solutions.
North America follows closely, driven by strong influencer culture, celebrity-led beauty launches, and robust retail channels. Meanwhile, the Asia Pacific region is showing rising momentum due to increasing adoption among younger consumers, supported by brands like LG's Freshian, Shiseido, and emerging Indian vegan beauty companies such as Plum.
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Market Dynamics: Drivers, Restraints, and Opportunities
Key Drivers
• Growing awareness of ethical and cruelty-free beauty
• Rising demand for natural and plant-based ingredients
• Digital influence through social media and beauty influencers
• Expansion of online retail channels
• Increasing transparency and certification standards
Major Restraints
• Higher production costs for vegan ingredients
• Limited supply of certified vegan raw materials
• Price sensitivity in emerging markets
• Performance challenges in replacing certain animal-derived components
Opportunity: Growing Role of Localized and Cultural Beauty
Brands leveraging regional identity and locally sourced ingredients are gaining rapid traction. Examples include Indian brands offering solutions designed for specific skin types and climates, enhancing consumer trust.
The plant-based cosmetics market benefits from this trend, as nature-inspired and ayurvedic/ethnobotanical formulations become mainstream.
Get a preview of our Vegan Cosmetics Market Playbook - your guide to GTM strategy, competitive intelligence, supplier dynamics, and Consumer Behavior Analysis: https://marketgenics.co/playbook/vegan-cosmetics-market-48053
Trends Shaping the Future of the Vegan Cosmetics Market
1. Intelligent and Sustainable Packaging
Biodegradable materials, refillable packaging, and plant-derived alternatives are becoming standard. Brands like Ethique have saved millions of plastic bottles through zero-waste solid bars, indicating how packaging innovation supports market differentiation.
2. Rise of Men's Vegan Grooming
Men are increasingly choosing cruelty-free grooming products-beard oils, face gels, and vegan shampoos-creating new growth opportunities.
3. Ingredient Transparency and Traceability
The Vegan cosmetics and personal care ingredients market is evolving with QR-code-based sourcing information, blockchain-based traceability, and clean-label ingredient lists to strengthen consumer trust.
Competitive Landscape
The market is moderately consolidated, with leading players holding over 53% share. Key companies include:
• Lush Cosmetics
• e.l.f. Beauty
• Pacifica Beauty
• L'Oréal Group
• The Body Shop
• Natura &Co
• Cover FX
• Milk Makeup
• Estée Lauder Companies
Celebrity-backed and digitally native brands are also reshaping market dynamics. In 2025, Jenny McCarthy's Formless Beauty entered the market with vegan, allergy-conscious formulations, adding competitive diversity.
Future Outlook: A USD 14.9 Billion Opportunity Ahead
The Vegan Cosmetics Market is forecast to generate an additional USD 14.9 billion in new revenue opportunities between 2025 and 2035. With increasing awareness of ethical beauty, innovation in plant-derived ingredients, and global regulatory support, the future of vegan, cruelty-free, and sustainable cosmetics looks promising.
Moreover, the synergy between the Vegan cosmetics and personal care ingredients market and the plant-based cosmetics market will further strengthen supply chains, accelerate product innovation, and drive consumer adoption across regions.
Contact:
Mr. Debashish Roy
MarketGenics India Pvt. Ltd.
800 N King Street, Suite 304 #4208, Wilmington, DE 19801, United States
USA: +1 (302) 303-2617
Email: sales@marketgenics.co
Website: https://marketgenics.co
About Us
MarketGenics is a global market research and management consulting company empowering decision makers across healthcare, technology, and policy domains. Our mission is to deliver granular market intelligence combined with strategic foresight to accelerate sustainable growth.
We support clients across strategy development, product innovation, healthcare infrastructure, and digital transformation.
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