Bottled Water Market in India: Size, Share, Growth Trends, Analysis, Forecast Report 2025-2033

According to the latest report by IMARC Group, titled "India Bottled Water Market Report by Product Type (Still, Carbonated, Flavored, Mineral), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Direct Sales, On-Trade, and Others), and Region 2024-2032," the report presents a thorough review featuring the India Bottled Water Market growth, share, trends, and research of the industry.

Market Size & Future Growth Potential:

The India Bottled Water market size reached USD 9.5 Billion in 2024 and expects the market to reach USD 29.7 Billion by 2033, exhibiting a growth rate (CAGR) of 12.45% during 2025-2033.

Latest Market Trends:

The market is experiencing remarkable growth driven by rising health consciousness among Indian consumers who are actively seeking safe and pure hydration options. Urban and semi-urban populations increasingly prefer bottled water over tap water due to persistent concerns about water quality and contamination. The expanding middle class with higher disposable incomes is willing to invest in packaged drinking water as a daily necessity rather than a luxury item.

The surge in urbanization is fundamentally reshaping consumption patterns, with metropolitan areas witnessing exponential demand for convenient, on-the-go hydration solutions. Young professionals, fitness enthusiasts, and health-conscious individuals are driving this trend, particularly in cities like Mumbai, Delhi, Bangalore, and Hyderabad. The retail landscape is evolving rapidly, with modern trade channels including supermarkets, hypermarkets, and convenience stores making bottled water more accessible than ever before.

Digital commerce is revolutionizing the market, as e-commerce platforms and quick-commerce services enable consumers to order bottled water with doorstep delivery. The pandemic accelerated this shift, with consumers embracing online channels for safer and more convenient purchasing. Several brands have launched direct-to-consumer platforms and subscription models, particularly targeting urban households and offices. Companies like Bisleri, Aquafina, and Bailley have partnered with delivery services like Zomato, Dunzo, Big Basket, and Amazon to expand their reach.

Product innovation is transforming the industry beyond plain drinking water. Flavored bottled water containing fruit essences and functional water enriched with minerals, vitamins, and electrolytes are gaining significant traction. The sparkling water segment has nearly doubled in growth, fueled by consumers seeking healthier alternatives to carbonated soft drinks. Premium offerings including alkaline water, mineral water sourced from natural springs, and glacier-sourced varieties are attracting affluent consumers who prioritize quality and health benefits.

Sustainability concerns are driving a major shift in packaging practices. Consumers, particularly millennials and Gen Z, are showing strong preference for eco-friendly packaging solutions including glass bottles, recyclable materials, and biodegradable options. Leading brands are investing in paper-based water cartons, plant-based bioplastics, and aluminum bottles to reduce environmental impact. In January 2025, Kerala launched 'Hilly Aqua,' India's first eco-friendly compostable water bottles made from biodegradable materials like polylactic acid derived from corn and sugarcane, marking a significant milestone in sustainable packaging.

The HoReCa segment (Hotels, Restaurants, and Catering) is experiencing robust growth. In August 2024, Evocus partnered with premium hotel chains including Marriott, Radisson, Taj, Hyatt, and Accor, expanding its presence to over 250 outlets across India. Clear Premium Water expanded to 1,600 HoReCa clients in March 2024, a dramatic increase from just 90 clients in 2020, demonstrating the premium segment's momentum.

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Market Scope and Growth Factors:

The scope of the India bottled water market is expanding significantly as safe drinking water remains a critical challenge across the country. Despite government initiatives like the Jal Jeevan Mission, which aims to provide tap water connections to rural households, infrastructure gaps persist. The mission has provided tap water to approximately 15 crore rural households as of early 2025, representing around 80% coverage. However, concerns about last-mile contamination, inconsistent service reliability, and groundwater depletion continue to sustain demand for packaged water.

The regulatory landscape is evolving with stricter quality and safety standards. The Food Safety and Standards Authority of India (FSSAI) reclassified packaged drinking water as a "high-risk food category" in November 2024, mandating annual risk-based inspections and third-party audits. Starting from March 2025, FSSAI introduced groundbreaking regulations requiring manufacturers to use at least 30% recycled PET (r-PET) in all newly manufactured bottles for food and beverage packaging. This mandate aligns with India's Extended Producer Responsibility framework, which sets ambitious targets requiring 30% recycled plastic content in packaging by 2026, increasing to 60% by 2029.

The government's push toward single-use plastic reduction is accelerating innovation in sustainable packaging. The Plastic Waste Management Amendment Rules of 2024 are compelling the industry to invest in alternative materials and circular economy practices. Companies are responding with returnable bottle programs, incentive-based recycling schemes, and carbon-neutral initiatives to offset their environmental footprint.

Health awareness is at an all-time high, with consumers actively seeking water that is chemically-free, naturally sourced, and rich in essential minerals. The post-pandemic period has intensified focus on immunity and wellness, making bottled water a preferred choice over potentially contaminated tap water. According to the IQair report, India's average PM2.5 concentration in 2024 was over 10.1 times the WHO-recommended level, highlighting how environmental pollution contaminates water sources and emphasizes consumer demand for clean, reliable bottled water options.

The premium segment is witnessing accelerated growth with consumers gravitating toward products offering enhanced health benefits and functional properties. Natural mineral water, alkaline water with pH-balanced formulations, and oxygen-enriched water are emerging categories. In February 2025, IOTA Water launched in North India as India's first bottled water infused with advanced Oxygen Nanobubbles technology, promoting enhanced hydration and oxygen absorption benefits beyond conventional bottled water.

Regional expansion is creating new growth opportunities. While metropolitan cities remain dominant markets, Tier-2 and Tier-3 cities are experiencing rapid penetration as organized retail chains expand their footprint. Government schemes like the Production Linked Incentive Scheme and Pradhan Mantri Kisan Sampada Yojana are strengthening food service infrastructure in these emerging markets, supporting bottled water distribution and availability.

The market is becoming increasingly competitive with both domestic and international brands vying for market share. Major corporations including Coca-Cola and PepsiCo have expanded their product portfolios and distribution networks through significant investments and strategic partnerships. Local and regional brands cater to specific tastes and preferences, offering products tailored to regional culture and traditions. Aggressive marketing campaigns, celebrity endorsements, and strategic initiatives are intensifying brand competition.

Comprehensive Market Report Highlights & Segmentation Analysis:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India Bottled Water Market Share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Segmentation by Product Type:

• Still
• Carbonated
• Flavored
• Mineral

Segmentation by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Direct Sales
• On-Trade
• Others

Segmentation by Region:

• North India
• West and Central India
• South India
• East and Northeast India

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Recent News and Developments:

• February 2025: IOTA Water launched in North India as India's first bottled water infused with advanced Oxygen Nanobubbles technology, developed by NICO Nanobubble India Co. This innovation enhances hydration by improving oxygen absorption, promoting wellness benefits beyond conventional bottled water, priced for mass consumption.
• January 2025: Kerala startup, under Kerala Irrigation Infrastructure Development Corporation Ltd, announced the launch of Hilly Aqua, India's first eco-friendly, fully compostable bottled water. The biodegradable bottles made from certified plant-based materials such as starch and polylactic acid aim to replace conventional plastic, initially targeting tourism hubs and festival venues.
• December 2024: Diageo India announced the launch of Godawan Estuary Premium Water in partnership with Estuary Water across major retail outlets and e-commerce platforms. This collaboration aims to offer high-quality, precision-crafted hydration, reflecting the brand's commitment to premium lifestyle experiences.
• November 2024: FSSAI reclassified packaged drinking water and mineral water as "high-risk food categories," requiring mandatory annual inspections and third-party audits by FSSAI-recognized agencies to enhance safety protocols and industry compliance.
• November 2024: Wahter, a division of the Shiva Group, launched "Shot by Wahter," a bottled water product designed for Gen Z consumers. Available in 250 ml and 500 ml bottles, the product features interactive elements such as QR-code-based iPhone giveaways to drive consumer engagement.
• August 2024: Evocus partnered with premium hotel chains including Marriott, Radisson, Taj, Hyatt, and Accor and hospitality groups like Impresario Entertainment and Hospitality, expanding its market presence to over 250 HoReCa outlets across India.
• May 2024: Marvelle Healthcare launched Rhythm Water, a premium natural mineral water brand sourced from the Himalayas. The brand offers both Natural Mineral Water and Sparkling Natural Mineral Water, first available in Hyderabad, Bangalore, Chennai, and Kerala, featuring a 20-year filtration process retaining essential minerals.
• April 2024: Energy Beverages announced that Clear Premium Water expanded to 1,600 HoReCa clients in March 2024, a significant rise from 90 clients in 2020, marking strong growth in the premium bottled water segment.
• March 2025: FSSAI introduced new guidelines mandating the use of at least 30% recycled PET (r-PET) in all newly manufactured PET bottles used for food and beverage packaging, promoting India's circular economy and reducing dependence on virgin plastic.
• March 2024: India's Ministry of Environment, Forest and Climate Change announced amendments to Plastic Waste Management Rules, setting extended producer responsibility targets for rigid, flexible, and multilayered plastic packaging from 2024 to 2028, with recycling targets reaching up to 80% by 2027-28.

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Historical Market Performance
• Future Market Projections
• Impact of COVID-19 on Market Dynamics
• Industry Competitive Analysis (Porter's Five Forces)
• Market Dynamics and Growth Drivers
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market Ecosystem and Value Creation Framework
• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

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