North America Flexible Packaging Market Share, Size, In-Depth Insights, Trends and Forecast 2025-2033

IMARC Group has recently released a new research study titled "North America Flexible Packaging Market Size, Share, Trends and Forecast by Product Type, Raw Material, Printing Technology, Application, and Country, 2025-2033", offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The North America flexible packaging market was valued at USD 48.21 Billion in 2024 and is projected to reach USD 63.69 Billion by 2033, growing at a CAGR of 3.02% during 2025-2033. The market growth is driven by high consumer demand for convenience, sustainability efforts, advances in packaging technology, and the rise of e-commerce. Flexible packaging offers cost-effective, lightweight, and innovative packaging solutions, particularly in sectors like food, beverages, pharmaceuticals, and personal care.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

North America Flexible Packaging Market Key Takeaways

• Current Market Size: USD 48.21 Billion in 2024
• CAGR: 3.02%
• Forecast Period: 2025-2033
• The market growth is propelled by changing consumer behaviours favouring convenience and sustainability.
• Flexible packaging is preferred for its lightweight, portable, and easy-to-use features enhancing consumer convenience.
• E-commerce growth fuels demand due to cost-effective and reduced-weight packaging benefits.
• Rising environmental awareness leads to investments in recyclable, compostable, and biodegradable packaging.
• Technological advances such as multi-layer films and high-barrier coatings improve product protection and shelf life.
• Preformed bags and pouches dominate the product segment due to consumer demands for convenience and portability.

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North America Flexible Packaging Market Growth Factors

The North America flexible packaging market is primarily driven by increasing consumer demand for convenience products, especially in food, beverage, and personal care categories. The lightweight and portable nature of flexible packaging meets modern lifestyle needs by facilitating easy handling, storage, and usage. For example, in September 2024, Berry Global showcased circular packaging solutions made from recycled plastics and renewable materials that enhance recyclability, reuse, and refill options, illustrating industry commitment to consumer-centric sustainability.

E-commerce expansion significantly boosts flexible packaging demand as it offers shipping cost-effectiveness compared to rigid packaging. Flexible packaging reduces package weight without compromising integrity, thus optimizing transportation costs for online retailers. Moreover, environmental concerns push companies toward sustainable packaging investments. Adoption of recyclable, compostable, and biodegradable packaging materials has heightened due to shifting consumer consciousness and regulatory pressures, making sustainability a major growth driver.

Technological advancements also drive market growth with innovations in material science and packaging technology. New multi-layer films, advanced sealing techniques, and high-barrier coatings enhance flexible packaging quality, providing effective protection against moisture, oxygen, and UV light. Such technologies extend product shelf life and maintain quality, crucial in food, pharmaceuticals, and cosmetics. Additionally, advancements in high-quality printing technologies make flexible packaging more attractive, improving brand appeal and consumer engagement.

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North America Flexible Packaging Market Segmentation

Breakup By Product Type:

• Printed Rollstock: Used for flexible packaging with high-quality printed graphics generally employed in various packaging needs.
• Preformed Bags and Pouches: Widely used due to convenience, portability, reclosable options, extended shelf life, and popularity in food and beverage products.
• Others

Breakup By Raw Material:

• Plastic: Dominant raw material offering versatility, durability, and effective preservation; benefits from advancements in recyclable and thinner films.
• Paper: Used as an alternative raw material within flexible packaging for various applications.
• Others: Includes alternative materials used in flexible packaging.

Breakup By Printing Technology:

• Flexography: Leading printing technology known for efficiency, flexibility, and vibrant graphics; prevalent in food and beverage flexible packaging.
• Rotogravure: Printing method used in flexible packaging applications.
• Digital: Employed for high-quality, customizable printing solutions.
• Others

Breakup By Application:

• Food and Beverages: The largest and rapidly growing segment driven by ready-to-eat and portable food products utilizing flexible packaging for freshness and convenience.
• Pharmaceuticals: Flexible packaging use in drug and health-related product packaging.
• Cosmetics: Packaging solutions for personal care and cosmetic products.
• Others: Includes additional application sectors.

Regional Insights

The United States leads the North America flexible packaging market due to its large consumer base, strong manufacturing capabilities, and focus on packaging innovation. The dominance is supported by extensive use in consumer goods like food, beverage, personal care, and pharmaceuticals. Growth is additionally fueled by e-commerce expansion, regulatory pressures promoting sustainable packaging, and rising consumer demand for environmentally friendly options such as recyclable, biodegradable, and compostable materials, especially in the food and beverage sector.

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Recent Developments & News

In November 2024, ProAmpac launched sustainable packaging innovations, including ProActive Recyclable® RP-1050 and R-2050 EU Film and RAP Packaging, focusing on high-performance eco-friendly solutions. Graphic Packaging International unveiled paperboard innovations such as BoardioTM canisters and reduced-plastic ProducePackTM trays, enhancing functional and sustainable packaging. Winpak Ltd. announced a long-term agreement with NOVA Circular Solutions LLC to source post-consumer recycled polyethylene under the SYNDIGOTM brand, promoting sustainable packaging. In September 2024, Flint Group introduced innovations like the Evolution De-inking Primer and OPV, EkoCure® dual-curing inks, and Ultra Clear Dual Cure Coatings, supporting sustainable printing with minimal environmental impact.

Key Players

• Berry Global
• Mondi
• Sealed Air
• ProAmpac
• Graphic Packaging International
• Winpak Ltd.
• Flint Group

Competitive Landscape

The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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