Better For You Snacks - Top Global Industry Trends in 2026

The global better for you snacks market is projected to grow from USD 40.9 billion in 2025 to approximately USD 54.4 billion by 2035, reflecting an absolute increase of USD 13.5 billion over the forecast period. This represents a total growth of 33.0%, with the market expanding at a compound annual growth rate (CAGR) of 2.9% between 2025 and 2035.

Consumer awareness around health, nutrition, and sustainable lifestyles is shaping the better for you snacks landscape, as demand rises for low-calorie, high-protein, gluten-free, and functional snack alternatives. Shifting preferences toward plant-based formulations, clean-label ingredients, and convenient snacking solutions are key drivers fueling market expansion.

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Between 2025 and 2030, the market is expected to increase from USD 40.9 billion to USD 47.1 billion, contributing 45.9% of the total decade growth. Millennials and Gen Z consumers are driving this phase, seeking nutritious, convenient snacks that align with wellness and ethical values.

From 2030 to 2035, the market is forecast to grow from USD 47.1 billion to USD 54.4 billion, accounting for 54.1% of total expansion. Innovation in natural sweeteners, plant proteins, and personalized nutrition solutions is expected to accelerate, alongside sustainable packaging adoption.

Key Market Statistics:

• Market Value (2025): USD 40.9 billion
• Market Forecast (2035): USD 54.4 billion
• Forecast CAGR (2025-2035): 2.9%
• Leading Sales Channel: Offline (72.5%)
• Top Regions: North America, Asia Pacific, Europe
• Leading Players: Nestlé, The Kellogg Company, Unilever, PepsiCo, Mondelēz International

Drivers Behind Market Growth

Health-conscious eating, coupled with rising lifestyle-related disease awareness, is fueling demand for low-calorie, high-protein, and functional snack options. Millennials and Gen Z are particularly influential, preferring convenient, sustainable, and ethically produced products.

Leading brands are focusing on research and development, strategic acquisitions, and portfolio diversification to stay competitive. Innovations in plant-based proteins, gut-health-focused ingredients, and natural sweeteners allow companies to deliver functional value while maintaining taste and consumer experience.

Segmental Insights

• By Type: Savory snacks lead with 30.5% market share in 2025, driven by plant-based, high-protein, and low-fat options. Notable innovations include air-popped chips, roasted pulse snacks, and legume-based products by brands such as HIPPEAS, Biena Snacks, and Nestlé's YES!
• By Sales Channel: Offline channels dominate with 72.5% share due to strong retail networks, in-store promotions, and sampling campaigns. Supermarkets and health-focused retailers such as Whole Foods Market and Sprouts Farmers Market have prioritized shelf space for functional and organic snacks.

Regional Market Highlights

• United States: Projected CAGR of 3.0%; driven by plant-based, low-sugar, and functional snacks, supported by e-commerce expansion and direct-to-consumer channels.
• India: Fastest growth with 9.5% CAGR; urbanization, disposable income growth, and vegetarian culture support demand for plant-based, protein-rich snacks.
• China: 5.8% CAGR; integrating traditional Chinese medicine principles and superfood trends into convenient snacking solutions.
• Brazil: 6.0% CAGR; increasing demand for fruit, nuts, and seed-based products aligning with natural ingredient preferences.
• South Korea: 3.0% CAGR; health-conscious urban consumers seek vegetable-based and antioxidant-rich snacks.
• United Kingdom: 2.8% CAGR; focus on clean-label, gluten-free, and low-calorie options.
• Japan: 2.8% CAGR; functional snacks supporting gut health, immunity, and aging demographics dominate growth.

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Competitive Landscape

The market is highly competitive, featuring established food manufacturers, health-focused brands, and innovative startups. Nestlé, The Kellogg Company, Unilever, PepsiCo, and Mondelēz International dominate with scale advantages and established distribution. Other notable players include Hormel Foods, Dole Packaged Foods, Del Monte Foods, Select Harvests, and Monsoon Harvest, leveraging specialized portfolios and regional expertise.

Key Players in the Better for You Snacks Market

• Nestlé
• The Kellogg Company
• Unilever
• PepsiCo
• Mondelēz International
• Hormel Foods Corporation
• Dole Packaged Foods, LLC
• Del Monte Foods, Inc.
• Select Harvests
• Monsoon Harvest

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This release was published on openPR.