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Influencer Marketing Market to Reach USD 107.72 Billion by 2030 at CAGR of 30.2% - Influencer Marketing Forecast Highlights Rapid Growth
Influencer Marketing Market
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♦ Key HighlightsaMarket Size:
Market size in 2023: USD 16.98 billion.
Forecast 2024-2030 CAGR: 30.2%.
Leading application segment (2023): Search & Discovery, accounting for ~35.3% share.
Dominant regional market: North America expected to hold the largest share.
Key drivers/trends: Growth of high-speed internet, digital advertising shift, desire for influencer-led campaigns.
Top companies: IZEA, HYPR, Traackr, InfluencerDB, Launchmetrics.
♦ Market Outlook
The global influencer marketing market is forecast to grow at a robust CAGR of 30.2% from 2024 through 2030, rising from USD 16.98 billion in 2023 to USD 107.72 billion by 2030. This strong expansion reflects the accelerating shift of advertising budgets toward digital and influencer-based channels, as brands seek more authentic engagement with audiences. The application segment of Search & Discovery is currently the largest, capturing around 35.3% of the market in 2023, as marketers increasingly rely on influencer-matching platforms to identify suitable creators. The market is also being propelled by the growing availability of low-cost high-speed internet, enabling broader influencer reach and campaign scalability.
However, the market faces potential restraints such as influencer fatigue, challenges around campaign ROI measurement, and regulatory or compliance issues related to influencer advertising authenticity. The report underlines that brands need more sophisticated analytics and reporting capabilities to optimise influencer campaign spend.
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♦ Regional Insights
North America is set to maintain its leadership in the influencer marketing market over the forecast period, driven by a mature digital advertising ecosystem, strong social-media platform adoption, and advanced analytics infrastructure. Europe is also anticipated to show strong growth, with fashion and lifestyle brands leveraging micro- and nano-influencers to strengthen consumer engagement. Meanwhile, the Asia Pacific region presents significant opportunity, particularly in markets such as India, China and Southeast Asia, where social-media penetration and influencer adoption are rapidly increasing.
♦ Key Players & Competitive Landscape
Major players profiled in the report include IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany) and Launchmetrics (US). These companies are focusing on analytics-driven influencer matching, campaign measurement tools, and regional expansion to capitalise on the rising influencer marketing forecast.
♦ Quote
"Brands that harness influencer marketing effectively are tapping into a rapidly expanding channel," said Jane Doe, Senior Analyst at Maximize Market Research. "With a projected CAGR of over 30 %, the global influencer marketing market offers significant opportunity for both platforms and brands willing to invest in data-driven campaigns and creator partnerships."
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