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France Pet & Livestock Supplement Market Forecast with Major Players 2025-2028: Virbac, Zolux, Nestlé, H&H, Mars

11-13-2025 10:40 AM CET | Food & Beverage

Press release from: DataM intelligence 4 Market Research LLP

Animal Supplement

Animal Supplement

The France Animal Supplement Market was valued at US$ 55.98 million in 2024 and is projected to reach US$ 74.51 million by 2028, growing at a CAGR of 7.46% during the forecast period (2025-2028). Market expansion is primarily driven by the rising pet ownership, increasing awareness of pet and livestock health, and continuous advancements in veterinary nutrition across the country.

Positioned at the forefront of Europe's evolving pet care and wellness industry, the "animal supplement" market in France is witnessing strong momentum. The surge in demand for functional and natural supplements-including probiotics, joint health formulas, omega-3 fatty acids, and multivitamins-reflects the growing trend of pet humanization and holistic health. Campaigns like Whiskas' "Purradise", launched across Europe, highlight this transformation by promoting feline happiness and tailored nutrition. Additionally, French brands such as Virbac, Greenvet, and Biogance are leading the way with herbal, plant-based, and premium supplement offerings, catering to the country's increasing demand for high-quality, sustainable pet wellness solutions.

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The France Animal Supplement Market involves nutritional products formulated for pets and livestock to enhance health, growth, and performance through vitamins, minerals, probiotics, and other essential nutrients.

Key Developments

✅ October 2025 (France): The French animal supplement market is witnessing strong momentum toward premium and functional formulations. Companies introduced supplements focused on digestive health, joint mobility, and cognitive wellness for companion animals. The trend reflects the rising humanization of pets and the growing preference for high-quality, research-backed products.

✅ April 2025 (France): A leading French manufacturer expanded its production facility in southwestern France to meet the growing domestic and export demand for animal wellness supplements. The expansion supports the company's "Care" product line, targeting overall health and immunity enhancement for pets.

Mergers & Acquisitions

✅ October 2025 (France): The Nutriment Company (TNC) acquired Easy-BARF, a French premium pet food and supplement brand. The acquisition strengthens TNC's footprint in France and broadens its product portfolio with fresh and functional nutrition offerings for companion animals.

Market Outlook

France's animal supplement market is on a steady growth trajectory, supported by increasing pet adoption, rising disposable incomes, and a strong consumer shift toward natural, clean-label, and scientifically validated products. Manufacturers are emphasizing functional formulations that support immunity, digestion, and joint health. Strategic acquisitions and capacity expansions indicate a competitive yet innovation-driven market, with France positioned as a key European hub for advanced pet nutrition.

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Key Players:

BESTI | UltraPremium Direct | SASU Alodis | Zolux Group (Laboratoire Francodex) | Reverdy Equine Nutrition | Equi Well-being (EQUI BIEN-ETRE) | Virbac S.A. | Nestlé S.A. (Nestlé France) | Mars, Incorporated (Mars France) | Health and Happiness (H&H) International Holdings Limited (Zesty Paws FR)

Key Highlights:

• BESTI - Focused on developing natural and science-backed nutritional supplements for companion animals, emphasizing digestive health and vitality.
• UltraPremium Direct - Reported strong growth in France through its direct-to-consumer model offering premium pet foods and supplements with high-quality ingredients.
• SASU Alodis - Specialized in equine nutrition and wellbeing supplements, expanding its product reach across veterinary clinics and e-commerce platforms.
• Zolux Group (Laboratoire Francodex) - Strengthened its presence in animal healthcare with a comprehensive range of pet hygiene, wellness, and nutritional products.
• Reverdy Equine Nutrition - Recognized for producing high-performance equine feeds and supplements tailored for professional breeders and sport horses in Europe.
• Equi Well-being (EQUI BIEN-ETRE) - Focused on natural equine supplements and wellness solutions, promoting holistic animal care through herbal formulations.
• Virbac S.A. - Maintained leadership in France's animal health market with innovative veterinary supplements and functional nutrition products for pets and livestock.
• Nestlé S.A. (Nestlé France) - Expanded its pet care division through Purina, introducing scientifically formulated supplements supporting pet immunity and joint health.
• Mars, Incorporated (Mars France) - Reported steady growth under its Royal Canin and Pedigree brands, emphasizing customized nutrition and supplement integration.
• Health and Happiness (H&H) International Holdings Limited (Zesty Paws FR) - Strengthened its market presence with functional pet supplements addressing skin, coat, and gut health through its Zesty Paws brand.

Market Drivers & Growth:

Rising pet ownership and the growing trend of pet humanization in France are driving increased spending on animal supplements, especially for companion animals treated as family members.

Growing awareness of animal health and welfare in both pet and livestock segments is boosting demand for supplements that support immunity, digestion, joint health, and performance.

Increasing consumer preference for natural, organic, and plant-based formulations is shaping the market toward clean-label and functional nutritional products.

Expansion of online and omnichannel retailing is improving product accessibility, with e-commerce and direct-to-consumer platforms driving strong growth.

Continuous product innovation and introduction of scientifically backed formulations are attracting health-conscious consumers seeking premium-quality animal supplements.

The France animal supplement market is growing steadily, supported by changing consumer lifestyles, higher spending on pet wellness, and regulatory focus on animal nutrition quality.

Regional Insights (France):

The companion animal segment (dogs and cats) is the primary driver of supplement demand, especially in urban regions where pet humanization and spending on pet health are high.

The livestock segment (cattle, poultry, swine) is expanding, driven by the need to improve productivity, immunity, and welfare while reducing antibiotic dependence.

Stringent regulatory standards under French and EU frameworks ensure product safety and quality, influencing innovation and compliance in supplement manufacturing.

French consumers show a strong preference for premium, natural, and sustainably sourced supplements, emphasizing transparency and ingredient authenticity.

Veterinary clinics, pet specialty stores, and online channels are the major distribution networks, with online platforms witnessing the fastest growth due to wider availability and convenience.

Overall, France's animal supplement market is evolving toward scientifically formulated, health-focused, and eco-conscious products, aligning with broader trends in preventive animal healthcare and sustainable nutrition

Key Segments:

➥ By Animal Type:
Livestock Animals (Cattle, Poultry, Swine, Horses, Others), Companion Animals (Dogs, Cats, Birds, Other Small Mammals)
Livestock Animals, particularly Cattle and Poultry, dominate the market due to the growing focus on improving productivity and disease resistance. Companion Animals, especially Dogs and Cats, are witnessing rapid growth fueled by rising pet ownership and premium nutrition trends.
Market Attractiveness: Cattle - High, Dogs - High, Poultry - High, Cats - Moderate.

➥ By Ingredient:
Vitamins & Minerals, Amino Acids, Omega Fatty Acids, Probiotics & Prebiotics, Botanicals, Others
Vitamins & Minerals lead the segment as essential nutrients for growth and immunity, while Probiotics & Prebiotics are gaining traction for enhancing gut health and nutrient absorption.
Market Attractiveness: Vitamins & Minerals - High, Probiotics & Prebiotics - High, Omega Fatty Acids - Moderate.

➥ By Form:
Powder, Liquid, Tablets/Capsules, Injections
Powder and Liquid forms dominate due to ease of mixing with feed and higher absorption rates, while Tablets/Capsules are preferred for companion animals requiring measured doses.
Market Attractiveness: Powder - High, Liquid - High, Tablets/Capsules - Moderate.

➥ By Distribution Channel:
Online Retailers, Specialty Pet Stores, Veterinary Clinics, Convenience Stores, Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Other Distribution Channels
Veterinary Clinics and Specialty Pet Stores hold major shares due to expert guidance and product credibility, while Online Retailers are rapidly expanding with digital pet care trends.
Market Attractiveness: Veterinary Clinics - High, Specialty Pet Stores - High, Online Retailers - High.

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