Turkey E-commerce Market to Hit USD 1,774.5 Billion by 2033 with a Robust CAGR of 25.18%

Market Overview

The Turkey e-commerce market size was USD 235.1 Billion in 2024. The market is expected to grow substantially, reaching USD 1,774.5 Billion by 2033. This growth corresponds to a CAGR of 25.18% during the forecast period 2025-2033. Key market drivers include the rising adoption of smartphones, increasing utilization of social media, widespread internet use, and the demand for a more convenient shopping experience.

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Study Assumption Years

Base Year: 2024
Historical Years: 2019-2024
Forecast Period: 2025-2033

Turkey E-commerce Market Key Takeaways

Current Market Size: USD 235.1 Billion (2024)
CAGR: 25.18%
Forecast Period: 2025-2033
Rising adoption of smartphones in Turkey facilitates online shopping convenience and increases transaction volumes.
Social media platforms enable companies to engage customers directly, increase brand recognition, and influence purchase decisions through integrated shopping features.
The mobile share for Samsung was 18.43% and Apple 19.86% in March 2024, indicating strong smartphone penetration.
E-commerce facilitates participation of small and medium-sized enterprises (SMEs) by reducing upfront investments.
Social media users in Turkey numbered approximately 57.50 million as of January 2024, enhancing e-commerce marketing opportunities.

Market Growth Factors

The smartphone boom also increased e-commerce in Turkey. As of March 2024, Samsung has 18.43% of the smartphone market share in Turkey, and Apple has a 19.86% share of the mobile user base in Turkey. The smartphone enables consumers to learn, compare prices, and purchase any time, day or night, by accessing the internet, increasing the prevalence of online shopping. Mobile optimized websites and mobile purchasing applications allow consumers to make purchases from any location. Smartphones that provide a platform for mobile payment systems and digital wallets help consumers to buy the product online with more ease and more security. Smartphones have allowed e-commerce to be used by SMEs for very little money to set up an online store, thereby allowing more entry into the e-commerce industry.

An increase in the number of social media users is another factor behind driving the Turkey e-commerce market. About 57.50 million social media users existed in Turkey during January 2024. These platforms enable e-commerce companies to gain potential customers and build their trust and loyalty in real-time. These platforms increasingly power a marketing channel that promotes products and services. The use of influencer marketing with targeted advertising also improves brand recognition and user generated content such as product reviews on social media improves transparency in the industry.

Other features on social media include in-app purchases for product discovery and impulse buying, and options for e-commerce businesses and social media influencers to collaborate. Influencers use their credibility and large number of followers to encourage their followers to purchase products. Social media has advanced algorithms to target users based on demographics and interests, improving the reach and efficacy of a campaign.

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Market Segmentation

Type Insights:

Home Appliances: Includes electronic and household appliances purchased via online channels, catering to consumer needs for convenience and variety.
Apparel, Footwear and Accessories: Covers online sales of clothing, shoes, and related fashion accessories, reflecting growing consumer preference for digital shopping.
Books: Encompasses e-commerce transactions involving printed and digital books, serving education and leisure markets.
Cosmetics: Includes cosmetic products purchased online, supported by digital marketing and influencer promotion.
Groceries: Online purchase of food and daily essentials, reflecting increasing demand for home delivery and convenience.
Others: Represents all other product categories sold via e-commerce in Turkey not covered above.

Transaction Insights:

Business-to-Consumer (B2C): Transactions where businesses sell goods and services directly to consumers through online platforms.
Business-to-Business (B2B): E-commerce involving sales between businesses, facilitating supply chain and wholesale transactions.
Consumer-to-Consumer (C2C): Online transactions carried out directly between consumers via digital marketplaces.
Others: Includes any other forms of e-commerce transactions not classified above.

Regional Insights:

Marmara
Central Anatolia
Mediterranean
Aegean
Southeastern Anatolia
Blacksea
Eastern Anatolia

Each region represents a segment within Turkey's geographical market, with respective market activity and growth patterns detailed within the full report.

Regional Insights

The report provides a comprehensive analysis of seven major regions: Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Blacksea, and Eastern Anatolia. Specific statistics such as market share or CAGR by region are not provided in the source. The regional segmentation facilitates targeted strategies that cater to Turkey's diverse economic and demographic profiles across its geographical divisions.

Recent Developments & News

On 10 April 2024, Ikas, a Turkish startup, raised USD 20 Million to support its small-business e-commerce platform. The International Finance Corporation (IFC), part of the World Bank Group's venture arm, led this investment.
On 18 September 2023, Alibaba Group Holding Ltd. announced a USD 2 billion investment in Turkey's e-commerce platform following a meeting with President Recep Tayyip Erdogan.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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