Press release
Influencer Marketing Market to Reach USD 107.72 Billion by 2030, Growing at 30.2% CAGR
Influencer Marketing Market
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♦ Key HighlightsaMarket Size:
Market Size & CAGR: USD 16.98 Bn in 2023; CAGR of 30.2% (2024-2030)
Leading Application: Search & Discovery segment held 35.3% market share in 2023
Fastest-Growing/Largest Region: North America dominates; Europe growing rapidly
Key Drivers: High social media engagement, rising digital campaigns, cost-efficient marketing
Key Players: Leading fashion and lifestyle brands leveraging influencer marketing; platform providers for influencer search and campaign management
♦ Market Outlook
Influencer marketing has become a pivotal strategy for brands to enhance consumer engagement and digital presence. Applications include Campaign Management, Search & Discovery, Analytics & Reporting, and Influencer Management. The Search & Discovery segment remains dominant due to brands' increasing focus on partnering with optimal influencers based on audience demographics, content effectiveness, and campaign goals.
► Get access to the full description of the report @https://www.maximizemarketresearch.com/market-report/global-influencer-marketing-market/63136/
♦ Regional Insights
North America holds the largest market share due to a strong talent pool in platform development, AI analytics, and digital marketing infrastructure. Europe is witnessing rapid adoption, led by luxury fashion brands leveraging micro- and nano-influencers to expand market reach. Other regions are increasingly embracing influencer campaigns driven by social media penetration and digital commerce growth.
♦ Key Players & Competitive Landscape
Major players focus on advanced analytics, AI-driven influencer identification, and multi-platform campaign management. Both large enterprises and SMEs are investing in influencer marketing to boost engagement, brand visibility, and ROI.
♦ Quote
"Influencer marketing is no longer optional for brands-it's a strategic imperative. The market's exponential growth reflects the shift toward personalized, digital-first campaigns," said an industry analyst at Maximize Market Research.
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About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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