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Older people required for modelling in Malvern

11-11-2025 05:11 PM CET | Fashion, Lifestyle, Trends

Press release from: Models Direct

A national modelling agency is urgently seeking people in their mid-70s and over to take part in a paid photo and film shoot in Malvern.

Models Direct is seeking a man and a woman who are happy to pose for the cameras, both individually and together, to help promote a Worcestershire home care service.

The shoot will take place on Wednesday, November 19, at a 1930s' vicarage and will last approximately three hours.

No modelling experience is required, but the individuals must be sociable, enthusiastic and prepared to take direction from the videographer and production crew.

Models Direct operations director, Suzy O'Connor, said that while this particular project required just two people, there is a growing broader demand for mature models within the industry.

The government-registered employment agency, which has operated nationally, including in Worcestershire, for over 35 years now, is increasingly being asked by its clients for older models.

"We've seen a huge rise in mature modelling because it reflects real life," she says.

"Consumers don't just want picture perfect: they want people they can relate to and mature models are leading that charge with charisma and authenticity.

"Real people, real stories - that's why mature models are in such high demand. Experience sells and mature models are today's ultimate influencers."

Anyone over the age of 75 who is interested in finding out more about this particular photo shoot or paid part-time modelling work in general should visit modelsdirect.com or contact the agency on 0844 334 0000.

(ends)

NOTES TO EDITORS:

For more information please contact media@modelsdirect.com.

Models Direct, 232 Fakenham Road, Norwich, NR8 6QW

Models Direct is a leading, government-registered and accredited employment agency.

Headquartered in Norwich, but with a national and international reach, the agency has been placing models with clients for almost 35 years now.

Models Direct is passionate about diversity and is proud to offer a broad spectrum of models who genuinely reflect real, everyday members of the public.

The agency represents men, women and children of all ages, backgrounds, looks and body types, as well as couples, families and pets.

Clients range from major global corporations, including Amazon, McDonald's and Microsoft, to high street stores, fashion outlets and supermarkets, such as Next, Boots, John Lewis and Transport for London.

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