NorthGrid Announces $140 Million Strategic Partnership with The Jay Walker Show to Lead Exclusive Advertising and Brand Integration

NorthGrid, a leading advertising and media strategy agency specializing in culture-forward brand integration, has officially announced a landmark $140 million multi-year partnership with The Jay Walker Show, one of the nation's fastest-growing talk media platforms distributed via WOAHRAE.

Under this groundbreaking agreement, NorthGrid will serve as the exclusive advertising, brand integration, and sponsorship partner for The Jay Walker Show across all podcast, digital, streaming, and broadcast formats. The collaboration marks one of the largest independent media advertising deals in U.S. podcasting history and reinforces NorthGrid's mission to connect global brands with diverse, high-impact audiences.

Building the Future of Independent Media

"Jay Walker has built a platform that embodies authenticity, influence, and innovation," said Lance Merritt, Senior Vice President of Strategic Partnerships at NorthGrid. "This partnership merges brand excellence with cultural relevance and allows advertisers to engage with audiences who truly drive the conversation."

Through the partnership, NorthGrid will lead all advertising, sponsorship, and media integration for The Jay Walker Show, including analytics, creative sales strategy, and brand alignment across upcoming television and live-event extensions under the WOAHRAE distribution network.

"This partnership is a blueprint for how independent media can scale globally without losing its soul," said Jay Walker, host and creator of The Jay Walker Show. "With NorthGrid's partnership and new studios in three major cities, we're building something that goes beyond media - it's impact."

Published and distributed by WOAHRAE, The Jay Walker Show has become a dominant force in modern media, blending faith, humor, and real conversation. Featuring guests like Mo'Nique, Steve Harvey, D.L. Hughley, Tamela Mann, and others, the show reaches millions of listeners weekly across iHeartRadio, Apple Podcasts, Spotify, and additional platforms.

"Jay Walker has built one of the most trusted voices in culture and conversation," said Kendra Lawson, Director of Communications at NorthGrid. "This partnership allows us to support that vision through brand strategy, innovation, and measurable impact."

NorthGrid is a full-service advertising, strategy, and media innovation agency built on cultural intelligence, precision targeting, and creative excellence. NorthGrid connects brands to communities through purpose-driven storytelling and performance-based campaigns that inspire action and loyalty.

WOAHARE, INC
1201 PEACHTREE RD STE 1 ATLANTA GA

WOAHRAE is a global culture-first media and entertainment company founded by Jay Walker, dedicated to amplifying voices, stories, and brands that move the culture forward. Operating at the intersection of media, music, film, and innovation, WOAHRAE serves as the parent company for a growing portfolio of ventures spanning podcasting, television, digital content, live events, and consumer products.

This release was published on openPR.