Press release
Germany Animal Supplement Market is to reach US$ 129.26 million in 2028 - Driven by EU Regulations and Sustainable Nutrition | Exclusive report by DataM Intelligence 2025
Animal supplement market
The Germany Animal Supplement Market is growing due to rising pet ownership, increasing focus on animal health, and the trend of pet humanization. Demand for premium, natural supplements and better veterinary nutrition is boosting sales.
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Recent Product Launches in the US Pet Supplement Market (Past 3 Months):
✅ Elanco launched Pet Protect, a veterinarian-formulated supplement line for dogs and cats in February 2025.
✅ Native Pet introduced the Gutwell line focused on gut microbiome health in August 2025.
✅ Tevra Brands expanded with the Vetality supplement line in Walmart stores in August 2025.
Recent Product Launches in the Japan Pet Supplement Market (Past 3 Months):
✅ Virbac launched Vikaly, a two-in-one medicated food for cats managing chronic kidney disease in November 2025.
✅ A Japanese company launched fish-collagen supplements for senior pets in June 2025.
✅ Taurine-enriched cat supplements expanded online sales in August 2025.
Growth Drivers:-
-Over 34 million pets, including 10+ million dogs and 16 million cats, are owned in Germany, driving high demand for animal supplements targeting pet health and longevity (2025).
-Increasing pet humanization and premiumization trends lead German consumers to prefer high-quality, natural, and organic supplements, despite rising prices (2023-2025).
-Livestock sector growth fueled by stringent EU regulations and disease outbreaks (foot-and-mouth disease in 2025) pushes farmers to use supplements to enhance immunity and productivity.
-Rising awareness of sustainable and eco-friendly pet products influences manufacturers to adopt natural ingredients and eco-conscious packaging aligned with consumer environmental concerns (2023).
-E-commerce growth and digital platforms like Zooplus and Amazon expand access to specialized supplements, facilitating market expansion across Germany and Europe (2024).
-Functional supplements, such as probiotics and antioxidants, gain popularity aligning with broader human wellness and pet care trends (2025).
Market Segmentation Analysis
By Animal Type
-Dogs dominate the Germany animal supplement market with 46% revenue share in 2024, driven by joint health, digestive support, and weight management products.
-Cats follow with significant growth at 7.1% CAGR, focusing on kidney health and specialized dietary needs.
-Birds, small mammals, and exotic pets contribute smaller but growing niche segments through specialty retail and online channels (2025).
By Ingredient
-Vitamins and minerals account for the largest segment share in 2024, serving overall pet wellness and preventive care.
-Functional ingredients like probiotics, glucosamine, chondroitin, MSM, and omega-3 fatty acids drive demand for joint and digestive health supplements.
Emerging ingredients such as and proteins (collagen peptides) show strong growth potential due to evolving regulations and increased acceptance (2025).
By Form
-Chewable and soft chew formats lead with a 39% share in 2024 due to ease of administration and flavor masking.
-Tablets and capsules remain important, especially in veterinary clinic settings for precise dosing and shelf life.
-Liquids and gels exhibit the highest growth rate with 8.5% CAGR, targeting older pets and those with difficulty swallowing solids (2025).
By Distribution Channel
-Specialty stores held 42.3% of sales in 2024, benefiting from knowledgeable staff and premium product placement near pet foods and grooming services.
-Online channels grow rapidly at 12.6% CAGR, driven by subscription models, automated delivery, and data-driven personalized supplement recommendations.
-Veterinary clinics and supermarkets contribute to the remaining market share, emphasizing trust and convenience respectively (2025).
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The Germany animal supplement market report would provide approximately
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210 pages.
Regional Insights
United States
U.S. leads the global pet supplement market with 48.4% revenue share, driven by high pet ownership, premium spending, and mature e-commerce infrastructure.
Japan
Japan's market, led by aging pet populations, focuses on supplements supporting joint health, digestive care, and calming formulations with increasing adoption of natural ingredients and e-commerce sales growth.
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Key Players:
According to DataM Intelligence, market leaders such Canina pharma GmbH, PerNaturam GmbH, cdVet Naturprodukte GmbH, Good Goods Germany GmbH (Annimally), Fortan GmbH & Co. KG, Boehringer Ingelheim, Virbac S.A., Nestlé S.A. (Nestlé Germany), Mars, Incorporated (Mars Germany), Health and Happiness (H&H) International Holdings Limited (Zesty Paws FR) and others.
Key Highlights:
Canina pharma GmbH leads with 150+ natural supplements, serving 3,000+ retailers and exporting to 40+ countries (2025).
PerNaturam GmbH focuses on organic, sustainably sourced supplements for pets and livestock (2025).
cdVet Naturprodukte GmbH specializes in herbal-based supplements targeting immunity, digestion, and skin health (2025).
Good Goods Germany GmbH (Annimally) develops plant-based, eco-friendly supplements responding to consumer demand for sustainable products (2025).
Key development:
Growth driven by EU regulations limiting antibiotics and government incentives for sustainable supplements.
Trends include AI and IoT integration for precision feeding and rising demand for plant-based, probiotic supplements.
Southern Germany and Rhine-Ruhr region are innovation centers for Agri-tech and smart feed solutions.
Premiumization, human-grade ingredients, and veterinary-backed products gain consumer traction.
Rising single-person households boost spending on pet health and functional supplements.
Related Report:-
Taiwan Animal Supplements Market:-https://www.datamintelligence.com/download-sample/taiwan-animal-supplements-market?pratik
Thailand Animal Supplement Market :https://www.datamintelligence.com/download-sample/thailand-animal-supplement-market?pratik
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About DataM Intelligence
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through pricing analysis, market share breakdowns, and competitive intelligence. The
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