Press release
Sunflower Oil Market Data: Refined Type 62.8% Share, Cooking Apps Lead 48.7% Revenue - Fact.MR Report
With consumers placing greater emphasis on nutrition, natural ingredients and clean-label sourcing, sunflower oil is gaining traction in Europe's culinary and wellness sectors. The market's momentum is supported by the refinement of high-oleic and cold-pressed variants, innovation in processing and packaging, as well as strengthened value chains for sustainable extraction and distribution.
➤Key Market Insights at a Glance
Market Value (2025): USD 8.9 billion
Forecast Value (2035): USD 13.2 billion
CAGR (2025-2035): ~4.0%
Leading Type (2025): Refined sunflower oil (~62.8% share)
Dominant Application (2025): Cooking (~48.7% share)
Leading Distribution Channel (2025): Supermarkets/Hypermarkets (~42.8% share)
Top Growth Country (2025-2035): Poland (~4.8% CAGR)
Key Players: Bunge Limited, Cargill Inc., ADM, Kernel Holding S.A., MHP SE
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➤Market Drivers / Growth Overview
Demand in the European sunflower oil industry is driven by multiple factors. First, growing health awareness and dietary shifts are raising consumer preference for vegetable oils perceived as healthier options, and sunflower oil is benefiting from this trend. Second, the premiumisation of edible oils-especially high-oleic, cold-pressed and origin-certified products-is gaining traction, which increases average value per unit. Third, in processing and retail, innovation in oil refining, packaging and freshness retention is helping brands to differentiate and command premium positioning. Sustainability and traceability initiatives are also influencing consumer choice and brand adoption.
In parallel, the food-service sector and cosmetics/beauty end-uses are contributing incremental demand as sunflower oil finds application beyond household cooking. However, the segment also faces restraints such as agricultural input cost volatility, supply chain disruptions, and competition from other edible oil types which may moderate growth.
➤Segmentation & Key Drivers
By Type:
Refined sunflower oil - continues to dominate due to broad usage, affordability and established supply chains.
Cold-pressed sunflower oil - growing interest among health- and wellness-oriented consumers.
High-oleic sunflower oil - emerging segment targeting premium cooking and specialty uses.
➤By Application:
Cooking - largest application thanks to household and food-service consumption.
Food processing - increasing utilisation in bakery, snack and convenience foods.
Cosmetics - sunflower oil used for natural oils in skincare, haircare and beauty formulations.
Biofuel - smaller but growing opportunity where sunflower oil is used for renewable fuel feedstock.
➤By Distribution Channel:
Supermarkets and hypermarkets - main channel given wide consumer access and stock breadth.
Specialty stores - increasingly relevant for premium and wellness-oriented oil variants.
Online / e-commerce - growing rapidly as consumer purchasing shifts toward digital convenience.
Others - including wholesale food service and food-service supply chains.
Regional & Country Insights
Poland: Leading growth at ~4.8% CAGR through 2035, driven by strong domestic production capacity, rising consumption and export potential.
Germany: Growth around ~4.2% CAGR; driven by high health consciousness, strong retail networks and premium oil uptake.
France: Growth around ~4.1% CAGR; with an emphasis on culinary quality and specialty oil formats.
Netherlands: ~4.0% CAGR; supported by progressive retail trends and sustainability focus.
Italy: ~3.9% CAGR; although a mature oil market, growth continues via premiumisation and Mediterranean diet alignment.
These country-level dynamics reflect differences in consumer maturity, production base, retail infrastructure and premium positioning across Europe.
➤Competitive Landscape
The European sunflower oil space is characterised by a mix of major global commodity companies and regional processors and brands. Key players include Bunge Limited, Cargill Inc., Archer Daniels Midland Company (ADM), Kernel Holding S.A., and MHP SE. These firms are strengthening their foothold through investments in processing capacity, value-added product development (e.g., high-oleic, cold-pressed), sustainable sourcing programs and farmer partnerships. Brand differentiation, sustainability credentials, and supply-chain transparency are increasingly central to competitive strategy.
➤Recent Developments
Launch of premium sunflower oil lines fortified with enhanced vitamin E content and extended shelf life, targeting health-conscious consumers.
Expansion of processing facilities in Eastern Europe (notably Poland) to capitalise on regional production advantages and export opportunities.
Partnerships between oil processors and agricultural cooperatives to enhance traceability, sustainable sourcing and farm-to-bottle narratives.
Increased adoption of cold-pressed and high-oleic formulations of sunflower oil, and expansion of packaging formats designed for convenience and fresh-image positioning.
➤Market Outlook & Strategic Insights
Over the forecast period (2025-2035), the European sunflower oil industry is expected to shift further from volume-based growth toward value-driven dynamics. Suppliers and brands should focus on:
Premium product development (e.g., high-oleic, cold-pressed, origin-certified variants)
Strengthening digital and omnichannel distribution (including e-commerce, direct-to-consumer models)
Enhancing sustainability credentials (traceability, regenerative agriculture, local sourcing)
Tailoring country-specific strategies aligned with consumer trends and production capacities
Collaborating across the value chain (farmers, processors, retailers) to improve quality, freshness and brand story
Companies executing on these strategic imperatives are well-positioned to capture a substantial portion of the incremental ~USD 4.3 billion growth projected for this market segment. As the region evolves, competition will centre on product quality, sustainability, brand experience and channel innovation.
Browse Full Report: https://www.factmr.com/report/europe-sunflower-oil-industry-analysis
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➤Related Reports:
Europe Softgels Dietary Supplements Market: https://www.factmr.com/report/europe-softgels-dietary-supplements-market
Europe Coffee Industry Analysis: https://www.factmr.com/report/europe-coffee-industry-analysis
Europe Red Wine Industry Analysis: https://www.factmr.com/report/europe-red-wine-industry-analysis
Europe Rose Wine Industry Analysis: https://www.factmr.com/report/europe-rose-wine-industry-analysis
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➤About Fact.MR:
Fact.MR is a global market research and consulting firm, trusted by Fortune 500 companies and emerging businesses for reliable insights and strategic intelligence. With a presence across the U.S., UK, India, and Dubai, we deliver data-driven research and tailored consulting solutions across 30+ industries and 1,000+ markets. Backed by deep expertise and advanced analytics, Fact.MR helps organizations uncover opportunities, reduce risks, and make informed decisions for sustainable growth.
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