Press release
Orange Wine Market to Reach USD 540.6 Million by 2035 : Europe Leads, While APAC and North America Emerge as New Growth Hubs
Orange Wine Market
This emerging wine category-rooted in skin-contact winemaking techniques traditionally associated with white grapes-has captured the attention of producers and consumers alike.
According to the latest industry analysis, key drivers include the rising interest in natural-wine movements, growing consumer appetite for distinctive flavour profiles, and the increasing prominence of artisanal hospitality venues and boutique wine bars.
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Artisanal Winemaking Methods Fuel Style Leadership
Within the market segmentation by style, the amphora and skin-contact category dominates with a commanding share of approximately 61 % in 2025. Wine enthusiasts and sommeliers are increasingly drawn to these traditional techniques, which yield wines with complexity, texture, and a sense of authenticity. The market's preference for this style reflects a broader consumer shift toward heritage craftsmanship, minimal-intervention production, and unique sensory experiences.
On-Trade Channels Lead Consumption While Premiumisation Gains Momentum
Distribution analysis shows that on-trade channels-restaurants, wine bars, and hospitality venues-are expected to hold a 49 % share of global consumption in 2025. This underscores the importance of curated wine experiences and social venues in driving the category's popularity. Meanwhile, by price tier, the premium segment is expanding rapidly as consumers demonstrate greater willingness to pay for craftsmanship, provenance, and distinctive flavour profiles.
Regional Outlook: Europe Holds Stronghold; Asia Pacific Emerging
Europe remains the largest regional market, with a base valuation of USD 115.0 million in 2025, expected to reach USD 210.0 million by 2035, corresponding to a CAGR of 6.2 %. Within the region, Germany accounts for roughly 27 % of market share, followed by France and the United Kingdom. Asia Pacific, however, is emerging as a high-growth hub, supported by rising middle-class incomes, expanding urban wine culture, and growing curiosity for premium and alternative wine styles.
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Key Growth Drivers & Strategic Implications
The steady expansion of the orange wine market is supported by several intersecting trends:
Rising demand for natural, sustainable, and low-intervention wines, particularly among millennial and Gen Z consumers.
Increased visibility in independent wine bars, restaurants, and specialty retail, driving awareness and trial purchases.
Premiumisation of wine portfolios, as consumers seek artisanal quality and experiential value.
Strong influence of social media and influencer marketing, helping showcase orange wine's visual appeal and storytelling potential.
For winemakers and marketers, these factors point to clear strategic opportunities: expand skin-contact and amphora-fermented offerings, strengthen partnerships with on-trade channels, and build brand narratives around authenticity, heritage, and sustainable production. Retailers, meanwhile, can enhance adoption through curated tastings and educational initiatives that demystify the style for new consumers.
Competitive Landscape & Opportunity Outlook
The competitive landscape is fragmented yet vibrant, led by artisanal producers and boutique wineries focused on quality and differentiation. Many are investing in organic farming, small-batch fermentation, and traditional winemaking vessels to elevate product authenticity. Strategic collaborations between vineyards, distributors, and hospitality chains are expected to further accelerate category exposure and mainstream acceptance.
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Looking Ahead: Market Momentum & Investor Considerations:
From modest beginnings growing from approximately USD 150.0 million in 2020 to USD 280.0 million in 2025 the orange wine market is now positioned for accelerated expansion. Industry forecasts indicate an additional USD 110 million in incremental value from 2025 to 2030 and a further USD 150 million from 2030 to 2035.
As consumer preferences evolve toward authenticity, flavour discovery, and natural craftsmanship, the orange wine segment is transforming from niche curiosity to a globally recognized premium category. Producers that align with the skin-contact trend, invest in premium positioning, and foster consumer education will be best placed to capture value in the coming decade.
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Check out More Related Studies Published by Fact.MR Research:
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