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Virtual Tour Software Market to Reach USD 1.1 Billion by 2035 | Rising Demand for Immersive Digital Experiences Drives Growth
Virtual Tour Software Market to Reach USD 1.1 Billion by 2035
For instance, in June 2025, Matterport released an update to their 3D tour software with AI functions, property scanning capabilities, multi-user collaboration, and improved visualization that supported their real estate and facilities manager users, who needed to deploy immersive tours more efficiently and quickly at their properties. EyeSpy360 released an upgrade, in March of 2025, which included live 360-degree walkthroughs supplemented by AI image enhancement tools that were connected to a cloud-computing platform, helping businesses to further their ability to deploy interactive virtual tours to their clients.
Get the Detailed Industry Analysis (including the Table of Contents, List of Figures, and List of Tables) - from the Virtual Tour Software Market Research Report: https://marketgenics.co/press-releases/virtual-tour-software-market-09168
Key Driver, Restraint, and Growth Opportunity Shaping the Global Virtual Tour Software Market
The increasing demand for virtual tour software solutions is reinforced by the provision of real-time, high-resolution immersive experiences in sectors such as real estate, tourism, education, and the enterprise collective through sufficient cloud and edge computing infrastructure. Organizations are accelerating their digital workflows and promoting AI-enabled, end-to-end, virtual tour platforms to improve 3D rendering, reduce latency, and promote collaboration among team members.
For example, in January 2025, Matterport upgraded its AI-augmented 3D capturing platform enabling the automated scanning of a property, while creating a photorealistic model in real-time, resulting in a significant shortening of the virtual-tour creation process.
However, the rising interest has not come without challenges to acceleration, such as connecting to legacy systems, high-cost deployments, and compatibility issues across machine or software platforms. For example, in April 2025, EyeSpy360 reported that delays in providing clients multi-user, live 360° tours stemmed from existing client system compatibly with issues and limitations of cross-platform compatibility.
To know more about the Virtual Tour Software Market - Download our Sample Report: https://marketgenics.co/download-report-sample/virtual-tour-software-market-09168
Regional Analysis of Global Virtual Tour Software Market
North America is at the forefront of the global virtual tour software market due to cutting-edge cloud infrastructure, AI-driven 3D modeling, and substantial enterprise funding. In September 2025, Matterport launched an AI-backed 3D capture platform with multi-user collaboration and automated scene optimization, allowing for swift creation of high-fidelity virtual tours. Strong research and development and a mature digital ecosystem, support the strength of the market in the region.
Asia Pacific is growing rapidly, fueled by demand for engaging and interactive real estate, tourism, and educational tours, in addition to increasing 5G and cloud capabilities. In August 2025, EyeSpy360 rolled out AI-powered, cloud-based virtual tour solutions for developers in India, enabling real-time collaboration while producing automated 3D visualizations. Government initiatives, combined with partnerships, are accelerating adoption.
Europe is expanding steadily, supported by investments in digital transformation, innovation hubs, and a regulatory landscape that allows data-compliant immersive technologies to flourish. In July 2025, Cupix partnered with German developers, to develop and implement AI-powered virtual tour workflows to decrease project turnaround time and enhance visual fidelity, driving uptake in real estate, tourism and enterprise environments.
Prominent players operating in the global virtual tour software market include prominent companies such as 3DVista SL, Evolve Virtual Solutions, EyeSpy360, Floored (by CBRE), Halo Media Group, iGuide Inc., Immersive Media, In360Media, Kuula, Matterport, Inc., My360, Inc., Omnivisor, OrthoGraph, Pano2VR (Garden Gnome Software), Roundme, SeekBeak (formerly SeekBeak 360), Tourwizard Media, VPix 360, Whitecap VR, Wonda VR, along with several other key players.
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Recent Development and Strategic Overview:
In July 2025, Matterport launched the AI-Powered 3D Spatial Recognition Suite, which allowed a fully automated room scan and cloud reconstruction to enable virtual tours. The suite's deep learning algorithms recognized architectural features and furniture arrangement, reducing the time for manual editing. The initial use case demonstrated a 30% improvement in model production time and a 25% increase in spatial accuracy, thereby increasing efficiency and reducing overall costs.
In September 2025, Kuula launched its Real-Time Collaborative Cloud Platform, which combines multi-user editing, AI-powered content optimization, and an online live streaming capability. Predictive bandwidth management and edge computing reduced latency for remote teams. Initial tests revealed a at least 40% improvement in delivery lag (time from capture to delivery) and 15% improvement in workflow efficiency, allowing immersive tours to be created faster and at a high quality.
Get a preview of our Virtual Tour Software Market Playbook - your guide to GTM strategy, competitive intelligence, supplier dynamics, and Consumer Behavior Analysis: https://marketgenics.co/playbook/virtual-tour-software-market-09168
Key Trend: Integration of AI, Cloud, and XR Technologies in Virtual Tour Software
A fast convergence of AI, cloud computing, and also extended reality (XR) as a medium for collaboration, spatial analytics, and automated personalization of virtual environments is taking place in the virtual tour software market.
For instance, in September 2025, Google Cloud officially announced a suite of AI-driven visualization tools to allow teams to collaborate remotely in 3D environment creation by value simultaneously optimizing the lighting, textures, and layout of physical environments in real time.
The shift toward connected, intelligent, collaborative virtual environments is changing the definition of how an industry visually experiences and interacts with the digital architecture that enhances scalability, cost savings but also user immersion in many industries.
Contact:
Mr. Debashish Roy
MarketGenics India Pvt. Ltd.
800 N King Street, Suite 304 #4208, Wilmington, DE 19801, United States
USA: +1 (302) 303-2617
Email: sales@marketgenics.co
Website: https://marketgenics.co
About Us
MarketGenics is a global market research and management consulting company empowering decision makers across healthcare, technology, and policy domains. Our mission is to deliver granular market intelligence combined with strategic foresight to accelerate sustainable growth.
We support clients across strategy development, product innovation, healthcare infrastructure, and digital transformation.
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