Press release
Long-Term Partnership with eStore Factory Drives $6K Sales Growth for Home & Kitchen Tools Brand on Amazon
The partnership between this home & kitchen tool brand and eStore Factory continues to deliver results that speak for themselves. Known for innovative and original kitchen tools, the brand increased its total Amazon sales by $6,227 in a single month through focused advertising and smart optimization. The collaboration highlights how a trusted, long-term partnership can help a creative brand achieve consistent growth.The brand has built its reputation as one of Australia's most inventive design companies, creating award-winning kitchen tools that make cooking easier and more enjoyable. Every product is designed to solve an everyday kitchen challenge. With a strong focus on innovation, craftsmanship, and practicality, the brand has become a household name for people who love smart design.
But even with great products and loyal customers, brands knew that competing on Amazon required more than just great design. It needed precise advertising, constant optimization, and an ongoing understanding of how the Amazon marketplace evolves. That's where eStore Factory's expertise in Amazon advertising PPC management (https://www.estorefactory.com/amazon-sponsored-ads-experts/) made a difference. Over the years, brand and eStore Factory have developed a deep, collaborative relationship built on trust, transparency, and shared goals.
The partnership goes beyond Amazon PPC campaign management; it's a consistent effort to align strategy with the brand's long-term vision. The team focuses on fine-tuning advertising efficiency, boosting organic visibility, and improving overall sales performance without compromising profitability. This steady, data-led approach has allowed this kitchen tools brand to stay competitive in a crowded category where thousands of brands compete for shopper attention.
In the latest performance cycle, eStore Factory, an Amazon marketplace consultancy firm, focused on four key areas. The first step was identifying the top-selling ASINs that were already performing well. Instead of spreading the advertising budget across all products, the team strategically reallocated funds to the high-converting items that consistently delivered results. This helped increase the visibility of the brand's bestsellers while maximizing the impact of every ad dollar spent. By giving more exposure to products that were already winning, the campaigns generated stronger and more predictable returns.
The second part of the strategy was reviving older PPC campaigns that had previously performed well but were paused over time. These campaigns contained valuable data that could still drive performance when optimized with updated bids, keywords, and targeting. By reactivating and refreshing them, the Amazon selling specialist (https://www.estorefactory.com.au/amazon-seller-central-consulting/) team helped the brand tap into existing momentum and recapture lost traffic. This move allowed the brand to expand visibility while minimizing the learning curve that comes with launching entirely new campaigns.
The third area of focus was product listings. eStore Factory's Amazon business experts revisited brand's product pages to ensure the content was optimized for both search algorithms and shoppers. Titles, bullet points, and descriptions were rewritten with relevant high-performing keywords while keeping the tone natural and engaging. This Amazon listing optimization improved conversion rates and supported better organic rankings, helping the brand's products appear more frequently in search results.
The fourth and most ongoing part of the plan was continuous monitoring and optimization. It tracked performance metrics such as click-through rate, conversion rate, and ACoS in real-time. Regular bid adjustments, keyword refinements, and budget reallocations were made based on what worked best. It also helped the brand maintain the right balance between visibility, cost control, and profitability, a crucial factor for long-term growth on Amazon.
The numbers clearly reflected the impact. Their total sales increased by $6,227.22, rising from $157,615.17 to $163,842.39. PPC sales grew by $4,616.29, reaching $59,849.35, while organic sales increased by $1,610.93. The increase in overall sales showed that the additional ad investment was driving real revenue growth. The improved visibility of the brand's top products also strengthened the brand's long-term organic ranking on Amazon.
Speaking about the achievement, Jimi Patel, Amazon expert and director of eStore Factory shared, "brand is one of those rare brands that truly understands the power of design and function. Every product has a purpose, and that same thoughtfulness guides how we approach its Amazon strategy. The goal was never just to spend more on ads but to make sure every dollar spent was working at its best. This recent growth is a direct result of consistent optimization, smart budget allocation, and a shared focus on sustainable success."
The brand's success highlights how long-term partnerships drive lasting impact on Amazon. By focusing on data-driven improvements rather than short-term wins, the brand maintains steady growth in competitive categories. Optimized advertising, structured listings, and real-time campaign management have made the brand a prime example of creativity and commerce working together.
Reflecting on the journey, Jimi Patel said, "Working with brands has been a perfect example of what long-term collaboration can achieve. Every optimization, no matter how small, adds up over time. When both sides stay committed to continuous improvement, the results become natural. The brand's growth this year is proof that patience, trust, and precision always pay off."
The ongoing partnership between the brand and eStore Factory continues to show that Amazon growth isn't just about big campaigns or heavy ad budgets; it's about strategy, consistency, and teamwork. By combining innovation in product design with innovation in advertising, the brand is setting new benchmarks in its category.
eStore Factory
15233 Ventura Blvd Suite 500, Sherman Oaks, CA 91403
info@estorefactory.com
+1 (818) 350-5302
Our Global Locations:
USA: www.estorefactory.com
UK: www.estorefactory.co.uk
Australia: www.estorefactory.com.au
Germany: www.estorefactory.de
eStore Factory is an award-winning eCommerce agency listed on Amazon's SPN network, top-rated on Upwork, Clutch, and Trustpilot, and named one of the "Top 10 Amazon Consultants in the World" by Times Business News.
Since 2014, eStore Factory has helped brands of all sizes navigate the complexities of the Amazon marketplace. From humble beginnings, the company has grown into a team of over 50 remote experts, specializing in Amazon product listing optimization services, Amazon PPC management, and full-service account management. eStore Factory partners with clients at every stage of their Amazon journey to drive measurable success.
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