eStore Factory Helps a Costume Brand Achieve 155% Sales Growth on Amazon in one Month

eStore Factory, a global Amazon consulting agency, has announced the results of its long-standing partnership with a Los Angeles-based fashion brand. By refining its advertising strategy and addressing seasonality challenges, the brand achieved 155% growth in just one month on Amazon, moving from $23,498 in July 2025 to nearly $60,000 in August 2025.

The fashion brand has been a leader in the industry for more than 30 years. Known for bold lingerie, costumes, swimwear, and clubwear, the brand has built a strong reputation for design and quality across the United States and international markets. Despite selling on Amazon for years, the nature of its catalog made growth on the platform uneven. Costumes and themed apparel create demand peaks in September and October, especially during Halloween, but sales outside those months have traditionally been much lower. Finding a way to balance this seasonality and extend sales across the entire year became the central challenge.

eStore Factory's work focused on changing this pattern. Instead of relying only on costumes, the strategy extended visibility to the brand's lingerie, swimwear, and clubwear catalog. Campaigns were also timed earlier in the year to capture traffic before the peak.

"Seasonal brands often live and die by a couple of months," said Jimi Patel, CEO of eStore Factory. "Our goal with the brand was to take that strong seasonal performance and build a year-round growth engine. We wanted their Amazon account to reflect the strength of their entire catalog, not just one product line."

The brand's catalog is large and diverse, but not all products were included in advertising campaigns. Several ASINs had solid organic sales yet lacked paid visibility. This gap was closed by expanding campaign coverage by using their own inhouse Amazon advertising tool.

Sponsored Brand Video and Sponsored Display ads were also introduced to highlight the brand's lifestyle appeal and reach new audiences. Defensive campaigns protected the brand's own keywords, reducing competitor influence during peak months. Campaigns were segmented by category, making budget allocation clearer and more efficient.

Inventory planning and advertising were synced so products were well-stocked before seasonal spikes. This ensured maximum visibility without the risk of running out of inventory mid-season.

Immediate results
The impact of these adjustments was clear within one month.

Before (July 2025):
Total sales: $23,498.92
Organic sales: $13,022
PPC sales: $10,476
ACoS: 33.06%

After (August 2025):
Total sales: $59,941.45
Organic sales: $38,387
PPC sales: $21,554
ACoS: 14.34%

Sales more than doubled, organic growth accelerated, and advertising efficiency improved dramatically. The shift showed that even in highly seasonal categories, consistent year-round sales are possible with the right strategy.

"This wasn't about pushing spend higher," added Patel. "It was about making spend smarter. We saw organic sales rise by nearly 200%, which tells us the catalog got stronger visibility overall. That balance of organic and paid is what brands need to scale."

Lessons for seasonal brands
The brand's story highlights lessons relevant for other seasonal businesses on Amazon:
Make your catalog evergreen: Don't rely on one product. Find year-round winners.
Plan early for peak season: Start campaigns ahead of time to capture early traffic.
Cross-promote products: Pair seasonal items with complementary products year-round.
Tell a story: Connect emotionally, not just with features. People want experiences.
Try new ad formats: Sponsored Brand Video and Display ads can boost visibility.
Manage inventory smartly: Track trends and adjust stock before the season hits.
Use peak data to innovate: Let seasonal insights guide new product ideas.

Many brands in costumes, beauty, supplements, and holiday-driven categories face similar challenges. This case study shows that seasonality can be managed, and consistent growth is possible.

With the new structure in place, the brand is not only better positioned for the fall peak but also more resilient during the rest of the year. Lingerie and clubwear sales are contributing more consistently, reducing the brand's reliance on two months of the year. The results also build confidence for future launches. With campaigns running efficiently and product visibility improving, the brand can roll out new designs with stronger chances of success.

"This case study shows that Amazon growth isn't only about short bursts of traffic," Patel said. "The real success comes when a brand balances peak season with sustainable, everyday sales. This brand is proof that even in a competitive category, that balance is possible."

Contact Us:
eStore Factory
Address: 15233 Ventura Blvd Suite 500, Sherman Oaks, CA 91403
Email: info@estorefactory.com
Phone: +1 (818) 350-5302
Website: https://www.estorefactory.com/

eStore Factory is an award-winning eCommerce agency listed on Amazon's SPN network, top-rated on Upwork, Clutch, and Trustpilot, and named one of the "Top 10 Amazon Consultants in the World" by Times Business News.

Since 2014, we have been helping brands of all sizes navigate the complex and cumbersome Amazon marketplace. From humble beginnings, we've grown to a remote team of 50+ problem-solving Amazon Ads agency with diverse experience and a broad skill set. Our team will work with you at every stage of your Amazon business, be it inception, maintenance, or troubleshooting.

Our Global Locations:
USA: www.estorefactory.com
UK: www.estorefactory.co.uk
Australia: www.estorefactory.com.au

This release was published on openPR.