Agricultural Mowers Market Poised to Reach US$2.87 Billion by 2031, Predicts Persistence Market Research

The global Agricultural Mowers Market continues to evolve as one of the most essential components of modern farming, driven by increasing mechanization, rising demand for efficient crop harvesting, and the need to reduce manual labor. Valued at US$2.11 billion in 2024, the market is projected to reach US$2.87 billion by 2031, expanding at a CAGR of 4.5% during the forecast period. Agricultural mowers play a crucial role in enhancing productivity by providing fast, precise, and uniform cutting of grass and forage crops. The growing global population, coupled with the demand for food security, is encouraging farmers to adopt technologically advanced mowing equipment designed for efficiency and sustainability.

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Key growth drivers include the rising adoption of precision agriculture technologies, an increasing focus on sustainable and eco-friendly farming practices, and the introduction of smart machinery with GPS tracking and automation features. Rotary mowers dominate the market due to their adaptability across various terrains and crop types, followed by flail and sickle bar mowers, which are increasingly used in specialized applications. Europe currently leads the global agricultural mowers market, supported by strong mechanization levels, favorable agricultural policies, and the presence of leading manufacturers in countries such as Germany, Italy, and France. Meanwhile, Asia-Pacific is emerging as the fastest-growing region due to rapid agricultural modernization and government initiatives promoting farm mechanization.

Key Highlights from the Report

• The global Agricultural Mowers Market is projected to expand at a CAGR of 4.5% from 2024 to 2031.
• Rotary mowers account for the largest product segment, driven by versatility and efficiency.
• Europe leads the market due to high mechanization rates and strong technological adoption.
• Asia-Pacific emerges as a high-growth region with expanding farm mechanization initiatives.
• Smart, GPS-enabled mowers are revolutionizing precision agriculture practices.
• Sustainability-focused mower designs are gaining traction across global markets.

Market Segmentation

The Agricultural Mowers Market is segmented based on product type, mechanism type, and end-user application.

By product type, the market includes rotary mowers, flail mowers, sickle bar mowers, drum mowers, and others. Rotary mowers dominate due to their robust design, high-speed performance, and ability to handle dense vegetation and uneven terrains. Flail mowers, equipped with vertically rotating blades, are gaining popularity for maintaining orchards, vineyards, and pastures. Sickle bar mowers, though an older technology, remain relevant in small and medium-sized farms where precision and reduced soil disturbance are critical.

Based on the mechanism type, the market can be categorized into mounted, semi-mounted, and trailed mowers. Mounted mowers, attached directly to tractors, hold a significant market share due to their ease of use and compact design, making them ideal for small and medium-sized farms. Trailed mowers, favored for large-scale farming operations, are projected to witness steady growth owing to their ability to cover wide swaths efficiently.

By end-user, the market encompasses small farms, large commercial farms, landscaping companies, and municipal authorities. Large commercial farms dominate the segment, given their capacity to invest in high-performance machinery. However, small farms are increasingly adopting compact and affordable mower models as rural financing programs and government subsidies make modern equipment more accessible.

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Regional Insights

The global Agricultural Mowers Market exhibits distinct trends across major regions, reflecting variations in agricultural practices, technology adoption, and economic development.

Europe leads the global market, driven by strong mechanization, favorable government subsidies, and the presence of leading manufacturers such as Kuhn Group, CLAAS, and Krone. The region's emphasis on sustainability and energy-efficient farming equipment has fostered the development of advanced mowers with reduced fuel consumption and lower emissions. Countries like Germany, France, and Italy are particularly dominant due to their large-scale commercial farms and advanced agri-tech ecosystems.

North America follows closely, benefiting from vast agricultural lands, high labor costs that promote automation, and strong distribution networks. The United States and Canada have witnessed increased adoption of self-propelled and autonomous mowers, integrated with GPS guidance and telematics systems for improved efficiency. Additionally, the region's focus on maintaining forage quality for livestock farming continues to drive steady demand.

The Asia-Pacific region represents the fastest-growing market, fueled by agricultural modernization initiatives in emerging economies such as China, India, and Japan. Governments across these nations are introducing subsidy programs and rural financing schemes to promote mechanization. The region's rapid population growth and high demand for food products are compelling farmers to adopt efficient mowing technologies to optimize yields. Australia and New Zealand also contribute significantly, given their focus on pasture management and dairy farming.

Latin America and the Middle East & Africa (MEA) are gradually embracing agricultural mechanization, particularly in Brazil, Argentina, and South Africa. These regions are witnessing increased investments in agri-infrastructure and rising demand for efficient mowing solutions that enhance productivity in both grain and forage production systems.

Market Drivers

The growth of the Agricultural Mowers Market is primarily driven by the accelerating pace of farm mechanization and technological innovation in agricultural machinery. Farmers are increasingly shifting from manual and animal-driven mowing techniques to mechanized systems that reduce labor costs and enhance operational efficiency. The rising global demand for high-quality forage and silage to support livestock farming also fuels market growth, as mowers play an essential role in maintaining consistent cutting quality.

Another key driver is the growing emphasis on precision agriculture. Modern mowers equipped with automation, GPS tracking, and yield monitoring systems are transforming farm management by optimizing mowing patterns and minimizing resource waste. Additionally, sustainability trends are influencing manufacturers to develop energy-efficient and eco-friendly mower models, including electric and hybrid-powered equipment.

Government initiatives promoting agricultural modernization-particularly in emerging economies-are further bolstering demand. Subsidies, low-interest financing, and import duty relaxations have made it easier for farmers to invest in advanced mowing machinery. Collectively, these factors are propelling the steady expansion of the global agricultural mowers market.

Market Restraints

Despite robust growth prospects, the market faces several challenges that could impede its expansion. One of the primary restraints is the high initial cost of advanced agricultural mowers, especially for small and marginal farmers. The financial burden associated with equipment acquisition, maintenance, and fuel consumption often limits adoption in developing regions where access to credit is restricted.

Another significant constraint is the lack of technical expertise required to operate and maintain sophisticated mowing machinery. Many rural areas lack adequate training programs, resulting in suboptimal equipment utilization and increased downtime. Moreover, supply chain disruptions and fluctuations in raw material prices, such as steel and aluminum, can affect production costs and profitability for manufacturers.

Environmental regulations concerning emissions and noise pollution also pose challenges, particularly for manufacturers striving to meet stringent sustainability standards in Europe and North America. Balancing performance with environmental compliance remains a complex task for industry participants.

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Market Opportunities

The evolving landscape of agricultural technology offers significant opportunities for innovation in the Agricultural Mowers Market. The most promising area lies in the development of autonomous and robotic mowers that can operate with minimal human intervention. These advanced systems leverage AI, GPS, and real-time analytics to enhance precision and reduce fuel consumption, offering substantial productivity gains.

There is also a growing opportunity in the electric and hybrid mower segment, driven by the increasing emphasis on sustainability and energy efficiency. Manufacturers investing in clean energy-powered solutions stand to capture a growing share of environmentally conscious farmers seeking to reduce their carbon footprint.

Emerging markets in Asia, Africa, and Latin America present vast potential as governments continue to invest in agricultural infrastructure. Local partnerships, cost-effective machinery, and after-sales support will be critical for companies seeking to expand their footprint in these regions. Additionally, integrating IoT-enabled monitoring systems that allow real-time tracking of mower performance can further enhance efficiency and support predictive maintenance models, creating added value for end-users.

Company Insights

The global Agricultural Mowers Market is characterized by the presence of several key players focusing on innovation, strategic partnerships, and regional expansion. Prominent companies include:

• John Deere
• CNH Industrial N.V. (New Holland Agriculture & Case IH)
• AGCO Corporation (Massey Ferguson, Fendt)
• CLAAS KGaA mbH
• Kuhn Group
• Kubota Corporation
• Krone GmbH
• Mahindra & Mahindra Ltd.
• Vermeer Corporation
• Deutz-Fahr (SDF Group)

Recent Developments:

In 2024, John Deere unveiled a new series of autonomous rotary mowers equipped with precision-guidance systems and electric drive technology, designed to optimize mowing efficiency and reduce operational emissions.

In 2023, CLAAS introduced an upgraded range of disc mowers with integrated telematics and performance analytics, aimed at enhancing cutting precision and real-time field monitoring.

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