United States Softgels Dietary Supplements Market to Grow at 8.6% CAGR, Driven by Consumer Preference for Easy-to-Swallow Formats and Precision Dosing | DataM Intelligence

The global softgels dietary supplements market reached US$ 185.4 billion in 2024 and is expected to reach US$ 358.6 billion by 2032, growing at a CAGR of 8.6% during the forecast period 2025-2032, according to DataM Intelligence.

United States: Recent Industry Developments

✅ In October 2025, Amway launched a new line of vegan softgels using plant-based gelatin alternatives from seaweed and tapioca.
✅ In September 2025, The FDA approved new bioavailability standards for softgel supplements, ensuring optimal nutrient absorption rates.
✅ In August 2025, Bayer AG introduced a patented delayed-release softgel technology for targeted nutrient delivery in the digestive system.

Asia-Pacific: Recent Industry Developments

✅ In October 2025, Blackmores Limited launched a new range of smaller-sized softgels specifically designed for Asian consumer preferences.
✅ In September 2025, Japan's Ministry of Health approved new softgel formulations combining traditional herbal extracts with modern delivery systems.
✅ In August 2025, Amway China introduced personalized softgel supplements based on individual genetic testing and nutritional needs.

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Europe: Recent Industry Developments

✅ In October 2025, Herbalife Nutrition opened a new softgel manufacturing facility in Switzerland with fully automated production lines.
✅ In September 2025, The European Food Safety Authority established new quality guidelines for softgel shell integrity and dissolution rates.
✅ In August 2025, DSM-Firmenich developed a novel enteric-coated softgel protecting sensitive ingredients from stomach acid.

Market Trends & Drivers

The Softgels Dietary Supplements Market is experiencing steady growth driven by increasing health consciousness, aging population demographics, and preference for convenient supplement formats. Key trends include the development of vegetarian and vegan softgel shells, advancement in controlled-release technologies, and customization for specific demographic needs. The growing focus on preventive healthcare, rising disposable incomes, and technological innovations in encapsulation methods are significantly accelerating market expansion.

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Competitive Landscape

The market features strong competition among nutritional companies, pharmaceutical manufacturers, and specialized supplement providers.

1. Amway Corporation leads in softgel supplements with its Nutrilite brand and vertical integration from farming to manufacturing.
2. Herbalife Nutrition Ltd. dominates in direct-selling softgel supplements with global distribution network.
3. Bayer AG maintains strong position through its One A Day and Supradyn softgel product lines.
4. Blackmores Limited specializes in natural health softgels with focus on Asia-Pacific markets.
5. Nature's Bounty Co. provides comprehensive softgel formulations including vitamins, minerals, and herbal extracts.
6. DSM-Firmenich develops innovative softgel technologies and supplies ingredients to supplement manufacturers.
7. Pfizer Inc. (through its Centrum brand) offers science-backed softgel multivitamin formulations.
8. Glanbia PLC focuses on sports nutrition and specialized health softgels through its brands.
9. NOW Foods provides affordable softgel supplements with broad consumer accessibility.
10. GNC Holdings offers exclusive softgel formulations through its retail and online channels.

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Segmentation

By Type (Gelatin Softgels, Vegetarian Softgels, Enteric-coated Softgels)
By Application (Vitamins & Minerals, Herbal & Botanical, Omega-3 Fatty Acids, Specialty Supplements, Others)

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (Germany, U.K., France, Italy, Spain, Netherlands, Rest of Europe)
⇥ Asia-Pacific (China, Japan, India, South Korea, Australia, Rest of Asia Pacific)
⇥ South America (Brazil, Argentina, Chile, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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