Influencer Marketing Market to Soar to USD 107.72 Bn by 2030 at 30.2% CAGR - Influencer Marketing Forecast Reveals Massive Growth

According to a new report by Maximize Market Research, the global Influencer Marketing Market was valued at USD 16.98 billion in 2023 and is projected to reach USD 107.72 billion by 2030, growing at a CAGR of 30.2% over 2024-2030. This forecast underscores accelerating demand as brands worldwide increasingly allocate marketing budgets toward influencer-driven engagement, particularly across North America, Europe, and Asia Pacific.

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♦ Key Highlights

Market scale & CAGR: USD 16.98 billion in 2023 → USD 107.72 billion by 2030, at a CAGR of 30.2%

Leading application segment: Search & Discovery is expected to hold the largest share by 2030

Dominant region: North America is projected to command the largest share across the forecast period

Key drivers & trends: Rising digital ad budgets, AI/analytics in campaign optimization, micro-/nano-influencers growth, and demand for performance measurement tools

Top companies: IZEA, HYPR, Traackr, InfluencerDB, Launchmetrics, Julius, Klear, Upfluence, AspireIQ, Mavrck, Onalytica, Lumanu, Lefty, Linqia, Social Beat, Quotient Technology, CreatorIQ

♦ Market Outlook

Over the 2024-2030 period, the influencer marketing market is poised for exponential growth as brands shift budgets from traditional advertising to more authentic, creator-driven campaigns. The integration of AI and machine learning in influencer selection and campaign monitoring is enhancing campaign ROI and efficiency. Meanwhile, solutions around fraud detection and compliance are gaining traction as the ecosystem matures.

Among application segments, Search & Discovery is expected to maintain dominance-brands increasingly require data-driven identification of the right influencers aligned with niche audiences. In parallel, Campaign Management and Analytics & Reporting solutions will see stronger demand, especially from enterprise clients seeking attribution and performance metrics.

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♦ Regional Insights

North America will continue to dominate, driven by high digital ad spends, mature marketing ecosystems, and advanced influencer analytics capability

Europe is also expected to grow strongly, with fashion and luxury brands in countries like France, Italy, and Germany investing heavily in influencer strategies and embracing micro-influencers

Asia Pacific offers the fastest growth potential, fueled by rapid social media adoption, influencer-driven e-commerce models, and growing digital maturity in markets like India, China, and Southeast Asia.

Middle East & Africa and South America are emerging but gradual adopters; infrastructure constraints and regulatory complexity may temper growth but creative influencer campaigns are gaining visibility.

♦ Key Players & Competitive Landscape

The competitive landscape is fragmented with a mix of specialist platforms and full-stack marketing agencies. Leading players such as IZEA, Traackr, Upfluence, Launchmetrics, and CreatorIQ are differentiating via AI-driven matchmaking, robust analytics, and cross-platform integration. Partnerships, acquisitions, and platform consolidation are expected as market maturity increases.

Smaller niche players and regional firms are also carving out vertical specialization, catering to industry-specific needs (e.g., fashion, gaming, beauty). The rising demand for compliance, measurability, fraud prevention, and integrated campaign workflows will shape competitive dynamics.

♦ Quote

"Influencer marketing is shifting from buzz to backbone - as brands demand measurable ROI and deeper audience connection, the next frontier lies in AI-first influencer discovery, attribution, and compliance," said Priya Malhotra, Senior Analyst at Maximize Market Research. "This market's trajectory underscores how creators are now central to mainstream marketing strategies."

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About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

This release was published on openPR.