Golden Globe Merchants Launches Private Solar & Heat Pump Services, Aiming to Make Every Home Green

How one of the UK's leading retrofit firms is helping homeowners cut bills and carbon without government grants

By Adil Waheed, Director, Golden Globe Merchants Ltd.

London, UK - What if every family could enjoy a warm home with affordable bills and a clear conscience? That question sparked an idea in 2011 that led to the founding of Golden Globe Merchants, a specialist in home energy efficiency solutions. Fourteen years and thousands of upgraded homes later, that idea has evolved into a mission-driven enterprise helping Britons cut energy costs and carbon emissions. Now, Golden Globe Merchants is embarking on its next chapter - launching private solar panel and air source heat pump services - to make green energy upgrades accessible to all UK homeowners, not just those qualifying for government schemes.

From a Bold Idea to a Greener Reality
Golden Globe Merchants began in London with a simple but powerful vision: deliver high-quality, sustainable energy improvements to those who need them most. "Our mission is simple: to improve lives by making homes more energy efficient, one installation at a time," says Muhammad Afzal, founder and Director of Golden Globe Merchants. Starting as a small team in 2011, the company grew by focusing on government-backed retrofitting initiatives. It became one of the UK's leading installers under programs like the Energy Company Obligation (ECO) - helping low-income households insulate homes, replace old boilers, and install renewables at little to no cost. Over the years, Golden Globe's engineers and surveyors have helped thousands of homeowners stay warm for less, building a reputation for expertise and trust.

Why Go Private? Bridging the Gap Beyond Government Grants
Having established itself through government schemes, Golden Globe Merchants is now expanding into the private solar and heat pump market - a move the company officially launched in August 2025. The timing is deliberate. "We've proven we can deliver funded projects; now it's time to offer those same benefits to every homeowner" explains Adil Waheed, Director at Golden Globe. Under past programs like ECO4 and the Boiler Upgrade Scheme, only certain households qualified for upgrades. "There are so many families who don't meet grant criteria but still desperately want to cut their bills and carbon footprint. We're here for them too" Adil Waheed says.

Why go private? Golden Globe cites multiple benefits to homeowners, and our planet too:
• No Eligibility Barriers: Any homeowner can now upgrade to solar panels or an air source heat pump - you no longer need to be on benefits or meet strict criteria as with ECO grants. This opens the door for more people to embrace renewables.
• Affordable Financing: The company offers flexible, long-term payment plans - including financing options to spread out costs. This means even without a government grant, families can afford a green upgrade.
• Competitive Pricing: Golden Globe is taking a not-for-profit-first approach. It has pledged to "beat any genuine quote" on solar or heat pump installations, keeping prices as low as possible. "Our goal is a greener UK, not squeezing profit. If it means slimmer margins to get more heat pumps out there, so be it" Adil Waheed remarks.
• Expert Installation: Homeowners get the same quality of work that made Golden Globe a leading retrofit installer. Teams are MCS-certified and PAS 2030 accredited, ensuring high standards and safety. The company handles everything from initial survey to aftercare, making the switch hassle-free.
By bringing its services to the private market, Golden Globe aims to fill the gap for the majority of households who aren't covered by government schemes. It's also offering something relatively new: zero-percent financing for green home upgrades, which has typically been hard to find in this sector. "Not eligible for grants? You can still go green" says Adil Waheed. "We'll make it doable - that's our promise."

Affordable Financing and Fair Pricing
At the heart of this expansion is Golden Globe's unwavering focus on community and environmental impact. "We believe everyone should live in a home that's warm, affordable to run, and kind to the environment," says Afzal. This ethos of putting people and our planet first has guided the company since day one. Golden Globe's leadership admits that entering the private arena is not just a business growth strategy - it's a moral imperative.
The firm's long experience with fuel-poor households has shaped a customer-centric approach. Golden Globe doesn't just install equipment; it acts as an "energy partner" to homeowners, providing honest advice and customised solutions. That philosophy remains the same for private clients. The company emphasises education and trust - helping families understand their options and never pressuring a sale. "Retrofitting someone's home is a personal journey," Afzal notes. "We're guests in their home, helping improve their lives. That's a responsibility we take seriously."
By keeping profit margins thin and offering industry-low prices, Golden Globe hopes to accelerate the adoption of clean technology. This approach contrasts with some larger corporate installers. Rather than push expensive add-ons, Golden Globe's strategy is to win customers through authenticity and value - and rely on word-of-mouth and community reputation. Early indications show strong interest: since the August launch, enquiries from homeowners who don't qualify for grants have surged, many citing affordability as the reason they hadn't switched sooner. Golden Globe's team finds this especially validating. "It proves what we suspected - demand is there if you remove the barriers," says Adil Waheed.
Meeting the UK's Urgent Energy Challenge
Golden Globe's expansion comes at a critical moment for the United Kingdom. The country has set ambitious climate and energy goals - and homes are a huge piece of the puzzle. Domestic heating still accounts for roughly 14% of the UK's greenhouse gas emissions. Cutting those emissions means moving millions of households away from fossil fuels. The government has targeted 600,000 heat pump installations per year by 2028 to help reach Net Zero targets, and is encouraging solar uptake as part of a more resilient, green-power grid.
Progress is being made, but the scale of the challenge is enormous. In the first half of 2025, a record 170,000 renewable energy installations (including solar panels, batteries, and heat pumps) were completed - a 37% jump from the previous year. Industry experts credit generous government incentives for much of this surge. Indeed, schemes like the Boiler Upgrade Scheme have doubled heat pump demand within a year. Yet, tellingly, about 75% of heat pumps installed early in 2025 relied on government support. The majority of homeowners who don't qualify for funding have been slower to adopt these technologies, often due to high upfront costs.
This is why initiatives like Golden Globe's new private service could be a game-changer. By providing affordable, financed solutions for the wider public, the company is helping to close the gap between the UK's climate aspirations and on-the-ground reality. "The truth is, we won't hit those 600,000-per-year heat pump targets without making it easy for homeowners to say yes," Afzal argues. The company's offerings align with what policymakers and experts have been calling for: innovative private-sector efforts to complement public programs. Ministers have noted that renewable technologies can save households "hundreds of pounds off their energy bills"; a vital relief as Britain continues to face high energy costs. By enabling more families to invest in solar panels or efficient heat pumps, Golden Globe is not only helping individual customers save money, but also contributing to carbon reduction goals.
There's also a broader societal urgency. The UK's housing stock is one of the oldest in Europe, and many homes are poorly insulated and dependent on gas heating. With volatile gas prices and winter fuel poverty a recurring concern, the need for sustainable home energy has never been more pressing. Green upgrades like insulation, solar, and heat pumps don't just cut carbon; they improve health and comfort, and protect households from energy price shocks. "It's the need of the hour - to future-proof our homes," says Adil Waheed. "Every installation we do doesn't just help one family; it's a step toward a greener, more energy-independent UK."

A Vision for the Future: Making Every Home Green
Golden Globe Merchants believes this private market launch is not a one-off event, but the start of a new chapter in the company's story - one with potentially huge impact. Their future plans are unambiguously bold. The company aims to scale up installations of solar panels and heat pumps across all corners of the UK, leveraging its nationwide network of engineers and advisors. It is investing in training new technicians to meet growing demand, helping to create green jobs in the process. (In fact, the UK heat pump industry is rapidly expanding - one of the country's fastest-growing sectors, according to recent industry research.) Golden Globe wants to ensure it has the capacity to serve thousands more homes in the coming years without compromising on quality or customer care.
A core part of Golden Globe's vision is driving down costs through innovation and volume. As more homeowners come on board, the company hopes to work with manufacturers to secure better pricing on equipment, passing savings on to customers. It is also exploring community-based schemes - for instance, helping an entire street or village adopt solar and heat pumps together, further lowering costs via bulk installations. "We're looking at creative ways to make the green transition contagious," Afzal explains. "When one family installs and loves it, we want the whole neighbourhood to follow suit." Such grassroots momentum will be crucial if Britain is to transform millions of homes in the next decade.
Above all, Golden Globe Merchants sees itself playing a key role in helping the UK become a truly sustainable society. The directors speak passionately about their long-term goal: to make renewable home upgrades "the new normal". They imagine a future - not too far off - where installing a heat pump or solar panels is as routine as replacing a boiler. "Our dream is a Britain where green technology isn't a luxury, but a standard feature in every household" says Adil Waheed. "We want our kids to grow up taking solar-powered homes and clean heat for granted."
That aspirational outlook is backed by the company's decade-plus experience and core values. Trust, responsibility, sustainability, and quality - these are the principles Golden Globe's team says will continue to guide them in this new venture. As they shift from solely grant-funded projects to serving private customers, they intend to maintain the same "people and planet first" approach that has defined their brand. Early private-sector customers have already reported high satisfaction, noting the company's friendly, no-jargon guidance and meticulous workmanship. This kind of community trust will be the foundation for Golden Globe's future growth.
Golden Globe Merchants' entry into the private solar and heat pump market is more than a business expansion; it's a natural extension of the company's founding purpose. From a spark of an idea in a director's mind to a tangible force for change, Golden Globe's story is now writing its next chapter - one rooftop at a time, one heat pump at a time. In the years ahead, as the UK races toward its green goals, Golden Globe Merchants hopes to be a household name synonymous with affordable sustainability. As Afzal puts it: "We started this journey to help those who needed it most. Now we're here for everyone who wants to make their home greener. Together, we can build a cleaner, brighter future - one home at a time."

To learn more, visit www.goldenglobeltd.com or call 0207 096 5097

About the Author
Adil Waheed is Director of Golden Globe Merchants Ltd, an MCS-Certified Installer helping homeowners across the UK adopt affordable, sustainable heating and solar solutions.

Unit 1 Orbital Centre,
Southend road,
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England

Golden Globe Merchants Limited is a UK-based renewable energy and home efficiency company helping homeowners across England transition to cleaner, more affordable energy. Founded in 2011, the company specialises in solar panels, air source heat pumps, and insulation.

As an MCS, TrustMark, and RECC-certified installer, Golden Globe delivers compliant, high-quality installations under both government-funded and private schemes, including the Boiler Upgrade Scheme and ECO4. Its mission is simple: to make every home green through clear guidance, fixed quotes, and dependable aftercare.

Golden Globe's engineers, surveyors, and energy advisors work nationwide from regional hubs in London, Birmingham, Manchester, Leeds, Bristol, and Newcastle. The firm offers affordable finance options for private customers, ensuring that everyone-not just grant-eligible households-can access renewable technology.

From solar generation to low-carbon heating, Golden Globe Merchants is committed to reducing the UK's carbon footprint one home at a time.

This release was published on openPR.