Press release
Digital Switching Systems Names Articulon as Agency of Record
Digital Switching Systems Names Articulon as Agency of RecordFirm Retained to Launch Branding Package
RALEIGH, N.C. (April 18, 2008) – Ken Wood, vice president and general manager of Digital Switching Systems, LLC, a leading provider of electronic and mechanical switching solutions to the marine and transportation industries, announces today that the company has retained Articulon as its agency of record. Articulon will be responsible for media relations, branding and advertising for Digital Switching Systems.
“Articulon’s marketing and public relations experience will be beneficial in promoting awareness of Digital Switching Systems,” says Wood. “We look forward to building our brand within the industry.”
Articulon will create a marketing and communication campaign incorporating multiple strategies to increase awareness and strengthen the brand.
“We are honored to be the agency of record for Digital Switching Systems,” says Cindy Stranad, principal of Articulon. “Articulon’s campaign is designed to highlight the integral role that Digital Switching Systems plays in the boating and transportation industries, not only in North Carolina, but in select markets across the United States.”
About Articulon:
Based in Raleigh, Articulon serves as a branding and public relations firm. Inspired to gain results, Articulon helps clients to break through the abundance of noise with a brand and a focused message that creates a connection with an audience. Far beyond traditional, Articulon’s client campaigns are characterized by their responsiveness, creativity and commercial intelligence. Work has been completed for emerging brands and fortune 500 organizations including: Panera Bread, AKC, Defond North America, The Better Business Bureau of Eastern North Carolina, WCPE- TheClassicalStation.org, Helms Mulliss Wicker, HumanCentric Technologies, Sustainable North Carolina, McDonald’s Corporation and Saks Fifth Ave. Visit www.articulon.com or call (919) 232-5008.
# # #
Brian Van Norman
brian@articulon.com
(919) 232-5008
Digital Switching Systems
P.O. Box 31727
Raleigh, NC 27622
http://www.digitalswitchingsystems.com
About Digital Switching Systems, LLC:
Headquartered in Raleigh, N.C., Digital Switching Systems, LLC is a leading provider of reliable and cost-effective electronic and mechanical switching solutions to the marine and transportation marketplaces. The Pi-Series® line of products and solutions offers to marine, RV and emergency vehicle builders a wide variety of user input devices, as well as advanced functions and features beyond discrete switching. For more information, please visit www.digitalswitchingsystems.com.
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