Rising Smartphone Adoption Fueling The Growth Of The Market Due To Enhanced Customer Engagement And Real-Time Connectivity Emerges as a Core Driver of the Retail Digital Signage Market in 2025

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Retail Digital Signage Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The size of the retail digital signage market has flourished significantly over the past few years. Its growth is projected to escalate from $22.38 billion in 2024 to $24.16 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.0%. The growth experienced during the historic period is due to factors such as the increased uptake of digital advertising, a surge in demand for in-store customer interaction, the increased prevalence of high-resolution displays, growth of the retail sector, and the reduction in hardware costs.

Retail Digital Signage Market Size Forecast: What's the Projected Valuation by 2029?
The upcoming years are expected to witness a significant surge in the market size of retail digital signage, which is forecasted to reach $32.81 billion by 2029, growing at a compound annual growth rate of 8.0%. The factors contributing to this growth during the forecasted period include the increased use of artificial intelligence and the internet of things in digital signage, surging demand for user-engaging and touch-sensitive displays, the rising adoption of content management systems on the cloud, proliferation of smart retail outlets, and augmented investment in digital marketing strategies. The notable trends for this period are likely to be advancements in display technologies, ongoing innovations in interactive signage solutions, quick advances in AI-powered content automation, R&D in energy-saving signs, and the adoption of holographic and transparent displays.

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What Are the Drivers Transforming the Retail Digital Signage Market?
The growth of the retail digital signage market is expected to be driven by the surging use of smartphones in the next few years. These handheld devices, which combine cellular phone functionalities with an array of advanced features like internet access, touchscreens, and multiple applications useful for communication, entertainment, and productivity services are growing in use. The primary reason for this surge in use is the wider availability of internet access, enabling people to remain connected, readily access information, and conveniently use online services from almost any location. The rise in smartphone usage augments retail digital signage by facilitating quicker interactions, such as QR code scanning for immediate access to product details and promotions. For example, a report generated by Uswitch Ltd., a UK-based price comparison services provider, in February 2024 stated that there were 71.8 million mobile connections at the beginning of 2022 in the UK, a rise of 4.2 million over the country's total population and a growth of 3.8%, amounting to about 2.6 million more connections than in 2021. By 2025, the UK population is forecasted to touch 68.3 million, with nearly 95%, or around 65 million people, estimated to be smartphone users. As a result, the escalating usage of smartphones will underscore the expansion of the retail digital signage market.

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What Long-Term Trends Will Define the Future of the Retail Digital Signage Market?
In the retail digital signage market, key players are making strides infusing technology into their services, particularly through innovations like interactive touchscreen displays. Their goal is to improve customer engagement, fine-tune the in-store experience, and supply retailers with advanced tools for bespoke content distribution. Interactive touchscreen displays are digital screens that allow users to engage with content by touching it. In June 2023 for example, ViewSonic Corporation, an American electronics firm, unveiled the ViewBoard IFP110 - a large, 110-inch interactive display with 4K UHD resolution tailor-made for expansive settings, such as showrooms, training venues and museums. It includes a 40-point touch, pre-installed cooperation software, USB-C compatibility, and zero-bezel viewing, providing a comprehensive solution for interactive digital encounters.

Which Segments in the Retail Digital Signage Market Offer the Most Profit Potential?
The retail digital signagemarket covered in this report is segmented -

1) By Component: Hardware, Software, Services
2) By Deployment: On-Premise, Cloud
3) By Display Type: Light-Emitting Diode, Liquid Crystal Display, Organic Light-emitting Diode, Other Display Types
4) By Location: Indoor, Outdoor
5) By Industry Vertical: Retail, Corporate, Hospitality, Transportation, Education, Healare, Sports And Entertainment, Other Industry Verticals

Subsegments:
1) By Hardware: Displays, Media Players, Mounting Equipment, Interactive Kiosks, Digital Posters
2) By Software: Content Management Systems (CMS), Audience Analytics Software, Remote Device Management, Scheduling Software
3) By Services: Installation Services, Maintenance And Support, Content Creation Services, Consulting And Integration Services

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Which Firms Dominate the Retail Digital Signage Market by Market Share and Revenue in 2025?
Major companies operating in the retail digital signage market are Samsung Electronics Co. Ltd., Microsoft Corporation, Sony Corporation, LG Electronics Inc., Intel Corporation, Panasonic Corporation, Cisco Systems Inc., Toshiba Corporation, Sharp Corporation, Koninklijke Philips N.V (Philips), Planar Systems Inc., Elo Touch Solutions, Stratacache Pvt Ltd., Scala Inc., AOPEN Inc., Winmate Inc., BrightSign LLC, Mvix Inc., Omnivex Corporation, Navori Labs, Goodview (CVTE), NEC Display Solutions Ltd., Leyard Optoelectronic Co. Ltd.

Which Regions Offer the Highest Growth Potential in the Retail Digital Signage Market?
North America was the largest region in the retail digital signage market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the retail digital signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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