Rising Popularity Of Digital Advertising Driving Growth Of Market Due To Demand For Dynamic And Targeted Promotions: The Driving Engine Behind Digital Signage In Quick-Service Restaurants (QSRs) Market Evolution in 2025

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What Is the Expected CAGR for the Digital Signage In Quick-Service Restaurants (QSRs) Market Through 2025?
The market size of digital signage in quick-service restaurants (qsrs) has seen a substantial increase in recent times. Its growth is predicted to surge from $2.65 billion in 2024 to $2.99 billion in 2025, presenting a compound annual growth rate (CAGR) of 12.8%. The historic period growth can be ascribed to factors such as the rise in the use of digital menu boards, heightened emphasis on customer engagement, escalating demand for dynamic content displays, global expansion of QSR chains, and the incorporation of digital signage with point-of-sale systems.

What's the Projected Size of the Global Digital Signage In Quick-Service Restaurants (QSRs) Market by 2029?
The market size of digital signage in quick-service restaurants (qsrs) is anticipated to experience significant growth in the upcoming years. The market is projected to reach $4.86 billion by 2029, with a compound annual growth rate (CAGR) of 12.9%. The anticipated surge during the forecast period can be linked to increasing preference for contactless orders, the escalating application of AI-powered tailored content, rising funding in QSR automation, the proliferation of cloud-based digital signage solutions, and an increased demand for real-time content updates. Key trends for the prediction period encompass the progress in interactive touchscreen technology, breakthroughs in AI-enabled customer analytics, enhancements in 4K and LED display solutions, progress in AR integration research, and improvements in IoT-based digital signage.

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Top Growth Drivers in the Digital Signage In Quick-Service Restaurants (QSRs) Industry: What's Accelerating the Market?
The growing trend in digital advertisement is anticipated to stimulate the expansion of the digital signage in the quick-service restaurants (QSRs) market. Digital advertising involves marketing products and services through real-time, visually dynamic, and interactive content on digital platforms including websites, social media, and digital signage. The surge in digital advertising is triggered by the transition towards online platforms and the need for data-driven, precise campaigns. The application of digital signage in quick-service restaurants boosts digital advertising by engaging customers with dynamic, up-to-the-minute content that highlights specific deals and augments brand engagement. For example, in October 2024, the UK-based Advertising Association noted that the ad expenditure in the UK hit $12.29 billion (£10 billion) in the second quarter of 2024, reflecting a year-on-year increase of 13.4%. Thus, the growing demand for digital advertisements is propelling the QSR's digital signage market forward.

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What Trends Will Shape the Digital Signage In Quick-Service Restaurants (QSRs) Market Through 2029 and Beyond?
In the digital signage market for quick service restaurants, major companies are concentrating on creating cutting-edge solutions like non-emissive e-paper technology. These solutions aim to bolster sustainability, decrease energy expenses, and increase operational effectiveness. Non-emissive e-paper is an innovative display technology that uses reflected light to present content, much like conventional paper. For example, in October 2024, Praevar Corporation - a design services enterprise based in Canada - introduced ePoster, a fresh range of energy-efficient digital signage systems that include 32-inch E Ink Spectra 6 displays for in-store advertising and retail purposes. This is a powered-by-battery, full-color display with the benefits of low energy consumption, wireless updates of information, and is an eco-friendly alternative to the common paper posters.

What Are the Main Segments in the Digital Signage In Quick-Service Restaurants (QSRs) Market?
The digital signage in quick-service restaurants (qsrs)market covered in this report is segmented -

1) By Component: Hardware, Software
2) By Technology: Liquid Crystal Display (LCD), Light-Emitting Diode (LED), Organic Light Emitting Diode (OLED), Projection
3) By Resolution: 8K, 4K, Full High Definition (FHD), High Definition (HD), Lower Than High Definition
4) By Application: Indoor Signage, Outdoor Signage

Subsegments:
1) By Hardware: Displays, Media Players, Projectors, Mounts And Enclosures, Interactive Kiosks
2) By Software: Content Management Software (CMS), Analytics And Reporting Software, Device Management Software, Scheduling Software, Integration Software

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Which Top Companies are Driving Growth in the Digital Signage In Quick-Service Restaurants (QSRs) Market?
Major companies operating in the digital signage in quick-service restaurants (QSRs) market are Samsung Electronics Co. Ltd., Sony Group Corporation, Panasonic Corporation, Koninklijke Philips N.V., Advantech Co. Ltd., Mood Media Corporation, Ampacto, Peerless-AV , Visix Inc., Omnivex, Sparsa Digital Pvt. Ltd., Signagelive Limited, Retailr, Cornea, Digital Display Works Limited, Navori, Wilyer Private Limited, NowSigange, Xtreme Media Private Limited, LaneSquare Technology Pvt Ltd.

Which Regions Will Dominate the Digital Signage In Quick-Service Restaurants (QSRs) Market Through 2029?
North America was the largest region in the digital signage in quick-service restaurants (QSRs) market in 2024. The regions covered in the digital signage in quick-service restaurants (QSRs) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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