Press release
U.S. Buy Now Pay Later Market Set to Hit $1.64 Billion in 2022 - Robust 24.3% CAGR Forecast by DataM Intelligence
U.S. Buy Now Pay Later Market
Convenience and accessibility have strengthened BNPL adoption among Millennials and Gen Z, who are increasingly seeking alternatives to traditional credit cards. Key segments such as online shopping and retail dominate the market, while regulatory advancements and evolving competitive dynamics are amplifying BNPL's acceptance and usage across all U.S. demographics.
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Key Highlights from the U.S. Buy Now Pay Later Market Report
➤ U.S. BNPL market reached USD 1.64 billion in 2022 and is forecast to see 24.3% annual growth through 2030.
➤ Online shopping dominates with over 65% revenue share due to seamless digital integration.
➤ Retail remains the leading end-use segment at over 74% market share, fueling BNPL's ongoing expansion.
➤ Millennials and Gen Z drive BNPL growth, preferring flexible payments over traditional credit.
➤ Regulatory measures enhance consumer protection and market trust, supporting further adoption.
➤ Healthcare segment shows strong potential as BNPL solutions address medical affordability needs.
U.S. BNPL Market Segmentation
The market is segmented to highlight diverse payment experiences.
Product and channel segmentation reveal dynamic usage trends: Online channels accounted for the majority share, backed by e-commerce boom and simplified checkout experiences, while point-of-sale (POS) solutions register strong future growth in electronics, furniture, and appliances. Large enterprises hold over 60% of the market, leveraging robust partnerships and advanced platforms to maximize customer loyalty. Small and medium enterprises (SMEs) are gaining traction, utilizing BNPL platforms to enhance competitiveness without major upfront investments. Retail leads end-use, followed by healthcare where BNPL products assist in alleviating out-of-pocket medical costs, further increasing variety and reach of these flexible financing solutions.
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Regional Insights:
The U.S. market leads globally in BNPL adoption thanks to tech-savvy consumers and retailers, with online and POS channels increasingly integrated into everyday purchases. Regulatory interventions from the Consumer Financial Protection Bureau (CFPB) have improved transparency and fostered consumer confidence. Retailers and healthcare providers nationwide are partnering with BNPL solution firms to offer tailored financing experiences suited to U.S. payment and shopping habits.
Market Dynamics: Drivers, Restraints, and Opportunities
Understand what propels or hinders market momentum.
Market Drivers:
BNPL offers streamlined, flexible payment structures that appeal to younger consumers and those seeking alternative credit options, accelerating acceptance across categories. Fintech innovation and partnerships between startups and established institutions drive more competition and tailored services.
Market Restraints:
Potential risks include consumer debt accumulation owing to misunderstood repayment terms or overuse. Firms must focus on clear communication and education to ensure responsible usage and minimize financial instability.
Market Opportunities:
Further digitization of commerce and expansion into non-retail sectors, such as healthcare and travel, provide ample growth prospects. Fintech partnerships and expanding BNPL solutions for SMEs and enterprises promise increased reach, diversification, and customer engagement.
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Reasons to Buy the U.S. BNPL Market Report
✔ Comprehensive coverage of market size, growth, and segmentation.
✔ Detailed analysis of retail and healthcare BNPL adoption.
✔ Reliable insights on partnerships and competitive landscape trends.
✔ Expert reviews of regulatory and consumer preference shifts.
✔ Data-driven projections through 2030 for strategic decision-making.
Frequently Asked Questions (FAQs)
◆ How big is the U.S. Buy Now Pay Later Market in 2022?
◆ Who are the key players in the U.S. Buy Now Pay Later (BNPL) market?
◆ What is the projected CAGR for the BNPL market through 2030?
◆ Which segment leads U.S. BNPL industry revenue shares?
◆ How does regulatory guidance support confidence in BNPL solutions?
Company Insights: Leading Firms and Recent Developments
Find out who leads and what's new in the market.
Afterpay US Services, LLC
PayPal Holdings, Inc.
Affirm, Inc.
Splitit
Sezzle
Perpay, Inc.
Uplift, Inc.
Amazon
Quadpay, Inc.
Klarna, Inc.
Recent Developments:
August 2021: Uplift, Inc. partnered with Tripster to enable easy vacation planning with flexible payment options and transparent cost display.
BNPL providers continue integrating services with leading retailers and healthcare firms to expand reach and improve customer experience.
Conclusion
The U.S. buy now pay later market is rapidly evolving, fueled by digital convenience, shifting consumer needs, and active partnerships among major retail and technology companies. DataM Intelligence reports sustained momentum through 2030, as BNPL becomes a preferred choice for diverse transactions, from shopping and travel to vital healthcare payments. Strategic sector participation, agile innovation, and regulatory leadership are set to keep this market at the forefront of financial technology adoption.
Contact Us
Mr. Sai Kiran
DataM Intelligence 4market Research LLP Ground floor
DSL Abacus IT Park, Industrial Development Area
Uppal, Hyderabad, Telangana 500039
USA: +1 877-441-4866
Email: Sai.k@datamintelligence.com
Visit Our Website: https://www.datamintelligence.com
About Us
DataM Intelligence 4Market Research is a comprehensive market intelligence platform offering syndicated and customized reports along with expert consulting across multiple industries, including chemicals, healthcare, agriculture, food & beverages, and more. With extensive experience and a strategy-focused approach, DataM provides businesses and individuals with reliable market insights, statistical forecasts, and personalized research solutions to help them make informed decisions and successfully bring innovations to market.
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