Alcohol Drink Research: the overall scale of China's alcohol drink market is expected to reach RMB 1,144.2 billion in 2024

QY Research Inc. (Global Market Report Research Publisher) announces the release of 2025 latest report "Alcohol Drink- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031". Based on current situation and impact historical analysis (2020-2024) and forecast calculations (2025-2031), this report provides a comprehensive analysis of the global Alcohol Drink market, including market size, share, demand, industry development status, and forecasts for the next few years.

The global market for Alcohol Drink was estimated to be worth US$ 80000 million in 2024 and is forecast to a readjusted size of US$ 121164 million by 2031 with a CAGR of 6.4% during the forecast period 2025-2031.

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Alcohol Drink Market Summary

In 2024, the overall scale of China's alcohol drink market is expected to reach RMB 1,144.2 billion. When Generation Z holds up craft beer, when female consumers become the new elites in the market, and when "tips" and "health" are no longer contradictory, China's alcohol drink market is ushering in a quiet and profound revolution.

Changing Market Structure: From Quantitative Expansion to Qualitative Leap

The growth engine of China's alcoholic beverage market has completely shifted. The traditional "volume expansion" model is being replaced by "structural upgrading." While white alcoholic beverages still account for half of the market revenue, their growth is sluggish, and prices for high-end products are under pressure. Meanwhile, categories such as beer, foreign alcoholic beverages, ready-to-drink (RTD), and alcohol-free fine alcoholic beverages have become the "new three pillars" driving market growth, thanks to their innovative flavors, reduced alcohol content, and health benefits. Consumption upgrading is no longer just a slogan; it's manifested in consumers' willingness to pay a premium for an 88 yuan bottle of "Bull Market" craft beer or a Chinese-style beer alcoholic beverage infused with tea.

Changing Consumers: Generation Z and "Women's Power" Reshape Market Rules

Who is defining today are alcoholic beverage flavours? The answer is the young Generation Z and the rising popularity of female consumers. The report reveals that rational consumerism is prevalent, brand loyalty is declining, and consumers are placing greater emphasis on the taste, ingredients, and cultural story of a product. The motivation for drinking alcohol has shifted from social gatherings driven by the desire for face to individual drinks with friends, driven by self-satisfaction. This shift has directly led to a boom in flavoured whiskeys, gin alcoholic drinks, craft beer alcoholic drinks, and various low-alcohol fruit alcoholic drinks. Female consumers now account for nearly half of the grape alcoholic drink, RTD, and alcohol-free alcoholic drink categories. Their extreme pursuit of flavor, aesthetics, and health claims is forcing brands to innovate across the board.

Channel Shifts: Online and Offline Integration, New Scenarios Generate New Hot Products

The alcoholic drink sales landscape is reshaping. Online channels, particularly social e-commerce platforms like Douyin and Kuaishou, have become a core platform for new product launches, brand education, and the expansion of high-end products. Offline, convenience store refrigerators are at the forefront of capturing instant consumption needs, while "on-site consumption" scenarios like alcohol drink bars and small alcohol drink cafes are hotbeds for high-end brand experiences and word-of-mouth. More notably, the rise of emerging consumption scenarios like camping, after-get off work drinks, and alcohol drink travel integration has fueled new demands for alcohol drink products, demanding lightweight, portable, and ready-to-drink options, injecting continuous vitality into the market.

Product Innovation: "Alcohol Drink+" Cross-Border Integration Defines the Next Generation of Beverages

Looking at the new product landscape in 2024-2025, cross-border integration of "Alcohol Drink+" has become the most prominent trend. Wuliangye launched its "Hot Wheels" craft beer alcohol drink, incorporating the brewing essence of white alcohol drink into beer alcohol drink. Jinxing Beer Alcohol Drink has developed over ten "Chinese craft beers," including Maojian, Tieguanyin, and Jingjie, creating a national flavor matrix. Oriental Selection launched a beer alcohol drink-flavored soda sparkling water, cleverly entering the "non-alcoholic drink alternative" market. These innovations demonstrate that the boundaries of competition in the industry are becoming increasingly blurred. The future belongs to brands that can break through category constraints and accurately capture emotional value.

The Road Ahead: Opportunities and Risks Coexist; Insight Determines Competitiveness

While the industry is brimming with opportunities, it also faces multiple risks, including stricter regulatory policies, rising health awareness weakening traditional consumption, fierce market competition, and fluctuating supply chain costs. Against this backdrop, in-depth market insights and forward-looking strategic planning are particularly crucial.

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QYResearch is a world-renowned large-scale consulting company. The industry covers various high-tech industry chain market segments, spanning the semiconductor industry chain (semiconductor equipment and parts, semiconductor materials, ICs, Foundry, packaging and testing, discrete devices, sensors, optoelectronic devices), photovoltaic industry chain (equipment, cells, modules, auxiliary material brackets, inverters, power station terminals), new energy automobile industry chain (batteries and materials, auto parts, batteries, motors, electronic control, automotive semiconductors, etc.), communication industry chain (communication system equipment, terminal equipment, electronic components, RF front-end, optical modules, 4G/5G/6G, broadband, IoT, digital economy, AI), advanced materials industry Chain (metal materials, polymer materials, ceramic materials, nano materials, etc.), machinery manufacturing industry chain (CNC machine tools, construction machinery, electrical machinery, 3C automation, industrial robots, lasers, industrial control, drones), food, beverages and pharmaceuticals, medical equipment, agriculture, etc

The report provides a detailed analysis of the market size, growth potential, and key trends for each segment. Through detailed analysis, industry players can identify profit opportunities, develop strategies for specific customer segments, and allocate resources effectively.

The Alcohol Drink market is segmented as below:
By Company
Anheuser-Busch InBev
Diageo plc
Heineken
Pernod Ricard
Carlsberg Group
Molson Coors Beverage Company
Constellation Brands
Brown-Forman Corporation
Asahi Group Holdings
Kirin Holdings Company
Beam Suntory
E.&J. Gallo Winery
Treasury Wine Estates
China Resources Snow Breweries
Thai Beverage (ThaiBev)
Kweichow Moutai Co., Ltd
Wuliangye Group
Tsingtao Brewery Co., Ltd

Segment by Type
Beer
Wine
Spirits/Distilled Liquor
Cider & Perry
Ready-to-Drink (RTD) Alcoholic Beverages
Liqueurs & Aperitifs

Segment by Application
Male
Female

Each chapter of the report provides detailed information for readers to further understand the Alcohol Drink market:

Chapter 1: Introduces the report scope of the Alcohol Drink report, global total market size (valve, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry. (2020-2031)
Chapter 2: Detailed analysis of Alcohol Drink manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc. (2020-2025)
Chapter 3: Provides the analysis of various Alcohol Drink market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments. (2020-2031)
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.(2020-2031)
Chapter 5: Sales, revenue of Alcohol Drink in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world..(2020-2031)
Chapter 6: Sales, revenue of Alcohol Drink in country level. It provides sigmate data by Type, and by Application for each country/region.(2020-2031)
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc. (2020-2025)
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Benefits of purchasing QYResearch report:

Competitive Analysis: QYResearch provides in-depth Alcohol Drink competitive analysis, including information on key company profiles, new entrants, acquisitions, mergers, large market shear, opportunities, and challenges. These analyses provide clients with a comprehensive understanding of market conditions and competitive dynamics, enabling them to develop effective market strategies and maintain their competitive edge.

Industry Analysis: QYResearch provides Alcohol Drink comprehensive industry data and trend analysis, including raw material analysis, market application analysis, product type analysis, market demand analysis, market supply analysis, downstream market analysis, and supply chain analysis.

and trend analysis. These analyses help clients understand the direction of industry development and make informed business decisions.

Market Size: QYResearch provides Alcohol Drink market size analysis, including capacity, production, sales, production value, price, cost, and profit analysis. This data helps clients understand market size and development potential, and is an important reference for business development.

Other relevant reports of QYResearch:
Global Alcohol Drink Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031
Global Alcohol Drink Market Outlook, In‐Depth Analysis & Forecast to 2031
Global Alcohol Drink Market Research Report 2025
Global Low Alcohol Drinks Market Research Report 2025
Low Alcohol Drinks- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031

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