PRESS- Premium Alcohol SeltzerMEDIA RELEASE CONTACT: FRANK SINGLETON
PRESS launches premium alcohol seltzer in key US markets
Regional distribution includes Chicago, Boston, Atlanta, New York, Salt Lake
Milwaukee, WI—Major metropolitan locations across the country are part of a multi- region, multi-city national launch of new light-alcohol beverage brand PRESS, a fruit and spice infused alcohol seltzer being distributed in cities known as trend-forward cuisine and beverage marketplaces. Locations were selected based on market demographics including active lifestyle populations, established and burgeoning “foodie” cultures and vibrant restaurant and entertainment scenes.
PRESS offers an option to lower-alcohol beverages like beer and wine, and appeals to health-conscious consumers with reduced carb and calorie counts. The lighter, cleaner flavors of PRESS—with no artificial colors or aftertaste normally associated with sweeter, “malternative” beverages—pair with virtually any event or cuisine. PRESS represents a true point of difference that consumers are embracing as they venture beyond traditional beer and wine offerings. Entrepreneur and brand founder Amy Walberg is hoping that 2018 will be “the summer of seltzer.”
PRESS is on the shelves in major markets across the country and same-store sales are climbing—400 percent in the last 6 months. Now in its 3rd year of production, PRESS is currently concentrating on a growing network of retailers, distributors, wholesalers and partners while expanding into new markets. Lighter alcohol content, lower calorie and carbohydrate counts and the unique flavor profiles are winning combinations and Walberg is already expanding beyond popular and exotic selections like Pomegranate Ginger, Grapefruit Cardamom and Blackberry Hibiscus.
PRESS uses premium, all-natural ingredients and gluten-free sparkling seltzer to produce a beverage featuring 6 grams of carbohydrates and 100 calories per serving, and is comparably priced with competing premium products at $6.49--$7.99 for a four- pack and sampler eight-packs coming in at $11.65--$12.49.
PRESS US distribution
PRESS distribution across the US increased by 150% in Q3 2017, showing great momentum for the brand. PRESS profit margins are highly competitive for retailers, and same store sales have grown 400% in last 6 months. PRESS is able to fulfill any order volume and meet strict shipment timelines, logistical schedules and in-store promotion initiatives.
Frank Singleton's experience covers a broad range of communications roles, including military public affairs, journalism, small agency owner and global agency practice head. He has successfully led public relations, brand enhancement and reputation management programs for iconic brands like Wayne Farms, Continental Grains, Darden, Zaxby’s, YUM brands, Benelli USA, ServiceMaster, UNOCAL, BP, Holland America, AT&T, UPS and many others. His experience in operational and crisis environments routinely find him providing strategy and counsel to C-suite decision makers on high-profile issues. Frank's achievements have resulted in more than 40 awards spanning several organizations, including the Public Relations Society of America, the American Association of Advertising Agencies, the Advertising Federation, the Association of Film Commissioners International and the Department of Defense. A decorated military veteran, Frank continues to serve as an officer in the American Legion as post commander and committee chairman of the Legion's Drug and Alcohol Abuse awareness program for Georgia District 9. He and his wife Phyllis have four children and reside in Cumming, Ga.
Frank Singleton Communications
5745 Shadewater Circle Cumming Ga 30041
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