Payment Security Market to Hit USD 100.4 Billion by 2035 | Rising Demand for Payment Fraud Prevention & Data Protection Solutions

According to the report, the global payment security market is likely to grow from USD 25.7 Billion in 2025 to USD 100.4 Billion in 2035 at a highest CAGR of 14.6% during the time period. The payment security market is experiencing solid growth, attributed to the growing demand for secure, low-latency connectivity in verticals such as retail, healthcare, and financial services. To improve data protection, enterprise clients are accelerating digital transformation projects aimed at better data stewardship, optimizing bandwidth utilization, and delivering security for all types of transactions in real-time.

To meet enterprise client needs, technology vendors are utilizing AI, cloud-native platforms, and advanced orchestration capabilities, allowing them to deliver automated, scalable payment security solutions. For example, in June 2025, Fiserv launched an AI-enabled fraud detection and transaction monitoring platform for financial institutions looking to identify threats proactively and reduce false positives. In March 2025, Thales Group announced a secure payment alternative based on blockchain with the goal of visibility for all transactions digitally and in preventing data breaches across channels.

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Regional Analysis of Global Payment Security Market

North America holds the largest share of the global payment security market, driven by widespread 5G adoption, advanced telecom infrastructure, and increased enterprise spending. In August 2025, Verizon partnered with Nokia to deploy AI-enabled dynamic slicing over its 5G standalone core, enhancing connectivity for healthcare and smart city applications. Strong regulatory frameworks and continuous R&D investments reinforce North America's market leadership.

The Asia Pacific region is experiencing rapid growth in payment security, fueled by aggressive 5G rollouts, smart city initiatives, and rising demand for customized connectivity solutions. In July 2025, China Mobile and Huawei launched slicing pilots for smart manufacturing in Guangdong, demonstrating real-time automation in industrial environments. Government backing and industry collaboration further drive growth in this region.

Europe is gradually gaining momentum in payment security adoption, supported by stringent regulations and investments aligned with digital transformation goals across various sectors. In June 2025, Ericsson and Deutsche Telekom introduced slicing solutions for autonomous vehicle trials in Germany, boosting investments towards the EU's mobility and connectivity transformation objectives.

Prominent players operating in the global payment security market include prominent companies such as Adyen N.V., Amazon Web Services (AWS), Bluefin Payment Systems, Braintree (PayPal), Check Point Software Technologies, Cybersource (Visa), Elavon, Inc., Fiserv, Inc., Fortinet, Inc., Gemalto (Thales), IBM Corporation, Ingenico Group (Worldline), Microsoft Corporation, Oracle Corporation, Palo Alto Networks, Inc., RSA Security LLC, SAP SE, Shift4 Payments, Stripe, Inc., Symantec Corporation (Broadcom), Thales Group, TokenEx, Verifone Systems, Inc., along with several other key players.

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Key Driver, Restraint, and Growth Opportunity Shaping the Global Payment Security Market

The heightened demand for Safe payment security solutions can be attributed to the growing requirement for adaptable, stable network connectivity designed to support new data rates, from 5G technologies through IoT and enterprise applications. Each industry advances their digital transformation, prioritizing on intelligent, total end-to-end security frameworks customized to address varying needs of latency, bandwidth, and threat protection. For example, Fiserv launched its engaging new product in February of 2025 with an AI-based fraud detection platform that facilitates real time threat orchestration in financial services and e-commerce forums.

Since, the payment security market offer supports new solutions, it also faces challenges with integration capabilities of new solutions with legacy infrastructures, high implementation costs, and the need for interoperability with multi-vendor solutions or infrastructures. For example, in March of 2025, Cisco expressed slow to roll out of secure payments framework, plagued by negotiating between multi-domain security policies and ensuring compliance with varying complex regulatory standards spanning the banking and healthcare industry.

Additionally, the use of AI and machine learning in payment security continues to drive automation and predictive capabilities that enable greater levels of fraud protection and continuity of service. For example, in April 2025, the Thales Group introduced an AI-enabled product designed to enhance transaction monitoring, which automates anomalies detection and response, thereby reducing fraud losses by more than 30% and facilitating improved real-time decision-making in global payment and currency networks.

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Recent Development and Strategic Overview:

In July 2025, Visa's Cybersource released an AI-based Transaction Risk Scoring Engine, which helps to analyze transaction fraud risk in real-time using more than 300 behavioral and contextual data points. One unique aspect is the ability to dynamically calibrate fraud thresholds by merchant category, thus eliminating false declines. Initial tests on digital retail sites revealed a greater than 18% increase in fraud detection accuracy while preserving a 92% transaction approval rate, which improved merchant revenue, and customer satisfaction.

In May 2025, IBM and Guardtime launched a blockchain-secured payment authentication architecture to secure high-risk B2B cross-border payments. The Blockchain system timestamps and validates each transaction with KSI (Keyless Signature Infrastructure) to provide tamper-proof end-to-end data integrity. The first implementation with financial institutions in North America provided a reduction of greater than 35% in unauthorized transaction attempts while improving compliance with international anti-fraud regulations, including PSD2 and ISO 20022.

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Key Trend: Rise of Tokenization-as-a-Service and Secure Embedded Payments

A rising number of merchants and fintechs are adopting tokenization-as-a-service (TaaS) platforms to provide end-to-end payment security while maintaining the user experience (UX). Tokenization works by replacing sensitive card or bank information with random tokens, which limits the impact of a data breach and allows for secure omni-channel experiences. By 2025, 60 % of mobile wallets and global e-commerce platforms that use some type of network tokenization will be driven by the APIs for plug and play convenience for all merchants across payment gateways, acquirers, and into the merchant POS systems.

For example, Visa expanded their Visa Token Service (VTS) in 2024 for use with subscription billing and payments in IoT, with tokenized transaction volume exceeding 50 billion and 26% lower fraud than non-tokenized transactions.
Additionally, as the adoption of embedded finance (payments integrated invisibly into a digital platform) increases, this fuels the need for low-latency tokenized security architecture, biometric authenticated solutions, and invisibly secure architecture while preserving lower friction for the end-user.

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