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Impact Of Online Shopping Growth On Virtual Dressing Room Market: Transformative Forces Shaping the Virtual Dressing Rooms Market Landscape in 2025
Virtual Dressing Rooms
How Large Will the Virtual Dressing Rooms Market Size By 2025?
The market size for virtual dressing rooms has been expanding swiftly in the last few years. The forecast suggests an escalation from $6.09 billion in 2024 to $6.92 billion in 2025, with a compound annual growth rate (CAGR) of 13.5%. Factors contributing to this upsurge during the historic period include customers' demand for ease, the impact of the COVID-19 pandemic, pressures from the fashion industry, the increase in smartphone usage, enhancement in internet access, and the acceptance by retailers.
How Big Is the Virtual Dressing Rooms Market Size Expected to Grow by 2029?
Fast-paced expansion is anticipated in the virtual dressing rooms market in the coming years, with projections indicating an increase to $11.22 billion in 2029, representing a compound annual growth rate (CAGR) of 12.8%. This surge in the projected period is linked to the integration of social media, the rising preference for mobile e-commerce, increasing consumer inclination towards online shopping, and the widespread smartphone usage. Significant trends for the forecast period consist of extended reality (XR) technologies, 3D scanning technologies, body scanning technology, virtual stylist aid, broadening product scope, as well as inclusivity and diversity.
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Which Key Market Drivers Powering Virtual Dressing Rooms Market Expansion and Growth?
The continuous rise in online shopping is anticipated to stimulate the expansion of the virtual dressing room market. Online shopping is the direct purchase of goods or services from a seller via the internet, eliminating the necessity for intermediary services. The convenience, broad product range, cost efficiency, technological development, price comparison, time-saving factors, customization, easy return and refund policies, alongside reviews and recommendations contribute to the growth of online shopping. By augmenting consumer's online shopping experience, virtual dressing rooms help enhance sales and customer fulfillment for e-commerce businesses and promote a sustainable and proficient retail industry. For example, in February 2024, a report by the Census Bureau, a US-based government agency, estimated the total e-commerce sales for 2023 at $1,118.7 billion, marking a rise of 7.6 percent (±1.2%) from 2022. It also recorded a 2.1 percent (±0.4%) increase in total retail sales in 2023 compared to 2022. Therefore, the surging trend of online shopping is fueling the development of the virtual dressing room market.
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Which Fast-Growing Trends Are Poised to Disrupt the Virtual Dressing Rooms Market?
Leading businesses in the virtual dressing room market are striving to create innovative technology advancements to maintain a competitive edge. These dressing rooms, which utilize mixed reality technology, allow online consumers to virtually try on clothes before buying, enhancing the shopping experience while minimizing waste. For example, in September 2022, US retail company Walmart Inc. introduced a tool called Be Your Own Model. This feature allows customers to upload personal photos and preview how different clothing pieces might look on them. The intent is to enhance the online buying experience, thereby increasing sales. The tool implements computer vision and neural networks to scrutinize stock images of clothing, providing a realistic representation of the fit and drape on the customer's body.
What Are the Emerging Segments in the Virtual Dressing Rooms Market?
The virtual dressing roomsmarket covered in this report is segmented -
1) By Component: Hardware, Software, Services
2) By Application: Apparel, Beauty And Cosmetic, Eyewear, Footwear, Other Applications
3) By End User: E-Commerce, Physical Stores
Subsegments:
1) By Hardware: Display Systems (Touchscreens, AR-Enabled Devices), Sensors (Motion Sensors, Body Tracking Sensors), Cameras (3D Cameras, Depth Sensors), Smart Mirrors, Interactive Kiosks
2) By Software: Augmented Reality (AR) Software, 3D Visualization Software, Virtual Try-On Software, Image Recognition Software, AI-Powered Recommendation Engines
3) By Services: Installation And Setup, Customization And Integration, Training And Support, Cloud Services, Maintenance And Updates
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Who Are the Global Leaders in the Virtual Dressing Rooms Market?
Major companies operating in the virtual dressing rooms market are Vitro S.A.B. de C.V., Reactive Reality AG, Finery, Visenze Pte. Ltd., ELSE Corp., Virtusize Co. Ltd., 3DLook Inc., Style.me, Fitle, Dressformer, Sizebay, AstraFit, Metail, Vue.ai, FXGear Inc., Fit Analytics GmbH, Coitor IT Tech Private Limited, True Fit Corp., Autonomous Retail Shopping Solutions, Zeekit Online Shopping Ltd., MemoMi Labs Inc., Zugara, Styliff Tech., Fision Technologies Inc., Fitnect Interactive Kft
Which are the Top Profitable Regional Markets for the Virtual Dressing Rooms Industry?
North America was the largest region in the virtual dressing rooms market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual dressing rooms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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