Matcha Market Size is Forecasted to Reach US$ 5.4 billion in 2035

Research Nester's latest report on the "Global Matcha Market: Supply & Demand Analysis, Growth Forecasts & Statistics Report 2026-2035" delivers an in-depth analysis of market dynamics, growth drivers, and region-specific consumption trends. The report segments the market by product type, grade, application, form, distribution channel, and region, emphasizing the rising influence of wellness-focused consumer behavior and the growing integration of matcha in food and beverage innovations. It provides a comprehensive evaluation of key factors, challenges, and emerging opportunities shaping the future of the global matcha industry.

According to a recent study by Research Nester, the global matcha market size is projected to cross USD 5.4 billion by 2035, expanding at a CAGR of 5.6% during the forecast period 2026-2035.

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Growing Demand for Antioxidant-Rich Superfoods to Propel Matcha Market Growth

The global matcha market is expanding at a steady pace due to the growing health concerns, shifting consumer trend towards natural and functional products, and awareness about superfoods that are rich in antioxidants. The adaptability of Matcha within the food and beverages and cosmetic industries remains a source of new opportunities. Customers are attracted to it by the health promoting properties of the product, purifying, increasing the metabolism and providing long lasting energy without the negative effects of caffeine. The increasing popularity of wellness trends and plant-based diets is also fueling market growth. On the same note, the increased availability through the internet sales and specialty stores is increasing the popularity of matcha across the globe.

Key Drivers and Challenges Impacting the Matcha Market

Growth Drivers:
• Increasing health consciousness and demand for antioxidant-rich superfoods
• Rising adoption of matcha-based beverages in cafes and quick-service restaurants
• Expanding applications in functional food, bakery, and personal care sectors
• Premiumization trends and consumer willingness to spend on wellness products

Challenges:
• High cost of production and limited supply of high-quality ceremonial-grade matcha
• Taste preferences and market education barriers in non-traditional regions
• Competition from other herbal teas and emerging superfoods
• Supply chain constraints due to dependency on specific geographic growing regions

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The Regular matcha segment is expected to account for 50.7 % of the overall revenue by 2035, attributed to flexibility in application and ease of storage. Matcha powder is popular for use in drinks, cakes, smoothies, ice creams, and in cosmetics, which makes it suitable for use in several industries. It also enables consumers and manufacturers to regulate concentration and blend characteristics, which leads to product differentiation. Further, the powder form helps in preserving flavor and nutrients for a longer time and has a longer shelf life. While more consumers try matcha in their homes and restaurants look for ways to incorporate matcha into their dishes, the powdered form is the most convenient and efficient.

The North America matcha market is estimated to exhibit significant growth by 2035. owing to the growth in the demand for health and functional beverages. In the U.S., the increasing trend of plant-based nutrition, wellness teas, and natural energy sources is driving matcha sales in cafes, supermarkets, and through e-commerce. Canada is also experiencing a rise in adoption due to the increasing demand for superfoods and clean-label products. Innovative product development and increasing acceptability of flavored matcha drinks make North America an important market for matcha-based products.

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The matcha market is quite saturated and the companies are concentrating on the quality of their products, organic certifications, and distribution channels to occupy more market share. Consumers are focusing on sustainable sourcing, new blends, and innovative formats such as ready-to-drink matcha and food-grade matcha. Other significant factors include branding and storytelling about the product's authenticity and origin. Some of the key players in the matcha market are Accelerated Intelligence, Inc., AIYA Europe GMBH, THE AOI TEA COMPANY, BREAKAWAY MATCHA, DOMATCHA, ENCHA, IPPODO TEA CO., Ito En, Ltd., Marukyu-koyamaen, Matcha Maiden, Midori Spring, Mizuba Tea Co., and Pique. It is evident that these companies are constantly influencing the market through premium products, strategic partnerships, and consumer engagement programs.

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