Gluten-Free Products Market Size Valued at USD 8.20 Billion in 2025, Projected to Reach USD 13.70 Billion by 2034

Gluten-Free Products Market Overview:

Gluten-free products are food and beverage items formulated without gluten, a protein found in wheat, barley, and rye. These products cater to individuals with celiac disease, gluten intolerance, or those who choose gluten-free diets for health and lifestyle reasons. The range includes bakery items, snacks, pasta, cereals, and beverages made from alternative grains like rice, corn, quinoa, and millet. Growing health awareness, the rise in diagnosed gluten sensitivities, and the popularity of clean-label diets are driving the demand for gluten-free products worldwide, making them a mainstream choice beyond just medical necessity.

The global gluten-free products market size was estimated at USD 8.20 billion in 2025 and is anticipated to reach USD 13.70 billion by 2034, growing at a CAGR of 5.9% from 2026-2034. The global gluten-free products market growth is attributed to the widening clinical diagnosis of celiac disease and non-celiac gluten sensitivity, and the adoption of health-conscious, clean-label, plant-based, and "better-for-you" food options.

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Market Dynamics

The expansion of retail and distribution channels has significantly enhanced the accessibility of gluten-free products for customers. Digital platforms have broadened accessibility, enabling marketers to engage directly with health-conscious consumers residing beyond large urban centers. Retailers are progressively assembling specialized gluten-free selections, occasionally aided by digital shelf tags to enhance navigation.

In May 2025, Walker's introduced gluten-free shortbread in Classic, Chocolate Chip, and Ginger & Lemon flavors, utilizing a rice-maize-potato starch blend that emulates the distinctive melt-in-the-mouth softness of their traditional recipe.

The integration of gluten-free options by an increasing number of merchants and foodservice providers is expected to enhance customer uptake, hence bolstering the market's long-term viability.

Market Opportunity

A significant potential exists in the increasing need for verified, reliable gluten-free products that can be scaled into mass-market consumer packaged goods (CPG). Certification by reputable organizations guarantees consumers that products are authentically safe, alleviating worries over cross-contamination and enhancing brand loyalty. Incorporating certified gluten-free alternatives in conventional snacks, prepared meals, or baked goods enables enterprises to cater to both medically dependent and lifestyle-oriented consumers.

In February 2025, Beyond Celiac stated that its new "Global Standard Gluten-Free" trademark supersedes the former certification mark for items intended for the U.S. market.
This amalgamation of trust and reach establishes certified, mass-distributed launches as a formidable development lever for the industry.

Gluten-Free Products Market Segmentation

By Product Type
Bakery & Bread
Pasta & Noodles
Cereals & Breakfast Foods
Snacks & Biscuits
Flour & Baking Mixes
Ready Meals & Frozen Foods
Beverages (including gluten-free beers)

By Form
Dry / Packaged
Fresh / Refrigerated (bread, fresh pasta)
Frozen / Ready-to-heat

By Ingredient Base
Rice-based
Corn-based
Buckwheat / Millet / Sorghum
Legume-based (pea, chickpea)
Mixed composite blends (multi-grain)

By Distribution Channel
Supermarkets / Hypermarkets
Specialty Health Stores / Pharmacies
E-commerce / Marketplaces
Foodservice / Institutional (airlines, hospitals)
Travel Retail / Duty-Free

By Consumer Segment
Clinically required (celiac disease)
Self-reported intolerance / NCGS (non-celiac gluten sensitivity)
Lifestyle / health-seeking consumers

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Key Highlights

By Product Type, Bakery and bread dominate the gluten-free market as they represent the most direct replacement for everyday staples.

According to Form Insight, Dry packaged goods such as crackers, cookies, cereals, and flour mixes dominate the market due to their long shelf life, easy distribution, and affordability.

By Ingredient Base, Rice remains the most widely used ingredient base due to its neutral taste, versatility, and consumer familiarity.

By Distribution Channel, Supermarkets and Hypermarkets lead distribution as they provide visibility, scale, and convenience.

By Consumer Segment, Clinically Required (Celiac Disease) consumer segment leads the market.

Based on region, the global market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America dominates the global market.

Competitive Players

General Mills
Barilla
Schär (Schar)
Kellanova (Kellogg)
Nestlé
Kraft Heinz
Siete Foods
Bob's Red Mill
King Arthur Baking
Bfree
Goodles
Arnott's
Conagra Brands
Mondelez
Ecotone/Isola Bio
Jovial

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Regional Analysis

North America leads the global market for gluten-free products. This expansion is ascribed to heightened knowledge of celiac illness and non-celiac gluten sensitivity, coupled with robust supermarket penetration and the adoption of e-commerce. The FDA's established gluten-free regulations and voluntary labeling guidelines create a definitive regulatory framework that enhances consumer confidence and mitigates lawsuit risks for conforming manufacturers, facilitating extensive consumer packaged goods rollouts and supermarket private labels. The usage of travel retail and foodservice is increasing, further propelling the industry.

Recent Developments

In June 2025, BFree launched its "Dutch Crunch Rolls," a gluten-free and vegan travel-friendly bread. The product is fortified with calcium and vitamins B & D.

In May 2025, the joint venture Kameda LT Foods, between India's LT Foods and Japan's Kameda Seika, launched a new gluten-free snack called "Krispy Hopu" under the Kari Kari brand.

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List of Related Reports:

Frozen Bakery Product Market Size: https://straitsresearch.com/report/frozen-bakery-product-market

Organic Bakery Products Market Size: https://straitsresearch.com/report/organic-bakery-products-market

Bakery Product Market Size: https://straitsresearch.com/report/bakery-product-market

Gluten Free Sugar Syrup Market Size: https://straitsresearch.com/report/gluten-free-sugar-syrup-market

Gluten-Free Baking Mixes Market Size: https://straitsresearch.com/report/gluten-free-baking-mixes-market

Gluten Feed Market Size: https://straitsresearch.com/report/gluten-feed-market

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