Growing Influence Of Digital Marketing On The Marketing Technology Market: Transformative Forces Shaping the Marketing Technology Market Landscape in 2025

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Marketing Technology Market Size Growth Forecast: What to Expect by 2025?_x000D_
The size of the marketing technology market has experienced significant growth in the last few years. Expected to expand from $488.57 billion in 2024 to $589.14 billion in 2025, the compound annual growth rate (CAGR) is estimated to be 20.6%. The growth observed in the historic period is largely due to factors such as digital transformation, the expansion of social media, the advent of automation and personalization, customer relationship management, and the surge in digital marketing._x000D_
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How Will the Marketing Technology Market Size Evolve and Grow by 2029?_x000D_
The market size of marketing technology is anticipated to experience a remarkable rise in the ensuing years. It is projected to expand to $1276.82 billion in 2029, with a compound annual growth rate (CAGR) of 21.3%. Factors contributing to this growth in the forecast period include the boom in e-commerce, the revolution in mobile marketing, the adoption of cloud computing, marketing in the metaverse, and automation of omnichannel marketing. Future trends in the forecast period include the consolidation of the martech stack, focus on sustainability and ethical marketing, further consolidation of the martech stack, development in conversational marketing, and enhancements in voice and visual search marketing._x000D_
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What Drivers Are Propelling the Growth of Marketing Technology Market Forward?_x000D_
The surge in the usage of digital marketing is predicted to fuel the expansion of the marketing technology sector in the future. Digital marketing capitalizes on digital avenues, platforms, and tech-tools for promoting products, services, or brands to an intended demographic. It necessitates employing a range of marketing technologies to bolster the promotion of products, services, or brands via online channels, thereby amplifying its effectiveness, reach, and efficiency in the contemporary digital scenario. For instance, data from IAB UK, a UK-based advertising business, suggests that in 2023, the digital advertising sector expanded by 11% in the previous year, totaling to £29.6 billion (roughly $38.18 billion). Consequently, the escalating application of digital marketing is propelling the progression of the marketing technology sphere._x000D_
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Which Emerging Trends Are Transforming the Marketing Technology Market in 2025?_x000D_
Leading businesses engaged in the marketing technology market are introducing revolutionary AI marketing technologies like AI-driven assistance technologies to spur organizational growth. AI-powered assistance technology refers to software programs utilizing AI to support users, comprehending natural language voice commands through AI algorithms, and fulfilling user tasks. A case in point; in March 2023, US-based tech giant Microsoft Corporation introduced Dynamics 365 Copilot, a novel AI-assisted helper designed to facilitate marketers, customer representatives, and various other users in their operational tasks. This innovative assistant is driven by Microsoft's GPT-3 language model, designed from a diverse text and code dataset. This equips Copilot to understand the context of a conversation, generate text, translate languages, devise distinctive types of creative content, and deliver knowledgeable responses to client questions. Aside from this, it plays a crucial role in crafting marketing material, enhancing marketing campaigns, personalizing marketing messages, and precisely measuring marketing results, thereby escalating the productivity of organizations in all stature._x000D_
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What Are the Key Segments in the Marketing Technology Market?_x000D_
The marketing technologymarket covered in this report is segmented -_x000D_
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1) By Product: Social Media Tools, Content Marketing Tools, Rich Media Tool, Automation Tool, Data And Analytics Tools, Sales Enablement Tools_x000D_
2) By Deployment: On-Premise, Cloud_x000D_
3) By Application: Information Technology And Telecommunication, Retail And E-commerce, Healthcare, Media And Entertainment, Sports And Events, Banking Financial Services And Insurance (BFSI), Real Estate, Other Applications_x000D_
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Subsegments:_x000D_
1) By Social Media Tools: Social Media Management Platforms, Social Listening Tools, Social Media Advertising Tools_x000D_
2) By Content Marketing Tools: Content Creation Tools, Content Distribution Platforms, Content Curation Tools_x000D_
3) By Rich Media Tools: Video Marketing Platforms, Interactive Content Tools, Image Editing Software_x000D_
4) By Automation Tools: Email Marketing Automation, Lead Generation Automation, Campaign Management Tools_x000D_
5) By Data And Analytics Tools: Web Analytics Tools, Customer Analytics Platforms, Marketing Performance Measurement Tools_x000D_
6) By Sales Enablement Tools: Customer Relationship Management (CRM) Systems, Sales Training Platforms, Proposal And Contract Management Tools_x000D_
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Who Are the Key Players Shaping the Marketing Technology Market's Competitive Landscape?_x000D_
Major companies operating in the marketing technology market are Apple Inc., Microsoft Corporation, Amazon Web Services Inc., Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Amdocs, Hubspot Inc., Aptean Inc., Tackle.io, Real Chemistry, Zoho Corporation, Acoustic L.P., ActiveCampaign, Crisp Thinking Group Limited., Adjust GmbH, Tableau Software LLC, Mediafly, Convoso Tech International Pvt. Ltd., SOCi Inc., Artesian Solutions Ltd., WebFX Inc., Share Local Media, Buzzoole, ContentGrow, Fullcircl, SpyFu Inc., Konnect Insights, Evergage._x000D_
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What Geographic Markets Are Powering Growth in the Marketing Technology Market?_x000D_
North America was the largest region in the marketing technology market in 2024. The regions covered in marketing technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa._x000D_
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