United States Oat Milk Market valuation $6 billion by 2030 - Exclusive Report by DatamIntelligence

"The Global Oat Milk Market reached US$ 3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6 billion by 2030. The market is growing at a CAGR of 9.8% during the forecast period 2024-2031." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In September 2025, Oatly unveiled its Barista Edition Oat Milk at major U.S. grocery chains with improved frothing and texture for cafe-quality beverages. The launch aims at expanding oat milk adoption in premium coffee retail and elevates consumer experience.

✅ In August 2025, Califia Farms announced a strategic investment round led by venture capital firms, raising $60 million to scale oat milk production and bolster distribution nationwide. This move accelerates innovation and supports sustainable plant-based dairy growth in the U.S. market.

✅ In July 2025, Chobani debuted its Oat Milk+ Fiber line, featuring added prebiotic fiber for digestive health. The product launch targets health-conscious consumers seeking functional benefits, strengthening Chobani's position in the plant-based dairy space.

✅ In June 2025, Planet Oat launched its first-ever shelf-stable oat milk multipacks for convenience retailers, offering extended shelf life and improved logistics for both online and physical stores. This development furthers oat milk accessibility across diverse retail channels.

Japan: Recent Industry Developments

✅ In September 2025, Kikkoman released a matcha-flavored oat milk blend tailored to Japanese tastes, targeting the café and convenience store market. The launch supports plant-based beverage expansion and consumer preference for unique flavors in Japan.

✅ In August 2025, Oatsu secured a $7 million investment from a Tokyo-based food innovation fund to expand oat milk manufacturing in Japan. The investment fosters R&D for new flavors and increases oat milk availability in leading retail locations.

✅ In July 2025, Morinaga Milk Industry introduced fortified oat milk with added calcium and vitamin D, targeting health-focused consumers and broadening plant-based options in the Japanese dairy sector. The development offers nutritional advantages aligned with local dietary needs.

✅ In June 2025, AEON Group launched a nationwide oat milk campaign featuring eco-friendly packaging and loyalty rewards for sustainable purchases. This initiative enhances consumer engagement and promotes environmentally conscious consumption of plant-based beverages in Japan.

Oat Milk Market: Drivers

The oat milk market is witnessing rapid growth as consumers increasingly seek plant-based, dairy-free alternatives that are nutritious, sustainable, and suitable for lactose-intolerant or vegan diets. Oat milk offers a creamy texture, naturally sweet taste, and a favorable nutritional profile with fiber, vitamins, and minerals, making it popular among health-conscious consumers. Rising awareness of environmental sustainability and the lower carbon footprint of oat milk compared to dairy milk is driving adoption. Technological advancements in processing, fortification, and flavor enhancement are improving taste, shelf life, and nutritional content. Additionally, expanding availability through retail, e-commerce, and foodservice channels is further accelerating market growth.

Integration of oat milk with fortified, flavored, and functional variants is attracting consumers seeking additional health benefits, such as improved gut health, bone strength, or energy. Companies are investing in innovative formulations, sustainable packaging, and scalable production processes to meet growing global demand. Increasing use in coffee, smoothies, cereals, and baking is expanding application opportunities. Partnerships between plant-based brands, cafes, and retailers are enhancing visibility and consumer adoption. With rising health awareness, environmental concerns, and demand for dairy alternatives, the oat milk market is poised for significant and sustained growth in the coming years.

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Oat Milk Market: Major Players

Danone S.A., Pacific Foods, Elmhurst Milked Direct LLC, Lima Foods Srl, Califia Farms, DuClaw Brewing Co., Chobani, Oatly AB, Oath Drinks, and Nestle S.A.

Segment Covered in the Oat Milk Market:

➥ By Type: Flavored, Unflavored

➥ By Packaging Form: Carton, Bottle, Others

➥ By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Online Sales, Others

Research Process:

Both primary and secondary data sources have been used in the Oat Milk Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Oat Milk Market Research Industry:

➠ Who leads the Oat Milk industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Oat Milk market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Oat Milk market growth?
➠ What are the dominant sales and distribution strategies in the Oat Milk industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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