Press release
Emerging Trends to Drive Online Video Platform Market Growth at 21.6% CAGR Through 2029
Online Video Platform
Online Video Platform Market Size Growth Forecast: What to Expect by 2025?
The value of the online video platform market has seen a swift expansion in past years. The market size is projected to escalate from $11.83 billion in 2024 to $14.02 billion in 2025, with a compound annual growth rate (CAGR) of 18.5%. The prevalent growth during the historical period is credited to the escalation in online video usage, the advent of over-the-top (OTT) services, the potential for monetization, the worldwide proliferation of content distribution, content production, and user-generated content (UGC).
How Will the Online Video Platform Market Size Evolve and Grow by 2029?
The market size for online video platforms is predicted to undergo significant expansion over the upcoming years, reaching a staggering figure of $30.62 billion by 2029, with a CAGR of 21.6%. This anticipated increase during the forecast period can be credited to various factors such as the booming popularity of streaming platforms, the incorporation of AI, the rise of virtual functions and live broadcasts, heightened consumption of mobile video content, partnerships, and original content creation. The forecast period is also expected to see notable trends such as improved moderation of content and security protocols, worldwide spread of VOD services, merging of e-commerce with shoppable video content, uptake of superior video compression technologies, and breakthroughs in video analysis and audience intelligence.
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What Drivers Are Propelling the Growth of Online Video Platform Market Forward?
The burgeoning interest in smartphones is predicted to fuel the expansion of the online video platform market. Smartphones are portable devices with mobile connectivity, encompassing multifaceted features such as a camera, internet browser, and high-resolution display. These devices have the capability to run video streaming services, including live streaming features, round-the-clock support, adaptive bit-rate streaming among others, thus serving as an online platform for video playback serving entertainment needs. For example, data from the Groupe Speciale Mobile Association, a UK-based industry association, reveals that there were 229 operational 5G networks globally in January 2023, accompanied by the launch of more than 700 5G smartphone models, including over 200 introduced in 2022. Therefore, the escalating demand for smartphones is a significant propellant for the online video platform market.
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Which Emerging Trends Are Transforming the Online Video Platform Market in 2025?
The online video platform market is experiencing significant changes due to technological innovation. This is a prevalent trend among prominent businesses within the market that are embracing advanced video technology. To illustrate, in September 2022, Minute Media, a digital-first media firm based in the UK, initiated its own supply-side platform (SSP) to improve the link between brands and publishers within the programmatic advertising network. Minute Media's SSP integrates with its proprietary platform, Voltax, which offers video and multimedia publishing-as-a-service, and several external video players, demand wrappers, and some of the world's primary DSPs. These are all connected directly or through programmatic infrastructure provider, BidSwitch, and the network continually expands with new partnerships.
What Are the Key Segments in the Online Video Platform Market?
The online video platformmarket covered in this report is segmented -
1) By Type: Video Processing, Video Management, Video Distribution, Video Analytics, Other Types
2) By Business Models: User Generated Content (UGC) Model, Software As A Service (SaaS) Model, Do It Yourself (DIY) Model
3) By Streaming Type: Live Streaming Type, Video On Demand
4) By Application: Content Creator, Brand And Enterprise
5) By End-User: Media And Entertainment, BFSI, Retail, Education, IT And Telecom, Other End-Users
Subsegments:
1) By Video Processing: Encoding And Transcoding Services, Video Editing Tools, Real-Time Video Processing
2) By Video Management: Content Management Systems (CMS), Digital Asset Management (DAM), Metadata Management
3) By Video Distribution: Content Delivery Networks (CDN), Live Streaming Services, Video Hosting Platforms
4) By Video Analytics: Viewer Engagement Analytics, Performance Metrics And Reporting, Audience Insights And Demographics
5) By Other Types: Video Monetization Solutions, Security And DRM (Digital Rights Management), Interactive Video Features
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Who Are the Key Players Shaping the Online Video Platform Market's Competitive Landscape?
Major companies operating in the online video platform market include International Business Machines Corporation, YouTube LLC, TwentyThree ApS, Akamai Technologies Inc., MediaMelon Inc., SproutVideo LLC, Ziggeo Inc., Vimeo Inc., VideoBloom Inc., Edgio Inc., Dailymotion SA, Brightcove Inc., Comcast Technology Solutions, SpotX Inc., Longtail Ad Solutions Inc., Dalet Digital Media Systems USA Inc., Vidyard Inc., Kaltura Inc., Wistia Inc., Pixability Inc., Livestream LLC, Vplayed Inc., Dacast Inc., Endavo Media & Communications Inc., Cincopa Ltd., Frame.io Inc., Panopto Inc., Niche Video Media LLC, Ensemble Video Platform
What Geographic Markets Are Powering Growth in the Online Video Platform Market?
North America was the largest region in the online video platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global online video platform market during the forecast period. The regions covered in the online video platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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