United States Plant-based Meat Market worth $21.7 billion by 2031 - Exclusive Report by DatamIntelligence

"Global Plant-based Meat Market reached USD 5.6 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 21.7 billion by 2031. The market is expected to exhibit a CAGR of 20.2% during the forecast period (2024-2031)." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In October 2025, Impossible Foods' CEO acknowledged that the plant-based meat industry made critical marketing mistakes that contributed to declining sales and waning popularity. The company is now shifting its focus to taste and quality to appeal to a broader consumer base.

✅ In October 2025, Beyond Meat's stock plummeted over 56% following an early settlement on a convertible debt exchange offer. The company issued new shares and notes to reduce its substantial debt, aiming to cut over $800 million in debt.

✅ In May 2025, U.S. retail sales of plant-based meat fell 7.5% to $1.13 billion, with units down 10%. This decline reflects a broader market correction following early hype and changing consumer preferences.

✅ In May 2025, Hain Celestial Group announced the withdrawal of its Yves Veggie Cuisine products from the market, citing a decline in the "meat-free" category over several years.

Japan: Recent Industry Developments

✅ In August 2025, Japan's Ministry of Economy, Trade and Industry announced a comprehensive hydropower development plan. The initiative aims to increase the country's hydropower capacity by 20% by 2030, focusing on upgrading existing facilities and exploring new sites.

✅ In June 2025, Japan's government allocated ¥50 billion to support the development of small-scale hydropower projects in rural areas. The funding aims to promote local energy production and reduce dependence on fossil fuels.

Plant-based meat Market: Drivers

The plant-based meat market is witnessing robust growth, driven by increasing consumer awareness of health, sustainability, and ethical concerns associated with traditional meat consumption. Plant-based meat products, made from soy, pea, wheat, and other protein-rich sources, provide alternatives that mimic the taste, texture, and nutritional profile of conventional meat while reducing environmental impact. Advances in food technology, extrusion processes, and flavor optimization are enhancing product quality, palatability, and consumer acceptance. Expansion of retail, foodservice, and e-commerce channels, coupled with rising adoption in restaurants and fast-food chains, is further fueling market growth. Growing interest in vegan, flexitarian, and protein-rich diets is driving consumer demand for innovative plant-based meat solutions.

Leading companies, including Beyond Meat, Impossible Foods, Quorn, and Nestlé, are actively developing a wide range of plant-based meat products, from burgers and sausages to nuggets and minced alternatives. Research into novel protein sources, hybrid formulations, and clean-label ingredients is expanding product offerings and improving nutritional profiles. Strategic collaborations between food tech startups, ingredient suppliers, and global food brands are accelerating commercialization and global market penetration. Increasing emphasis on sustainable food production, climate-conscious consumption, and healthy lifestyle choices is boosting adoption across consumer segments. With continuous innovation, growing environmental and health awareness, and expanding distribution channels, the plant-based meat market is poised for sustained global growth.

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Plant-based meat Market: Major Players

Beyond Meat, Impossible Foods Inc., Amy's Kitchen, Inc., Garden Protein International, Inc., Quorn Foods, Inc., Lightlife Foods, MorningStar Farms (The Kellogg Company), Tofurky, VBites Foods Limited, and Before the Butcher.

Segment Covered in the Plant-based meat Market:

➥ By Product: Sausages, Burgers, Crumbles, Nuggets, Meatballs, Others

➥ By Meat Type: Pork, Beef, Chicken, Fish

➥ By Source: Soybeans, Wheat, Quinoa, Peanut, Oats, Others

➥ By End User: Retail, HORECA (Hotels, Restaurants, Cafes)

Research Process:

Both primary and secondary data sources have been used in the Plant-based meat Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Plant-based meat Market Research Industry:

➠ Who leads the Plant-based meat industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Plant-based meat market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Plant-based meat market growth?
➠ What are the dominant sales and distribution strategies in the Plant-based meat industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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