Press release
Key Trends Reshaping the Visual Effects Market: Revolutionizing Visual Effects By The Rise Of AI-Powered Green Screens In The Film And Television Industry Industry Transformation
Visual Effects Market
Visual Effects Market Size Growth Forecast: What to Expect by 2025?
The growth of the visual effects market has been robust in the recent past. The market, which is valued at $11.55 billion in 2024, is projected to rise to $12.48 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.0%. Factors attributing to this substantial growth in the historic phase include expectations around user experience, budget allocations and investment inflows, the rise of digital streaming platforms, skill enhancement, and growing demands from the film and entertainment industry.
How Will the Visual Effects Market Size Evolve and Grow by 2029?
The marketplace for visual effects is anticipated to undergo a swift expansion in the coming years. It is projected to reach a value of $19.31 billion by 2029, showing a compound annual growth rate (CAGR) of 11.5%. This future growth can be linked to factors such as changes in how content is consumed, the rise of streaming platforms, advancements in augmented and virtual reality technologies, global reach of media content, and an increased preference for lifelike visuals. Some of the notable trends expected within this growth period involve a combination of practical and digital effects, sustainable production methods, personalization, customization, remote collaboration tools, user-generated visual effects content, and a focus on environmental and climate issues.
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What Drivers Are Propelling the Growth of Visual Effects Market Forward?
The surge in the utilization of digital video streaming platforms is predicted to propel the growth of the visual effects industry. These streaming platforms provide video content to users remotely via the internet. Visual effects software serves to create animations, produce special effects, and allow the incorporation of digital elements into films. As the demand for digital video streaming services escalates, there would be a corresponding need for top-quality visual effects for movies and TV shows, thus stimulating the expansion of the market. For instance, Netflix, a US-based subscription video streaming company, noted in its 2022 quarterly report that they had added 2.41 million global subscribers to their video streaming service in Q3 of 2022, resulting in a total of 223.09 million subscribers worldwide and accomplishing 4.50 million subscribers in Q4 and Q5 of the same year. Consequently, the increased usage of digital video streaming platforms serves as a significant propellant of the visual effects market.
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Which Emerging Trends Are Transforming the Visual Effects Market in 2025?
Technological progressions are becoming increasingly prominent trends in the visual effects marketplace. Main players in this sector are concentrating on the creation of AI-enabled solutions to cement their standing. As an illustration, Netflix Inc, a subscription-based streaming service from the US, rolled out an AI-backed green screen in July 2023. This AI-led innovation aims to refine visual effects by making them more true-to-life and precise in real-time, achieving better results in less time compared to conventional green screens. The introduction of the magenta green screen, giving a faster and more accurate process for producing visual effects, signifies the noteworthy progress artificial intelligence has achieved in the film and television sectors.
What Are the Key Segments in the Visual Effects Market?
The visual effectsmarket covered in this report is segmented -
1) By Type: Matte Painting, Simulation FX, Compositing, Motion Capture, Character And Creature Animation, Concept Art, Previs Or Pre-visualization, Other Types
2) By Component: Software, Hardware, Services
3) By Application: Movies, Advertisements, TV Shows, Gaming
Subsegments:
1) By Matte Painting: Digital Matte Painting, Traditional Matte Painting, Photo-Based Matte Painting
2) By Simulation FX: Fluid Simulation, Particle Effects, Rigid Body Dynamics
3) By Compositing: 2D Compositing, 3D Compositing, Color Correction And Grading
4) By Motion Capture: Optical Motion Capture, Inertial Motion Capture, Performance Capture
5) By Character And Creature Animation: 2D Animation, 3D Animation, Rigging And Skinning
6) By Concept Art: Character Design, Environment Design, Prop Design
7) By Previs Or Pre-Visualization: Storyboarding, 3D Previs, Animatics
8) By Other Types: Special Effects Makeup, Visual Effects For Live Events, Augmented Reality Effects
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Who Are the Key Players Shaping the Visual Effects Market's Competitive Landscape?
Major companies operating in the visual effects market are Digital Domain Holdings Limited, Rodeo FX Inc., Hydraulx Visual Effects Inc., Sony Pictures Entertainment Inc., Technicolor SA, Deluxe Media Inc., Blackmagic Design Pty. Ltd., Foundry Visionmongers Limited, Zoic Studios LLC, Animal Logic Pty Ltd., RE:Vision Effects Inc., Video Copilot and Final Image Inc., Framestore Group Limited, Deluxe Entertainment Services Group Inc., Lucasfilm Ltd., BUF Compagnie, The Moving Picture Company Limited, Cinesite Visual Effects Studio Limited, ImageWorks Inc., Double Negative Visual Effects Limited, Scanline VFX Inc., Animal Logic, Weta Digital Limited, The Mill Film, MPC Limited, Method Studios Inc., Pixomondo GmbH
What Geographic Markets Are Powering Growth in the Visual Effects Market?
North America was the largest region in the visual effect market in 2024. The regions covered in the visual effects market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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