United States Vehicle Subscription Market is expected to reach USD 18.2 billion by 2030 | Major key players - Avis Budget Group, The Hertz Corporation, Volvo Car Corporation.

Market Size and Growth:

The Global Vehicle Subscription Market reached USD 3.2 billion in 2022 and is expected to reach USD 18.2 billion by 2030, growing with a CAGR of 24.2% during the forecast period 2024-2031.

The Vehicle Subscription Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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The Vehicle Subscription Market refers to a business model where consumers pay a recurring fee to access a range of vehicles without ownership. Subscriptions typically include insurance, maintenance, and roadside assistance, offering flexibility to switch or upgrade vehicles. This market caters to changing consumer preferences for convenience, cost-effectiveness, and a hassle-free alternative to traditional car ownership.

Industry Recent Developments:

United States:

✅ October 2025: There continues to be a strong preference among US consumers, especially millennials and Gen Z, for flexible and hassle-free vehicle subscription plans that bundle insurance, maintenance, and technology upgrades, reflecting changing urban mobility preferences.

✅ September 2025: The US vehicle subscription market is growing rapidly with increasing adoption of electric vehicles (EVs) in subscription services, driven by digital platform advancements and OEM and third-party provider offerings.

✅ August 2025: The third-party provider segment is the fastest growing in the US market, capitalizing on flexible subscription tiers and expanding beyond luxury vehicle models to appeal to broader consumer groups.

Japan:

✅ October 2025: Toyota introduced the all-new Crown Estate under its KINTO subscription service, reinforcing the growth of flexible vehicle ownership models in Japan.

✅ September 2025: The Japanese market sees a strong shift in consumer behavior, particularly among urban dwellers and younger populations, favoring subscriptions for cost transparency, convenience, and avoiding traditional high costs of ownership, including inspections, insurance, and parking.

✅ August 2025: Growing urbanization and digitalization in Japan continue to fuel demand for flexible vehicle subscription services, with subscriptions integrating maintenance, insurance, and taxes for hassle-free user experiences.

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Major Key Players:

Sixt
Avis Budget Group
Lyft, Inc.
Arval BNP Paribas Group
The Hertz Corporation
ORIX Auto Corporation
Volvo Car Corporation
ALD Automotive
Carvolution
Mercedes Benz.

Key Growth Drivers:

Shift Toward Flexibility and "Access Over Ownership":

Consumers especially millennials and Gen Z are increasingly favoring vehicle access without the financial and maintenance burdens of car ownership. Subscription models offer the convenience of switching vehicles, flexible terms, and bundled services like maintenance and insurance, aligning with modern, on-demand lifestyles.​

Digitalization and Technological Advancements:

The adoption of mobile apps, AI-driven booking systems, telematics, and data analytics has enhanced the efficiency and user experience of subscription services. These digital platforms enable personalized offerings, real-time tracking, and scalability, making subscription programs more attractive and accessible to tech-savvy consumers.​

Rising Costs of Vehicle Ownership and Sustainability Push:

Increased vehicle prices, insurance premiums, and urban congestion have made ownership less appealing. Simultaneously, subscription models support access to electric and hybrid vehicles, which aligns with global sustainability goals and government emission regulations, further fueling demand across urban markets.

Segments Covered in the Vehicle Subscription Market:

By Type: Single Brand Subscription, Multi Brand Subscription.

By Service Provider: OEM/Captives, Third Party Providers.

By Subscription Period: 1 to 6 Months, 6 to 12 Months, More than 12 Months.

By Vehicle Type: IC Engine Vehicle, Electric Vehicle, Others.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Vehicle Subscription market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Vehicle Subscription Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The Global Vehicle Subscription market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Vehicle Subscription Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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