United States Pet Obesity Management Market 2025 | Growth Drivers, Competitive Landscape & Investment Opportunities

Market Size and Growth

The global pet obesity management market is experiencing unprecedented growth as awareness of pet health escalates worldwide. With the global market reaching US$ 1.7 billion in 2023 and projected to attain US$ 3.1 billion by 2031, growing at a CAGR of 6.8% during 2024-2031, this sector is becoming a focal point for veterinary care providers, pet nutrition companies, and pet owners alike. The rise in pet obesity, particularly among dogs and cats, has prompted a surge in innovative interventions ranging from specialized diets to advanced medical treatments, ensuring pets lead healthier, longer lives.

Key Development:

United States: Recent Industry Developments

✅ August 2025 - Biotech firm Okava, in collaboration with Vivani Medical, announced trials for OKV-119, a weight management implant for dogs. This implant mimics the effects of GLP-1 medications like Ozempic, aiming to regulate appetite and promote weight loss.

✅ July 2025 - Glacial Freeze Dry acquired Foodynamics, a manufacturer of private label freeze-dried human-grade whole foods for dogs and cats, in August 2025 for an undisclosed sum. This acquisition aims to expand Glacial Freeze Dry's product offerings in the pet obesity management marke

✅ February 2025 - Loyal, a San Francisco-based biotech start-up, reached a significant milestone with its anti-aging pill for dogs. The FDA certified the pill as having a "reasonable expectation of effectiveness" in extending the lifespan of senior dogs, with a target launch by the end of 2025.

Japan: Recent Industry Developments

✅ July 2025 - Royal Canin Japan launched the "Healthy Weight" campaign, running until July 31, 2025. This initiative included vet-partnered weight-loss challenges and owner education, aiming to boost clinic-led obesity interventions.

✅ May-July 2025 - Purina Institute conducted a webinar series focused on practical strategies for veterinary professionals in Japan and the region. The sessions aimed to support vet education on pet weight management.

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Rising Demand for Pet Obesity Solutions

The increasing humanization of pets, combined with sedentary lifestyles and overfeeding, has contributed to a global spike in pet obesity. Experts estimate that overweight pets are prone to a variety of health issues, including diabetes, cardiovascular complications, and joint disorders. Pet owners are becoming more proactive, seeking preventive care and treatment strategies to maintain optimal pet wellness.

Nutritional counseling, exercise programs, and prescription diets are now being offered alongside pharmaceutical interventions to address the obesity crisis in companion animals. Veterinary clinics and pet specialty stores are playing a pivotal role in ensuring these solutions reach consumers efficiently.

Market Segmentation Overview

➥ Product Type

The product type segment holds a dominant position in the pet obesity management market, with approximately 54.3% market share. Within this segment, food supplements play a crucial role, offering essential nutrients like fiber, omega-3 fatty acids, and L-carnitine to facilitate weight loss and support metabolism. These supplements not only promote satiety but also aid in joint health and mobility for overweight pets.

Meanwhile, pharmaceutical interventions such as Slentrol and Yarvitan offer targeted solutions for pets struggling with obesity, providing clinical-grade weight management under veterinary supervision.

➥ Animal Type

Obesity is most prevalent among dogs and cats, the primary beneficiaries of targeted weight management solutions. Dogs dominate the market due to their widespread ownership and higher incidence of lifestyle-related obesity. Cats follow closely, with specialized dietary supplements and prescription drugs catering to their unique metabolic needs. The "others" category, encompassing small mammals and exotic pets, is emerging but represents a smaller fraction of the market.

➥ Distribution Channel

Distribution channels are increasingly diversified, with pet specialty stores and e-commerce platforms capturing the majority of sales. Pet owners now prefer the convenience of online purchases, often accompanied by expert guidance on product selection. Other channels, including veterinary clinics and general retail, complement these sales avenues, ensuring broad market penetration.

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Regional Insights: USA and Japan

United States Market

North America, particularly the U.S., dominates the global pet obesity management market, accounting for 38.4% of total market share. In recent developments, Akston Biosciences Corporation, in collaboration with Energesis Pharmaceuticals, Inc., launched a companion animal obesity drug in August 2024. This innovative solution promotes natural calorie burning and energy utilization, aiming to reduce the likelihood of weight rebound post-treatment.

The U.S. market continues to thrive due to favorable insurance policies, growing pet populations, and heightened awareness of obesity-related health risks among pets. Strategic investments, partnerships, and product innovations are expected to further accelerate market growth in the coming years.

Japan Market

Japan has emerged as a rapidly growing market in the Asia-Pacific region. Increasing urbanization, rising disposable incomes, and heightened awareness of pet wellness are fueling demand for specialized diets and obesity management drugs. Recent industry trends indicate a surge in e-commerce sales for pet nutrition products, coupled with veterinary initiatives to educate pet owners about preventive care. Mergers and acquisitions in Japan are also driving technological advancements and the introduction of premium obesity management solutions.

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Top Players Shaping the Market

➥ Pedigree

A globally recognized brand, Pedigree continues to lead the market with innovative nutritional solutions. Its range of weight management products is backed by extensive research on canine health, focusing on obesity prevention and management. Pedigree's commitment to quality and nutritional excellence ensures consistent consumer trust worldwide.

➥ Hill's Pet Nutrition, Inc.

Hill's Pet Nutrition is renowned for its clinically formulated diets that address obesity and other health concerns in pets. With a focus on science-driven solutions, Hill's provides veterinary-recommended products that include prescription diets and functional supplements, contributing significantly to the global pet obesity management market.

➥ Nestlé Purina

Nestlé Purina has a strong presence across North America and Asia-Pacific, offering both food supplements and therapeutic diets. The company's commitment to research and development has resulted in innovative products that improve metabolic health in overweight pets, catering to both dogs and cats.

➥ AuxThera, LLC

AuxThera specializes in advanced pharmaceutical interventions for pet obesity. Their products, including novel therapeutic drugs, are designed to enhance metabolism and facilitate healthy weight loss in companion animals. AuxThera's focus on precision medicine is driving innovation within the pet obesity management sector.

➥ Blue Buffalo Co., Ltd

Blue Buffalo combines premium pet nutrition with natural ingredients targeting weight control and overall wellness. Their emphasis on high-quality, balanced diets has made them a trusted brand among pet owners seeking sustainable obesity management solutions.

Other notable players include Pfizer Inc., ROYAL CANIN SAS, Pet-AG, Inc., and Vivaldis, each contributing to product innovation, regional expansion, and strategic collaborations in the market.

Conclusion

The global pet obesity management market is poised for sustained growth, driven by rising pet adoption, increased awareness of obesity-related health risks, and a surge in innovative products. With North America leading the market and Japan emerging as a key growth region, stakeholders have significant opportunities to expand their presence through strategic partnerships, technological innovation, and targeted marketing initiatives.

As pets increasingly become integral members of households worldwide, the importance of proactive weight management solutions cannot be overstated. Companies that leverage scientific insights, product innovation, and consumer education will be well-positioned to capture market share and shape the future of pet health globally.

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