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What Is Driving Global Video Processing Platform Market Growth in 2025: The Role of Growing Internet Users Drive Video Processing Platform Market
Video Processing Platform Market
Video Processing Platform Market Size Growth Forecast: What to Expect by 2025?
In recent times, the market size for video processing platforms has experienced swift growth. The rise is anticipated to shift from $8.96 billion in 2024, and upsurge to $10.34 billion in 2025 at a compound annual growth rate (CAGR) of 15.4%. Factors that contributed to the growth during the historic period include higher disposable incomes, simplified knowledge accessibility, rapid acceptance of technology-based goods, greater use of video content for a range of applications, emerging streaming services, social media, and the rise of e-learning.
How Will the Video Processing Platform Market Size Evolve and Grow by 2029?
In the coming years, the market size for the video processing platform is projected to experience tremendous growth. Its value is set to reach $21.72 billion by 2029 at a compounded annual growth rate (CAGR) of 20.4%. This predicted increase during the forecast period can be traced back to factors such as a high degree of internet penetration, a flourishing ecosystem of digital content, a rising focus on live and real-time video, a boost in remote cooperation and video conferencing, and a growing appetite for 4K and ultra-high-definition (UHD) video. Noteworthy trends during the prediction period encompass the use of edge computing in video processing, the transition towards cloud-based solutions for video processing, evolution of streaming technologies with low-latency video, enhancements in video analytics and content recognition, and the advent of 5g technology for improved video transmission.
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What Drivers Are Propelling the Growth of Video Processing Platform Market Forward?
The surge in internet users worldwide is predicted to fuel the expansion of the video processing platform industry during the projected period. Given the significant role the internet plays in the day-to-day lives of a considerable percentage of the global population, deeply ingrained in digital technologies, this is not surprising. Through their standard features and multiple revenue-generating strategies, cloud-based video processing technologies facilitate video service operators. Moreover, they support the incorporation of on-demand video, multiscreen video infrastructure, television capabilities, and various formats. For example, the National Center for Biotechnology Information, a US governmental agency, reported in March 2023 that about 5.2 billion people or 66% of the world's population were active internet users in 2022, with Asia leading in terms of number. Consequently, the rise in the number of internet users is driving the growth of the video processing platform market.
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Which Emerging Trends Are Transforming the Video Processing Platform Market in 2025?
Top players in the video processing platform market are keen on creating innovative analytics tools such as the VX Software Platform to boost content management and offer customized viewing experiences. Respectively, VX Software Platform is a sturdy video processing solution providing real-time coding and trans-coding functionalities for superior streaming and broadcasting quality. Particularly, in August 2024, the Norway-based firm Appear AS, renowned for its state-of-the-art solutions for video transport and streaming in media and broadcast sectors, introduced the VX Media Processing Software Platform, integrating hardware power with the flexibility of the Cloud. The groundbreaking VX open platform from Appear optimizes broadcast workflows by enhancing agility and adaptability needed for next-gen software creation. It also accommodates live-action contribution across a diversity of formats including AVC and HEVC, coupled with efficient content distribution via cutting-edge SRT applications. Furthermore, the incorporation with Prometheus and Grafana facilitates real-time system monitoring, enabling broadcasters to swiftly modify and regulate their production procedures.
What Are the Key Segments in the Video Processing Platform Market?
The video processing platformmarket covered in this report is segmented -
1) By Component: Hardware, Platform, Services
2) By Deployment Type: Public Cloud, Private Cloud, Hybrid
3) By Application: Video Upload And Ingestion, Dynamic Ad Insertion, Video Transcoding And Processing, Video Hosting, Content Rendering, Other Applications
4) By Industry: Media And Entertainment, Defense, Government Or Homeland Security, Other Industries
Subsegments:
1) By Hardware: Video Processing Units (VPUs), Video Encoders And Decoders, Storage Devices, Capture Cards
2) By Platform: Cloud-Based Video Processing Platforms, On-Premises Video Processing Solutions, Integrated Video Processing Software
3) By Services: Installation And Setup Services, Maintenance And Support Services, Consulting Services, Training And Education Services
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Who Are the Key Players Shaping the Video Processing Platform Market's Competitive Landscape?
Major companies operating in the video processing platform market include Imagine Communications Ltd., MediaKind Pvt. Ltd., Ateme S. A., Kaltura Inc., Vantrix Corporation, Amagi Corporation, Apriorit Inc., BASE Media Cloud, Blazeclan Technologies Pvt. Ltd., Pixel Power Ltd., InPixal, Surf Communications Solutions Ltd., KritiKal Solutions Inc., Morpho Inc., Amazon Web Services Inc., Apple Inc., Cisco Systems Inc., Google LLC, Netflix Inc., Brightcove Inc., Comcast Cable Communications Management LLC, Endavo Media & Communications Inc., Longtail Ad Solutions Inc., MediaMelon Inc., Ooyala Inc., Panopto Inc., SeaChange International, Harmonic Inc., Synamedia Inc., Avid Technology Inc., Evertz Technologies Limited, Edgio Inc., Sparkhouse, Casual Films Limited, Lemonlight Media, VeracityColab
What Geographic Markets Are Powering Growth in the Video Processing Platform Market?
North America was the largest region in the video processing platform market in 2024. The regions covered in the video processing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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