Press release
P3 Jets Launches PorterLifestyle: An All-in-One Travel and Lifestyle Membership for UHNW Clients
Nashville, TN - Today, private aviation leader P3 Jets announces the launch of PorterLifestyle, a fully integrated, travel and lifestyle system designed to meet the evolving needs of modern, ultra-high-net-worth travelers and families. Built on decades of firsthand luxury expertise, PorterLifestyle is not a concierge service but a true lifestyle design service, tailored to simplify lives and elevate every journey from curated itineraries to elevated layovers, and exclusive access to premier global events."After we secured the jet or yacht, clients kept asking the same question: can you also handle everything else?" said Dan Naaman, CEO of P3 Jets. "They weren't asking for another service. They were asking for life to be made easier. That's what PorterLifestyle is, a simpler, smarter way to experience the world."
This comprehensive, high-touch membership service is designed for modern travelers seeking seamless support across every aspect of their lifestyle. Each member is paired with a Dedicated Senior Lifestyle Designer who is available 24/7 and creates personalized travel and cultural experiences, and handles all logistics behind the scenes. Members benefit from below-market first and business class fares, priority booking across P3Jets, PorterYachts, and PorterGT, and access to exclusive partner-only experiences. The membership also includes:
Bespoke Itineraries: Custom-designed travel that blends luxury, cultural depth, and sustainability, with PorterLifestyle managing every detail from private excursions to Michelin-Starred dining
Premier Event Packages: White-glove access to global cultural and sporting events such as Formula 1, the Super Bowl, Art Basel, and more
Curated Member Events: Signature experiences designed around shared passions, from songwriting sessions with Grammy Award-winning song writers to gastronomy-focused gatherings featuring private dinners with world-renowned chefs.
Pitstop Escapes: Turning layovers or refueling stops into curated 24-48 hour adventures in destinations like Iceland, Italy, or Croatia
Beyond travel, members enjoy access to curated lifestyle services including dining, wellness, family planning, and milestone event production such as private celebrations and brand collaborations. Each membership includes a quarterly Time Audit to measure hours saved and value delivered, along with an annual lifestyle strategy review with Porter leadership to ensure services evolve with the member's goals.
"We handle everything from private charters and villas to cultural experiences and curated adventures with precision, and care," said Joe Naaman, CEO of PorterLifestyle. "Whether it's a multi-generational trip across continents or a last-minute weekend escape, our role is to remove the friction so our members can simply show up and enjoy. At the core, we're helping them reclaim their most valuable resource: time."
Led by CEO Joe Naaman, a veteran in luxury travel, strategic consulting, and global lifestyle management, PorterLifestyle was born from both personal insight and decades of experience serving the world's most discerning clients. Naaman has visited more than 80 countries, speaks four languages fluently, and has studied seven, giving him a deep cultural fluency that informs every journey PorterLifestyle curates. With a 20+ year career that includes leading travel and tourism strategy at Skift Advisory and Twenty31 Consulting, directing global expansion for DeBirs Yachts, and advising governments and global firms as a consultant with Booz Allen Hamilton, Naaman brings a rare blend of vision and execution to the luxury space. From jets and yachts to villas, cultural experiences, wellness, and hard-to-access events, the Porter team understands not just how to book but how to orchestrate a life of seamless movement and meaningful moments.
PorterLifestyle is expanding its portfolio of ultra-high-end offerings through upcoming partnerships with Skylark, the insider authority on the world's most exceptional luxury hotels - pairing human expertise with cutting-edge technology, The GR8 Experience, which delivers bespoke access to the world's most exclusive events and experiences, and a partner that is a curator of world-class global golf experiences. Together, these collaborations will offer clients access to iconic events like Formula 1, curated global golf journeys, and one-of-a-kind adventure experiences, all brought together through PorterLifestyle's new ultra-luxe trip design service.
As luxury travelers lean further into experiences, time together, and purpose, PorterLifestyle offers not just access but clarity. Membership helps clients reclaim their most precious resource: time. Whether it's a cultural deep-dive or a quiet moment with family, the answer is always the same: just ask and PorterLifestyle's dedicated team will make it happen. Because it's not about wealth. It's about time.
To learn more about PorterLifestyle or to apply for membership, visit https://www.porterlifestyle.com/.
-PorterLifestyle
-900 Shenandoah Dr
Brentwood, TN 37027
-Press Contact- Caitlin Sawyer - PR@sawyerstratefy
About PorterLifestyle
PorterLifestyle is a members-only, integrated travel and lifestyle service that orchestrates all aspects of life, from private aviation and luxury accommodations to events, wellness, and security. As a division of the Porter ecosystem, it is designed for those who seek time, not just experiences.
About P3 Jets
P3 Jets is a luxury travel company redefining private aviation through an integrated approach to bespoke travel across air, land, and sea. Formerly known as PorterJets, the brand relaunched in 2025 with an expanded portfolio of services that includes private jet charters, jet cards, premium ground transportation, luxury yacht access, and curated lifestyle experiences. With a dedicated Lifestyle Design Team and industry-first tools like the Jet Card Comparison Tool, P3 Jets delivers seamless, end-to-end journeys tailored to the needs of discerning travelers. Headquartered in Nashville, P3 Jets operates globally, offering white glove service and transparent pricing to a new generation of luxury clients.
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