Press release
US Frozen Food Market to Surpass USD 132.6 Billion by 2030 as Healthy, Convenient Options Drive Demand
U.S. Frozen Food Market
Manufacturers are responding to consumer demand for clean-label, organic, gluten-free, and plant-based products through product innovation. Advances in freezing technology have improved nutritional retention, taste, and texture, influencing positive market perception. Regionally, the Southeast currently holds a significant share, with the South Central region showing rapid growth as retailers expand frozen food offerings, including culturally inspired and organic products.
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Key Highlights from the Report
➤ US frozen food market to grow at 8.1% CAGR, reaching USD 132.67 billion by 2030.
➤ Frozen meals hold the largest share at 34.6% in 2024, driven by convenience demand.
➤ Frozen snacks segment projected to grow fastest with 11.6% CAGR from 2025-2030.
➤ Traditional grocery stores account for 36.8% of sales; online sales rising at 12.3% CAGR.
➤ Southeast US region leads with 16.2% share; South Central region expanding at 10.6% CAGR.
➤ Innovation in packaging and freezing technology enhancing product quality and customer appeal.
Market Segmentation
By product, frozen meals dominate due to busy lifestyles and the need for convenient solutions that reduce waste, especially in urban, working populations. Frozen snacks represent the fastest-growing category, benefiting from e-commerce reach, social media food trends, and launches of healthier snacks with reduced fat, sugar, and sodium.
By distribution channel, traditional grocery stores still lead sales, offering a broad selection of frozen food items, including meals, snacks, and desserts. The online segment is growing rapidly as digital retail platforms cater to time-pressed consumers with quick purchase options and wide variety, supported by expanding internet connectivity nationwide.
Regional Insights
The Southeast region recorded 16.2% market share in 2024, driven by growing acceptance of ready-to-eat meals among working households and enhanced freezing technology. The South Central US region's projected CAGR of 10.6% reflects increasing demand from cost-conscious families and younger demographics seeking convenient, multicultural frozen offerings. Urban areas in the Northeast and West regions continue to push demand for plant-based and premium frozen products, while California's market benefits from strong retailer and brand innovation.
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Market Dynamics
Market Drivers
Changing lifestyles and time scarcity, coupled with consumer demand for convenient, healthy, and sustainable food options, support market expansion. Technological improvements in freezing preserve taste and nutritional value, boosting consumer confidence.
Market Restraints
Competition from fresh and refrigerated products may limit growth in certain segments, with price sensitivity in lower-income demographics influencing buying decisions.
Market Opportunities
Emerging opportunities lie in premiumization, multicultural flavors, plant-based meals, and innovative formats. E-commerce expansion and advanced packaging technologies will continue to broaden accessibility and enhance product appeal.
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Reasons to Buy the Report
✔ Comprehensive US frozen food market forecast through 2030 with CAGR insights.
✔ Detailed breakdown by product type, distribution channel, and region.
✔ Analysis of lifestyle and technology trends shaping demand.
✔ Competitive landscape profiles with leading and emerging brands.
✔ Identification of high-growth categories including snacks and plant-based meals.
Frequently Asked Questions (FAQs)
◆ How big is the US frozen food market in 2024 and what is the forecast for 2030?
◆ Which frozen food category holds the largest market share in the US?
◆ What is the projected growth rate of online frozen food sales?
◆ Who are the leading players in the US frozen food industry?
◆ Which region is expected to dominate the US frozen food market through 2030?
Company Insights
Unilever PLC
Nestlé S.A.
General Mills, Inc.
Nomad Foods Ltd.
Tyson Foods Inc.
Conagra Brands Inc.
Wawona Frozen Foods
Bellisio Parent, LLC
McCain Foods
The Kraft Heinz Company
Recent Developments:
October 2024: Nestlé S.A. launched Mexican and Asian frozen meals under the Tapatío and Mings brands, introducing bold, fusion flavors to US consumers.
September 2024: Authentic Asia introduced single-serve frozen meals with innovative two-tray packaging to retain taste and texture for at-home preparation.
Conclusion
The US frozen food market is poised for sustained expansion, backed by evolving lifestyle patterns, convenience demand, and technological innovation. As healthier, clean-label, and culturally diverse products gain traction, companies are innovating to meet consumer expectations in both traditional retail and online channels. With frozen meals leading and frozen snacks emerging as a high-growth segment, the market is set to cross USD 132.67 billion by 2030, reinforcing its position as a staple in American households.
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Mr. Sai Kiran
DataM Intelligence 4market Research LLP Ground floor
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USA: +1 877-441-4866
Email: Sai.k@datamintelligence.com
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About Us
DataM Intelligence 4Market Research is a comprehensive market intelligence platform offering syndicated and customized reports along with expert consulting across multiple industries, including chemicals, healthcare, agriculture, food & beverages, and more. With extensive experience and a strategy-focused approach, DataM provides businesses and individuals with reliable market insights, statistical forecasts, and personalized research solutions to help them make informed decisions and successfully bring innovations to market.
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