Australia Two-Wheeler Market: Industry Trends, Share, Size, Growth, Opportunity | 2025-2033

Australia Two-Wheeler Market Overview

Market Size in 2024: USD 2.77 Billion
Market Size in 2033: USD 4.79 Billion
Market Growth Rate 2025-2033: 6.27%

According to IMARC Group's latest research publication, "Australia Two-Wheeler Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Australia two-wheeler market size was valued at USD 2.77 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.79 Billion by 2033, exhibiting a CAGR of 6.27% during 2025-2033.

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How AI is Reshaping the Future of Australia Two-Wheeler Market

• Revolutionizing Safety Features: AI-powered systems are transforming rider safety through advanced technologies like anti-lock braking systems, traction control, and adaptive headlights that automatically adjust to road conditions, making motorcycles and scooters significantly safer for Australian riders navigating diverse terrains from urban streets to outback trails.
• Enhancing Connected Riding Experiences: Artificial intelligence is enabling smart dashboards, Bluetooth-enabled helmets, and GPS-based navigation systems that provide real-time traffic updates, weather alerts, and route optimization, particularly valuable for adventure riders exploring Australia's vast landscapes and long-distance touring routes.
• Optimizing Electric Vehicle Performance: AI algorithms are maximizing battery efficiency and range prediction for electric two-wheelers from brands like Fonz and Vmoto, analyzing riding patterns to provide accurate battery estimates and suggesting optimal charging times, addressing key concerns for urban commuters and delivery riders.
• Streamlining Delivery Operations: Machine learning platforms are revolutionizing last-mile delivery logistics for platforms like Uber Eats and DoorDash, optimizing route planning for scooter and motorcycle couriers to reduce delivery times and fuel consumption while managing the growing demand from Australia's expanding e-commerce sector.
• Personalizing Rider Assistance: AI-powered virtual assistants and telematics systems are offering predictive maintenance alerts, personalized riding tips, and performance analytics, helping both novice and experienced riders maintain their vehicles efficiently while adapting to individual riding styles and preferences across different motorcycle segments.

Australia Two-Wheeler Market Trends & Drivers:

Australia's two-wheeler market is experiencing a significant shift toward electric mobility, driven by environmental consciousness and rising fuel costs. Between 2018 and 2023, over 400,000 electric scooters were imported into the country, with approximately 5-7% of Australians now owning e-scooters. Local brands like Fonz are leading the charge with innovative models such as the Arthur 7 series starting at AUD 6,590 and the high-performance Arthur Z Series launched in August 2025. Vmoto is similarly expanding its electric offerings across the Australian market. State governments are supporting this transition through rebates and infrastructure development, with charging networks gradually expanding in major cities. While the electric segment currently represents a small fraction of total sales, growing consumer interest in sustainability and lower operating costs is steadily building momentum toward electric two-wheeler adoption.

Urban congestion in major Australian cities is driving unprecedented demand for agile, space-efficient transportation solutions. Motorcycles and scooters enable commuters to bypass traffic jams, save time, and solve parking challenges that plague car owners in Sydney, Melbourne, and Brisbane. This trend is particularly strong among young professionals and gig economy workers who need affordable, flexible mobility for daily commuting and delivery services. The rapid expansion of food delivery and courier platforms like Uber Eats and DoorDash has dramatically increased demand for two-wheelers optimized for last-mile delivery. City governments are responding by improving infrastructure with dedicated parking spaces and more liberal licensing arrangements for low-power scooters, creating an emerging micro-mobility culture that positions two-wheelers as practical solutions for urban transportation challenges.

The adventure and off-road motorcycle segment is thriving thanks to Australia's vast landscapes and strong outdoor culture. Off-road motorcycle sales reached 41,178 units in 2024, marking a 2.6% increase from the previous year and reflecting sustained demand for dual-sport and trail bikes suited for both highway travel and rugged terrain exploration. Enthusiasts are embracing experiential motorcycling through weekend getaways, long-distance touring, and off-the-beaten-path adventures across Australia's diverse geography. Major manufacturers like KTM, Yamaha, and BMW are responding with models specifically designed for Australian conditions, balancing durability with rider comfort. Off-road rallies, touring events, and expanding online communities are further fueling interest in this segment, attracting both experienced riders and newcomers eager to explore beyond city limits and experience the freedom that defines Australia's riding culture.

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https://www.imarcgroup.com/australia-two-wheeler-market

Australia Two-Wheeler Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:
• Scooters
• Mopeds
• Motorcycle
• Electric Two-Wheeler

Technology Insights:
• ICE
• Electric

Transmission Insights:
• Manual
• Automatic

Recent News and Developments in Australia Two-Wheeler Market

• August 2025: FONZ unveiled its most powerful electric scooter to date, the Arthur Z Series, demonstrating Australian innovation in high-performance electric two-wheeler design and expanding the domestic electric mobility landscape with cutting-edge technology and enhanced range capabilities.
• November 2024: FONZ launched the Arthur 7 electric scooter with three distinct powertrain options including moped, long-range, and high-performance packages starting from AUD 6,590, making electric two-wheelers more accessible to budget-conscious Australian commuters and environmentally conscious riders.
• March 2025: Motorcycle sales in Q1 totaled 19,206 units, representing a 3.5% decrease compared to the same period in 2024, reflecting consumer caution amid economic pressures, with Yamaha leading sales followed by Honda, Kawasaki, and KTM across various segments.
• 2024: Off-road motorcycle sales reached 41,178 units, achieving a 2.6% increase from the previous year, demonstrating sustained Australian enthusiasm for adventure and trail bikes suited to the country's diverse terrain and strong outdoor recreation culture.

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