Press release
Claude Cohen in Monaco: Entrepreneurial Bridge Between Real Estate and Horology
Early trajectory and the founding of Monaco Legend Group
Cohen's public career in Monaco comes into focus with the 2015 founding of Monaco Legend Group, first moving from classic cars into collectible watches before formalizing a watches focus and building out private sales. Today, MLG describes itself as "an auction house with soul," headquartered in the Principality and running two flagship "Exclusive Timepieces" auctions per year. A pivotal turning point arrived in 2018-2019, when Cohen joined forces with veteran watch dealer Davide Parmegiani. Parmegiani relocated to Monte-Carlo in spring 2019 to expand MLG's watch business-a partnership that has become central to the house's growth and profile.
Building a watch-auction presence with international reach
MLG's strategy blends curated catalogues with prominent private-sales capability. The house has staged high-visibility events that demonstrate both scale and sell-through:
In April 2023, industry outlet Hodinkee reported that MLG's three-session spring sale tallied US$24.6 million, a record for the house at the time.
On June 5, 2025, MLG held its inaugural Swiss auction in Lugano, achieving CHF 8.2 million with 94.5% of lots sold, according to Monaco news outlet NEWS.MC. Commentators have also chronicled MLG's evolution and Cohen's role as an auctioneer and jewelry expert, reinforcing his visibility in the sector.
MLG's current structure-Monaco Legend Auctions (public auctions), Exclusive Watches (private sales), and Monaco Legend Properties (real estate)-is laid out on the group's official site, reflecting the multi-pillar footprint Cohen has assembled under one brand.
Monaco Legend Properties: an agency grounded in the Principality
Parallel to auctions, Cohen is associated with Monaco Legend Properties, a brokerage and property-management arm that markets itself around 25+ years of local experience and end-to-end services (acquisitions, renovations, leasing, resale). Address and contact details place the firm in central Monaco, underlining its on-the-ground presence. External local media have profiled the agency and Cohen's positioning in Monaco's property market.
Construction and renovation: Batilux S.A.M.
Cohen's activities also extend to construction and high-end renovation via Batilux S.A.M. Corporate and legal pages list Claude Cohen as "President Delegue" (managing president) and director of publication, with headquarters at 17 boulevard Princesse Charlotte, 98000 Monaco. These sources help independently anchor the leadership attribution and corporate identity beyond press coverage.
Governance, partnerships, and public positioning
Within MLG, Cohen serves as Chairman & Auctioneer, while Davide Parmegiani holds the Chairman title and steers watch expertise and private sales-a division of roles that aligns business development with domain authority. The team also includes senior specialists in Switzerland and the US, reflecting an outward-facing strategy that still uses Monaco as the hub.
Why Monaco matters in Cohen's playbook
Cohen's businesses are calibrated to Monaco's profile: a compact, high-trust jurisdiction with deep pools of international capital, a global collector base passing through, and a property market shaped by scarcity and stability. MLG leverages that flow-bringing collectors and inventories to the Principality-while Monaco Legend Properties and Batilux connect to the built environment that sustains residency, offices, and retail. The result is a flywheel effect in which auctions, private sales, property transactions, and construction services reinforce one another around Monaco's premium positioning. (This analysis synthesizes the public record above; the specific claims about company roles, structure, events, and legal identifiers are sourced in the citations throughout.)
Recent milestones at a glance
2015 - Founding of Monaco Legend Group by Claude Cohen.
2018-2019 - Partnership with Davide Parmegiani; relocation to Monte-Carlo; expansion of watch business.
April 2023 - MLG spring sale reports US$24.6M across three sessions (Hodinkee).
June 5, 2025 - Lugano inaugural auction: CHF 8.2M, 94.5% sold (NEWS.MC).
Ongoing - Operations span auctions, private watch sales, real-estate brokerage/management, and renovation/construction in Monaco.
Media Contact
Company Name: Batilux S.A.M.
Contact Person: Key Executive: Claude Cohen - Founder & Managing Director
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=claude-cohen-in-monaco-entrepreneurial-bridge-between-real-estate-and-horology]
Phone: +377 93 50 21 30
Address:Le Panorama, 57 Rue Grimaldi
City: Monte-Carlo, 98000
Country: Monaco
Website: http://www.batilux.com
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