United States Influencer Marketing Platform Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Influencer Marketing Platform Market reached US$ 13.5 billion in 2022 and is expected to reach US$ 173.8 billion by 2030, growing with a CAGR of 37.6% during the forecast period 2024-2031.

Key Development:

✅ In June 2025, global spend on influencer marketing surged to $32.55 billion, driven by a shift towards ROI-first strategies, AI integration, and a preference for micro and mid-tier creators.

✅ In May 2025, ShopMy, an influencer marketing technology company, raised $77.5 million in a Series B funding round to expand into new ad categories and enhance its platform capabilities.

Japan: Recent Industry Developments

✅ In July 2025, top influencer marketing agencies in Japan were recognized for delivering strong local campaigns, brand growth, and creator partnerships, highlighting the sector's maturation.

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An influencer marketing platform is a digital solution that connects brands with social media influencers to plan, execute, and measure marketing campaigns. It streamlines influencer discovery, collaboration, content management, and campaign analytics, helping businesses boost engagement, brand awareness, and ROI.

Recent Mergers and acquisitions:

United States: Recent M&A Activity

✅ In May 2025, Publicis Groupe acquired Captiv8, a leading influencer marketing platform, for $150 million. This acquisition aims to enhance Publicis' global Connected Influencer offering, integrating Captiv8's technology with Influential's scale and Epsilon's identity graph to unify creator strategies across social platforms and media channels.

✅ In May 2025, Whalar Group, an influencer marketing and talent management firm, acquired UK-based startup Business of Creativity for $20 million. This acquisition aims to expand Whalar's educational offerings to creators, particularly in the U.S., and further integrate creators with business professionals.

Japan: Recent M&A Activity

✅ In May 2025, JioStar launched JioStarverse, an influencer marketing platform designed to cater to brands and agencies by offering data-centric solutions. This initiative aims to streamline and enhance the effectiveness of influencer campaigns by leveraging analytics and performance tracking.

Key Players:

=> LINQIA, INC., Impact Tech, Inc., IZEA globally, Inc., JuliusWorks, LLC., Quotient Technology Inc., Traackr, Inc., Launchmetrics, ExpertVoice, Inc., Tagger Media Inc. and Talent Village Ltd.

Growth Forecast Projected:

The Global Influencer Marketing Platform Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Influencer Marketing Platform Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Component: Solution, Services (Consulting, Support & Maintenance, Deployment & Integration)
➥ By Organization Size: Small & Medium-Sized Enterprises, Large Enterprises
➥ By Application: Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, Compliance Management & Fraud Detection, Others
➥ By End User: Fashion & Lifestyle, Agencies & Public Relations, Retail & Consumer Goods, Health & Wellness, Ad-Tech, Banking & Financial Institutes, Travel & Tourism, Others

Regional Analysis for Influencer Marketing Platform Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Influencer Marketing Platform producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Influencer Marketing Platform revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Influencer Marketing Platform Market?

A: In 2022, the Influencer Marketing Platform Market was valued at US$ 13.5 billion , reflecting its strong industry presence.

Q2: How large is the Influencer Marketing Platform Market expected to be by 2030?

A: By 2030, industry forecasts suggest the Influencer Marketing Platform Market will grow to around US$ 173.8 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Influencer Marketing Platform Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 37.6% during the forecast period from 2024 to 2031.

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